Bob Acropolis
Sr. Director, Commercial Operations and Analytics of Rare Disease at ANI Pharmaceuticals, Inc.- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
ANI Pharmaceuticals, Inc.
-
United States
-
Pharmaceutical Manufacturing
-
100 - 200 Employee
-
Sr. Director, Commercial Operations and Analytics of Rare Disease
-
Sep 2021 - Present
Responsible for Marketing and Sales Operations, as well as MLR, including promotional materials print and distribution. Influenced and implemented the operational framework, systems, and processes from the ground up for the Cortrophin Gel product launch, including financials, contracting and overall management of a full suite of Commercial services. HIGHLIGHTS: • Successful product launch in rare disease - 75 days from PDUFA approval to reps in field • Financials: responsible for forecast, budget, and accruals for ANI Commercial Operations $3.6M • Veeva CRM: launched CRM for 75 employees, collaborating with VP of Sales and Chief Medical Officer • MLR: implemented the MLR process, including SOPs development and technology design • Building a team: recruited and hired FTEs to manage Marketing Operations and Analytics • Vehicles: implemented Fixed and Variable Rate (FAVR) vehicle reimbursement program • Targeting and Alignments: implemented using ZS, Symphony, DHC, and Veeva data • KPIs: implemented Business Intelligence tool to establish and measure KPIs across the Rare Disease division • Speaker Programs: launched along with Exhibits and Sponsorships using Veeva Events • Patient Data: enabled data driven decisions using Veeva Compass for patient journey • ICP: informed on various Incentive Compensation plans • Data Integration: integrated multiple data sources from IntegriChain Data Aggregator to Data Warehouse • Roster Management: implemented and management of Field Roster process • Field Sales Reporting: Integrated automated reporting for field sales within CRM • Compliance: enhanced compliance reporting for US healthcare laws and regulations, and Sunshine Act Reporting • Customer Data: implemented Veeva Network/OpenData to provide Field Sales with HCP account details Show less
-
-
-
Sunovion Pharmaceuticals
-
United States
-
Pharmaceutical Manufacturing
-
700 & Above Employee
-
Director, Sales Operations
-
Aug 2020 - Sep 2021
Field Enablement department lead, responsible for Veeva CRM and Sample Operations, including 3 FTEs.
-
-
Associate Director, Field Enablement (VeevaCRM Training and Samples Administration)
-
May 2019 - Aug 2020
Department lead responsible for 3 FTE staff, $5M budget, operational strategy, contracting and overall vendor management of Sample Operations and Veeva CRM systems training.
-
-
Sr. Manager, Sample Accountability, and Marketing Operations
-
Mar 2017 - May 2019
Department lead responsible for staff, $14M budget, operational strategy, contracting and overall vendor management of sample accountability, print procurement, marketing material fulfillment and promotional item procurement.
-
-
-
Knipper Health
-
United States
-
Pharmaceutical Manufacturing
-
300 - 400 Employee
-
Director, CRM System Owner and Team Leader
-
Jan 2017 - Mar 2017
CRM System Owner and Business Unit lead for Security and Audits department, including budget management, software platform enhancements, and creating mobile application; facilitated major revenue growth year over year; Subject Matter Expert (SME) for Commercial Development team; annual budget and business plan development; strategic recruitment of employees throughout US, including AK, HI, and PR.
-
-
Associate Director, Audits and Compliance
-
Jan 2014 - Mar 2017
Department lead for Security and Audits department, including budget management, software platform enhancements, and creating mobile application; responsible for 150% revenue growth in 6 months, 300% in 18 months; Subject Matter Expert (SME) for Commercial Development team for client presentations; facilitate annual budgeting process and business plan development;
-
-
Account Executive, Sales
-
Jan 2011 - Dec 2013
Business to Business Sales, oversee budgeted revenue of approximately $5M for the Business Development team in 2013, including cultivating existing customer base to pursue organic growth and prospecting of new customers; guide the business operations staff, as well as facilitate annual budgeting process and business plan development.
-
-
Program Manager / Project Manager
-
Nov 2007 - Dec 2010
Client liaison for multiple pharmaceutical companies marketing brand managers and sales operations departments for marketing materials management and sample accountability.
-
-
-
Ferguson
-
United States
-
Wholesale
-
700 & Above Employee
-
Management Trainee
-
May 2005 - Nov 2007
-
-
Education
-
Quinnipiac University
BS, Business Management -
The Hotchkiss School
-
Brick Township High School