Experience

Range Sports

• United States
• Entertainment Providers
• 1 - 100 Employee

• Head of Content | Sports & Ent

  • Oct 2021 - Present

  United States Lead content across Film and TV. Find, Develop, and Produce IP in Sports and Sports adjacent verticals. Partner as a collaborator with the best Athletes, Storytellers, and platforms across the Entertainment and Sport ecosystem.



I AM ATHLETE

• United States
• Media Production
• 1 - 100 Employee

• Head of Brand and Content | Partner

  • Feb 2021 - Oct 2021

  Miami, Florida, United States



Nike

• United States
• Retail
• 700 & Above Employee

• Brand Creative Nike Sportswear

  • Dec 2017 - Feb 2021

  Greater Los Angeles Area Drive narrative driven stories and uncover new opportunities for Nike, Inc. across priority global, national, and city partners that spark energy around key product and design collaborator stories. • Successfully led and directed ideation of a 360 degree 2019 Air Max campaign focusing narrative driven storytelling across partner platforms and channels – Nike Maxim award winner for campaign storytelling. • Set a creative vision for Nike Sportswear North America that pioneered content… Show more Drive narrative driven stories and uncover new opportunities for Nike, Inc. across priority global, national, and city partners that spark energy around key product and design collaborator stories. • Successfully led and directed ideation of a 360 degree 2019 Air Max campaign focusing narrative driven storytelling across partner platforms and channels – Nike Maxim award winner for campaign storytelling. • Set a creative vision for Nike Sportswear North America that pioneered content chapter storytelling across key influencer channels to drive awareness and sales – a benchmark for the category. • Pioneered the ideation, design, creation, content creative, and activation of 3 unique lifestyle collections specifically for Los Angeles, a first in the history of the company. • Led the global launch on the Nike Air Max 270 a brand new lifestyle shoe with s strategic focus on Nike Air Max Day 2018 in Los Angeles. The month long campaign resulted in 100+ million dollars in sales for the Air Max shoe, the largest one month total in Nike history. Show less



Nike

• United States
• Retail
• 700 & Above Employee

• Brand Marketing Athlete + Teams

  • Jan 2016 - Dec 2016

  Greater Los Angeles Area Oversee and manage strategic partnerships for Nike on the West Coast with key professional and collegiate sports teams and players, while driving the day to day of connecting with the LA consumer. Among these experiences: Super Bowl 50, Brazilian Soccer legend Neymar Jr. Tour LA , LA Dodgers x Artist Collaboration, Train LA (the most successful fitness training experience in Nike recent history). • Managed Nike relationships with key partners – Los Angeles Rams, Los Angeles… Show more Oversee and manage strategic partnerships for Nike on the West Coast with key professional and collegiate sports teams and players, while driving the day to day of connecting with the LA consumer. Among these experiences: Super Bowl 50, Brazilian Soccer legend Neymar Jr. Tour LA , LA Dodgers x Artist Collaboration, Train LA (the most successful fitness training experience in Nike recent history). • Managed Nike relationships with key partners – Los Angeles Rams, Los Angeles Chargers, 2017 Los Angeles Dodgers and the University of Southern California Football Program. • Led a cross-functional team to lead the global launch of Brazilian soccer legend Neymar Jr’s off-pitch music and apparel collection, the first of its kind in the history of Nike. • Partnered with Jimmy Kimmel Live to ideate, and create comedic digital content featuring Neymar Jr. that aired live during the show. One of the most viewed videos in JKL history. • Partnered with teammates across Nike HQ and Nike Global to lead on-ground marketing efforts to engage consumers for NFL’s Super Bowl 50 in San Francisco, CA. • Successfully led and managed a 1.5-million-dollar project at Nike WHQ involving key media partners ESPN, Bleacher Report, and other global content partners.

• Brand Marketing Nike Men's Training

  • Jul 2015 - Dec 2015

  Los Angeles, California Launch and lead insights, key strategic plans, and brand experiences that enabled Nike to successfully launch its' first ever venture into Men's Training in Southern California. The program called Train LA is widely considered the most successful embodiment of Athletic Training from Nike ever. The insights and learnings from this moment informed and influenced programming, storytelling and consumer experiences across the globe.

• Nike Brand Insights Manager

  • Aug 2013 - Jun 2015

  Greater Chicago Area Led and uncovered insights in Chicago that drove key initiatives across key consumer, retail, and Nike athlete channels. These insights informed the development and creation of Nike apparel and footwear that specifically targeted the mid-west and Chicago communities. Served as key expert that enabled the brand to connect and sign new athletes and entertainers by leading presentation experiences designed to inform and educate the potential recruits.



Suite Partners Inc.

• United States
• Media Production
• 1 - 100 Employee

• Digital Content Studio Manager

  • Apr 2012 - Aug 2013

  Managed a content studio in downtown Chicago that captured and edited short form and long form content for brands. These campaigns spanned from digital to local and national commercial brand campaigns. Managed a team of 15 Editors + Directors and Videographers that captured and edited content daily to then be shared and digested on digital and social hub - YouTube, Facebook, Instagram.

• Supervisor

  • Aug 2010 - Mar 2012

  Greater Chicago Area



Cox Media

• United States
• Advertising Services
• 700 & Above Employee

• Marketing Specialist

  • Dec 2007 - Dec 2008

  Utilized print, online, and event based initiatives to successfully increase circulation by 5% for the Dayton Daily News by engaging audiences through community based strategies for the launch of 3 new newspaper brands.