Bo Mello

Marketing Specialist at Baylor University - Hankamer School of Business
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Marketing: Copywriting for Social Media
    LinkedIn
    Apr, 2022
    - Oct, 2024
  • Social Marketing Certification
    Hootsuite
    Dec, 2021
    - Oct, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Oct, 2021
    - Oct, 2024

Experience

  • Baylor University - Hankamer School of Business
    • United States
    • Higher Education
    • 100 - 200 Employee
    • Marketing Specialist
      • Jan 2021 - Present

      • Produced over 30 video assets, managing consistency of messaging across multiple departments and teams • Increased social media impact through creation and management of social media strategy and monthly content across multiple platforms (Facebook, LinkedIn, Twitter, Instagram) • Produce the Innovative Business Podcast that has over 200 downloads • Developed executive social media communication plans for the Dean of the Hankamer School of Business • Supervised production of digital assets to ensure compliance with the Baylor brand • Increased award nominations from 30 to over 300 through a Facebook ads campaign that utilized specific audience targeting and A/B Testing • Reduced time of digital display updates from 45 minutes to 5 minutes through reorganization and reprogramming of digital display content manager Show less

  • TFNB Your Bank for Life
    • United States
    • Banking
    • 1 - 100 Employee
    • Bank Officer - Marketing
      • Jul 2019 - Nov 2020

      • Managed press events, video shoots, photoshoots, and podcast appearances for thirteen Central Texas non-profits as a part of the Charity Champions program • Coordinated the infusion of the Charity Champions brand into the story and brand of TFNB through messaging, branding, and design • Maintained and developed workflows for TFNB’s white label CRM that housed over 2700 customers and leads • Created attribution workflows which allowed us to analyze marketing spends and assess campaign effectiveness • Managed and led project that won the Best of Community Banking “Best in Show” award from the Independent Bankers of Texas • Coordinated press appearances and interviews for opening of our fifth location Show less

  • HLK
    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Account Manager Intern
      • May 2018 - Jun 2018

      · Developed strategic social media and in-store campaigns · Managed a team of six people · Set schedules and deadlines · Developed strategic social media and in-store campaigns · Managed a team of six people · Set schedules and deadlines

  • KWBU 103.3 FM We Tell Stories. Waco's NPR
    • Waco, Texas Area
    • Intern Public Relations
      • Jan 2018 - May 2018

      · Edited the KWBU e-newsletter which reached more than 400 KWBU-FM members · Oversaw social media and handled press releases for the annual “Power Morning” fundraiser which raised over $50,000 for the station · Created on-air promotions for local folk music show “I Hear America Singing” · Created a marketing campaign for the KWBU app · Edited the KWBU e-newsletter which reached more than 400 KWBU-FM members · Oversaw social media and handled press releases for the annual “Power Morning” fundraiser which raised over $50,000 for the station · Created on-air promotions for local folk music show “I Hear America Singing” · Created a marketing campaign for the KWBU app

  • SCL Health
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Marketing Specialist Intern
      • May 2016 - Aug 2017

      · Created and produced video content for social media sites · Increased social media following by 300 in three months · Coordinated press events, including the announcement of the new president and CEO of the hospital · Researched target demographics and how best to engage them · Managed social media channels for the hospital · Created and produced video content for social media sites · Increased social media following by 300 in three months · Coordinated press events, including the announcement of the new president and CEO of the hospital · Researched target demographics and how best to engage them · Managed social media channels for the hospital

Education

  • Baylor University
    Bachelor's degree, Marketing
    2015 - 2019

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