Bob Caston

Retired at The Edgewater Madison
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Contact Information
us****@****om
(386) 825-5501
Location
Madison, Wisconsin, United States, US

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Experience

    • Hospitality
    • 1 - 100 Employee
    • Retired
      • Jun 2018 - Present

      After 38 years in the hospitality business, it is with sadness that recent health issues have led to my decision to retire. It's been a great ride and I've met so many amazing people along this journey.

    • Director of Sales
      • Feb 2015 - Present

      Madison, Wisconsin Area Located on beautiful Lake Mendota in Madison, WI, The Edgewater is a member of Historic Hotels of America. After a $99 million + renovation, The Edgewater opened in September 2014 with 202 guestrooms and over 15,000 square feet of premiere meeting space, WI. My primary objective is to increase hotel, events and other revenue and nurture long-term relationships with The Edgewater Business. Other Key Responsibilities Include: Strategize, prospect and develop relationships with… Show more Located on beautiful Lake Mendota in Madison, WI, The Edgewater is a member of Historic Hotels of America. After a $99 million + renovation, The Edgewater opened in September 2014 with 202 guestrooms and over 15,000 square feet of premiere meeting space, WI. My primary objective is to increase hotel, events and other revenue and nurture long-term relationships with The Edgewater Business. Other Key Responsibilities Include: Strategize, prospect and develop relationships with corporate clients, associations and industry groups in Madison and throughout Wisconsin. Assist in developing business plans, marketing strategies and target prospect lists for corporate group, association and similar business for The Edgewater Hotel. Organize sales team, manage activities to achieve targets and build relationships. Ensure a first class customer experience. Assist with development of strategies, reporting processes and advancements of the hotel in sales an other relevant guest experience areas.

    • Owner
      • Oct 2012 - Feb 2015

      Madison, Wisconsin Area Experienced professional hospitality operations consultant.

    • Lead Operating Consultant - The Edgewater Hotel
      • Nov 2012 - Sep 2014

      Madison, Wisconsin Area Lead operating consultant in redevelopment of The Edgewater Hotel, a $90 million dollar development project scheduled to re-open September 2014. Responsible for design, programming and operational services which includes but is not limited to: In-depth review/assessment of design, plans and program as related to hotel/food service operations, staffing plan, pricing/revenue strategy, operating budget, detailed recommendations for operating systems, development of brand strategy… Show more Lead operating consultant in redevelopment of The Edgewater Hotel, a $90 million dollar development project scheduled to re-open September 2014. Responsible for design, programming and operational services which includes but is not limited to: In-depth review/assessment of design, plans and program as related to hotel/food service operations, staffing plan, pricing/revenue strategy, operating budget, detailed recommendations for operating systems, development of brand strategy, pre-opening recommendations, marketing plan and ongoing coordination with restaurant and spa consultants. Show less

    • United States
    • Hospitality
    • 200 - 300 Employee
    • General Manager-Hilton Madison
      • May 2006 - Aug 2012

      Madison, Wisconsin Responsible for all operations of 240 room luxury hotel including 3,500 square feet of banquet/meeting space. Increased GOR by over 30% from 2006 to 2010. Increased GOR 12% from 2010 to 2012. Achieved highest Rev/Par OCC ADR in comp set consistently from 2008 to 2012.

    • United States
    • Hospitality
    • 200 - 300 Employee
    • General Manager Marcus Vacation Club at Grand Geneva Resort & Spa
      • 2004 - 2006

      Lake Geneva, Wisconsin Responsible for over 1500 owners within vacation club concept. Grew ownership from 1200 to 1500 during tenure. Developed strategic plan for profitability while maintaining positive relationships with owners. Established resort maintenance standards to the highest level. Vacation ownership interval for greater profitability to the owners and The Marcus Vacation Club. (asset sold to Orange Lake Association)

    • Vice President, Franchise Development, Baymont Franchise Intl.
      • 1999 - 2004

      Corporate Offices, Milwaukee WI Responsible for Franchise Sales and Development throughout U.S. and Canada. As Midwest Franchise Director, was recognized as top producer of new franchise sales in 1999 as well as 2000 and 2001. Promoted to VP in June 2002. Asset sold to LQ International.

    • General Manager Woodfield Suites
      • 1993 - 1999

      Corporate Offices Successfully opened two new Woodfield Suites in Denver and Sharonville, OH as well as operating the Glendale, WI property as General Manager. Exceeded all financial goals including a GOP of 58%--producing the highest Rev/Par in the system.

    • Food & Beverage Director, Hilton Hotel Milwaukee Civic Center
      • 1988 - 1993

      Milwaukee, WI Responsible for all food and beverage operations including 30,000 square feet of banquet space, room service, casual dining, formal dining and lounges. Successfully developed and implemented annual budgets for all areas of operations. Reorganized food and beverage operation to realize highest profitability. Participated in Investment in Excellence Program and became the facilitator for the corporation.

    • Owner/Operator
      • 1984 - 1988

      Delray Beach, Florida

    • Hospitality
    • 500 - 600 Employee
    • Executive Director, Dining Services
      • 1978 - 1984

      West Palm Beach, Florida Area

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