Experience

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  Harvard Magazine

  • Director Of Advertising
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  Harvard Magazine

  • United States
  • Higher Education
  • 700 & Above Employee

  • Director of Advertising

    • Jan 2002 - Present

    • Plan and executes sales strategies including fiscal goals, market segment sales development, identification of target accounts and management plans for New England Regional representative.• Work with Publisher and the Director of Marketing to conduct sales training, develop territory specific sales/marketing materials and plans, and provide supervision of territory sales efforts. • Develop revenue opportunities for web, online, and email (e-media) in collaboration with other team members at Harvard Magazine. Directly responsible for revenue generation from HM digital media.• Initiate contracts and develop new business, handle research and proposals, analyzing market trends and business forecasts and develop added-value programs.

  • Senior Sales Executive

    • Feb 1998 - Present

    Direct all sales activities including account development management, lead generation, sales forecasting and pricing. Supervise a small staff and work collaboratively with Publisher to develop and employ sales strategies. Responsible for leading the redesign of our website and developing the business plan to create new revenue streams.Selected AccomplishmentsCreated and hosted a seminar for Managers at other Ivy schools on developing a business model for their website. Advised them on content, pricing and negotiations as well as placement.Analyzed and implemented a new business model for accepting classified advertising. Once initiated by the Classified Manager I hired, it resulted in a dramatic increase in sales, and reduction in collections.Recognized as Harvard Magazine's Harvard Hero for my efforts in sales and leadership on web strategy. Award presented in a ceremony hosted by former Harvard President Lawrence Summers.

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  Ivy League Magazine Network

  • Senior Sales Executive

    • Feb 2000 - Present

    Responsible for sales development, key account management and lead generation for national accounts and advertising agencies in New England and the Mid-Atlantic states for the nine publications that combine to create the Ivy Network. Negotiate contracts and pricing on proposals, which exceed 100...

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  Essex County Newspapers

  • Account Executive

    • Jan 1992 - Jan 1998

    Responsible for the Peabody, Salem territory for this daily publication on the North Shore. Developed relationships and negotiated long-term contracts with several key accounts, met territory goal for 22 straight months. The territory went from number five to number two in the company for total...

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  WNBP Radio

  • Newburyport, MA

  • News Director, Sports Director, Account Executive

    • Jan 1987 - Jan 1992
    • Newburyport, MA

    News Director and morning drive news anchor for this AM station on the North Shore. Play-by-play broadcaster for football, hockey, and basketball for area high school teams.

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  WDME Radio

  • News Anchor

    • Jan 1984 - Jan 1987

    Responsibilities included hosting midday air shift, as well as broadcasting more than 60 high school sports events each year for seven high schools in Central Maine.