Bob Anderson

US National Director of Sales at Twelve5 Beverage Co.
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us****@****om
(386) 825-5501

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • US National Director of Sales
      • Jul 2022 - Present

    • Eastern US Sales Director
      • May 2022 - Jul 2022

      Tasked with deepening and securing the retail distribution of our fine RTD adult beverages AND NON Alc. Beverages thru our existing distributor network. I currently have a team of 4 Regional Sales Managers who manage our brands and coach on the field execution against our Twelve 5 brands through 45 + distributors. Twelve 5 brands are currently available nation wide with awesome all natural coffee. Our brands include Rebel Hard Coffee, Rebel Hard Tea, Juicy Hard Juice, Black Stag Non Alc. lattes, and our Hostess Brand Non Alc. Lattes.

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Northeast Director of Sales at Flying Embers
      • May 2021 - May 2022

      Tasked with deepening the retail distribution of our fine better for you adult beverages thru our existing distributor network. I currently have a team of 5 Market Managers and Regional Sales Managers who manage our brands and coach on the field execution against our Flying Embers brands through 20+ distributors. Flying Embers brands are currently available nation wide with awesome Organic "all natural" Hard Seltzers, Hard Kombucha, and Organic Ales. Tasked with deepening the retail distribution of our fine better for you adult beverages thru our existing distributor network. I currently have a team of 5 Market Managers and Regional Sales Managers who manage our brands and coach on the field execution against our Flying Embers brands through 20+ distributors. Flying Embers brands are currently available nation wide with awesome Organic "all natural" Hard Seltzers, Hard Kombucha, and Organic Ales.

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Northeast Region Sales Director
      • Mar 2019 - May 2021

      In charge of creating a distributor network for a new innovative PAB known as Rebel Hard Coffee. This a full line of Ready to Drink All Natural Hard Coffees. Successfully negotiated, managed, established and grew a network of over 50 distributors on the Eastern Seaboard of the United States. In charge of creating a distributor network for a new innovative PAB known as Rebel Hard Coffee. This a full line of Ready to Drink All Natural Hard Coffees. Successfully negotiated, managed, established and grew a network of over 50 distributors on the Eastern Seaboard of the United States.

    • United Kingdom
    • Beverage Manufacturing
    • 700 & Above Employee
    • Senior Major Metro Distributor Manager
      • May 2015 - Nov 2018

      Manage all of the Diageo beer business for the greater Boston area through 3 of the top DGUSA distributors in the US. I currently have a team of 6 sales reps as my direct reports that execute at the highest level.

    • Metro Distributor Manager
      • Sep 2010 - Apr 2015

      Distributor Manager of 4th largest Diageo Guinness Metro Market in the USA. I currently manage 4 major Beer Wholesalers and an internal sales team in Eastern PA for the Diageo Guinness USA Brands that currenlty depletes 1mm ce's

    • Distributor Manager
      • Sep 2007 - Aug 2010

      Distributor Manager of a mid tier Diageo Guinness USA market. I manage the entire state of VT and 2 major Massachusetts distributors in Central & Western MA. Total ce's = 475,000

  • Quality Beverage LP
    • South Eastern Massachusetts
    • Import, Craft, & Specialty Brands Director
      • Nov 2006 - Sep 2007

      In charge of all aspects of brand management for the Brewries of Anheuser Busch, In-Bev, Magic Hat, Sierra Nevada, Modelo, & Red Hook. Along with managing an internal sales team to drive newly aquired specialty products and brands. In charge of all aspects of brand management for the Brewries of Anheuser Busch, In-Bev, Magic Hat, Sierra Nevada, Modelo, & Red Hook. Along with managing an internal sales team to drive newly aquired specialty products and brands.

    • United States
    • Food and Beverage Services
    • 100 - 200 Employee
    • Regional Manager Massachusetts
      • Jun 2004 - Nov 2006

      Manager of Massachusetts Distributor Network for the Modelo, Moosehead, & Pete's breweries. I managed 9 distributors on all of the facets of the Gambrinus portfolio of brands. I began with 4 distributors but due to success I was given responsibility for the remainder of the state outside of Boston. I increased sales by an average of 20% annually within my market. Ce's = 1.5 million Manager of Massachusetts Distributor Network for the Modelo, Moosehead, & Pete's breweries. I managed 9 distributors on all of the facets of the Gambrinus portfolio of brands. I began with 4 distributors but due to success I was given responsibility for the remainder of the state outside of Boston. I increased sales by an average of 20% annually within my market. Ce's = 1.5 million

    • United States
    • Chemical Manufacturing
    • 700 & Above Employee
    • Area Manager
      • Jan 2004 - Jun 2004

      Area Manager of all coatings for Central & Western MA. 3 Major commercial coatings outlet under my jurisdiction. Dealt with all major painting and general contractors in Central & Western MA. Created environment within a retail and external sales team that exceed sales goals for the first time in 4 years. Area Manager of all coatings for Central & Western MA. 3 Major commercial coatings outlet under my jurisdiction. Dealt with all major painting and general contractors in Central & Western MA. Created environment within a retail and external sales team that exceed sales goals for the first time in 4 years.

    • United Kingdom
    • Beverage Manufacturing
    • 700 & Above Employee
    • Market Manager
      • Nov 2000 - Sep 2003

    • On Premise Specialist
      • Nov 1999 - Nov 2000

      In Charge of all on premise business in the borough of Queens in NYC for The Guinness Portfolio of brands.

    • Draught Quality Rep.
      • May 1999 - Nov 1999

    • sales specialist
      • Jan 1998 - Apr 1999

    • Sales Rep
      • Jul 1994 - Dec 1998

      Route sales rep for Anheuser Busch private distributor Route sales rep for Anheuser Busch private distributor

Education

  • Saint Anselm College
    Bachelor of Arts, History
    1990 - 1994

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