Becky Livingston
President and CEO at Penheel Marketing- Claim this Profile
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Bio
James Cunningham
When we finally decided to take a more deliberate and measured approach to social media marketing and advertising, we hit the jackpot with Becky and here’s why - she listened carefully to our needs, our constraints, and our goals. Then by asking the right questions and with just the right amount of educating… she brought clarity and shaped a strategic program that proved effective in getting us where we want to be. Becky is fluent across the platforms and managed and monitored our program for us, easily and effectively navigating the convoluted workings of each. Though independent, Becky quickly became a valued member of our team, providing analysis, executive summaries and solid, data-driven recommendations for tweaks and changes. Always prepared, all ways responsive and she never made us feel inadequate or ignorant, though truthfully we were swimming in foreign waters and would have drowned without her guidance, expertise and contributions. She brings a depth of expertise, experience and know-how to the table....and there is more -- perhaps the best part of working with Becky - - she brings a positive, friendly and winning spirit, making everyone comfortable and in turn making our meetings and interactions all the more productive and quite frankly, fun. Regardless of technical expertise, those interpersonal qualities are not a given, yet they can make all the difference throughout an engagement. Becky's the real deal and brings the whole package.
April Greer
Becky is a wonderful businesswoman to work with, and I have tremendous respect for her and her business practices. She stands out from the crowd as a leader in marketing strategy, mentoring both her clients and her peers with veteran words of wisdom. Becky's communication skills really make the difference in our relationship. I can count on her to provide clear, concise, detailed information; it makes my life so much easier. I enjoy working with Becky and have learned much from her. I have no doubt anyone in need of her skills will benefit just the same.
James Embry
Becky understands social networks in a way that is truly intuitive. Not only can she capture the attention of a professional audience in any social space, but she also understands the way in which these networks are interconnected. She is constantly up-to-date with the changing standards and technologies of the web (not just within the social space, but also in user experience optimization, SEO, mobile, analysis of key metrics...the list could go on) and keeps others aware of the challenges and opportunities arising thereof. In addition to her expertise, Becky is a pleasure to work with, an excellent and patient teacher and a critical, yet fair, manager. In short, she is the rare person who excites a passion in others to work to their full potential.
James Cunningham
When we finally decided to take a more deliberate and measured approach to social media marketing and advertising, we hit the jackpot with Becky and here’s why - she listened carefully to our needs, our constraints, and our goals. Then by asking the right questions and with just the right amount of educating… she brought clarity and shaped a strategic program that proved effective in getting us where we want to be. Becky is fluent across the platforms and managed and monitored our program for us, easily and effectively navigating the convoluted workings of each. Though independent, Becky quickly became a valued member of our team, providing analysis, executive summaries and solid, data-driven recommendations for tweaks and changes. Always prepared, all ways responsive and she never made us feel inadequate or ignorant, though truthfully we were swimming in foreign waters and would have drowned without her guidance, expertise and contributions. She brings a depth of expertise, experience and know-how to the table....and there is more -- perhaps the best part of working with Becky - - she brings a positive, friendly and winning spirit, making everyone comfortable and in turn making our meetings and interactions all the more productive and quite frankly, fun. Regardless of technical expertise, those interpersonal qualities are not a given, yet they can make all the difference throughout an engagement. Becky's the real deal and brings the whole package.
April Greer
Becky is a wonderful businesswoman to work with, and I have tremendous respect for her and her business practices. She stands out from the crowd as a leader in marketing strategy, mentoring both her clients and her peers with veteran words of wisdom. Becky's communication skills really make the difference in our relationship. I can count on her to provide clear, concise, detailed information; it makes my life so much easier. I enjoy working with Becky and have learned much from her. I have no doubt anyone in need of her skills will benefit just the same.
James Embry
Becky understands social networks in a way that is truly intuitive. Not only can she capture the attention of a professional audience in any social space, but she also understands the way in which these networks are interconnected. She is constantly up-to-date with the changing standards and technologies of the web (not just within the social space, but also in user experience optimization, SEO, mobile, analysis of key metrics...the list could go on) and keeps others aware of the challenges and opportunities arising thereof. In addition to her expertise, Becky is a pleasure to work with, an excellent and patient teacher and a critical, yet fair, manager. In short, she is the rare person who excites a passion in others to work to their full potential.
James Cunningham
When we finally decided to take a more deliberate and measured approach to social media marketing and advertising, we hit the jackpot with Becky and here’s why - she listened carefully to our needs, our constraints, and our goals. Then by asking the right questions and with just the right amount of educating… she brought clarity and shaped a strategic program that proved effective in getting us where we want to be. Becky is fluent across the platforms and managed and monitored our program for us, easily and effectively navigating the convoluted workings of each. Though independent, Becky quickly became a valued member of our team, providing analysis, executive summaries and solid, data-driven recommendations for tweaks and changes. Always prepared, all ways responsive and she never made us feel inadequate or ignorant, though truthfully we were swimming in foreign waters and would have drowned without her guidance, expertise and contributions. She brings a depth of expertise, experience and know-how to the table....and there is more -- perhaps the best part of working with Becky - - she brings a positive, friendly and winning spirit, making everyone comfortable and in turn making our meetings and interactions all the more productive and quite frankly, fun. Regardless of technical expertise, those interpersonal qualities are not a given, yet they can make all the difference throughout an engagement. Becky's the real deal and brings the whole package.
April Greer
Becky is a wonderful businesswoman to work with, and I have tremendous respect for her and her business practices. She stands out from the crowd as a leader in marketing strategy, mentoring both her clients and her peers with veteran words of wisdom. Becky's communication skills really make the difference in our relationship. I can count on her to provide clear, concise, detailed information; it makes my life so much easier. I enjoy working with Becky and have learned much from her. I have no doubt anyone in need of her skills will benefit just the same.
James Embry
Becky understands social networks in a way that is truly intuitive. Not only can she capture the attention of a professional audience in any social space, but she also understands the way in which these networks are interconnected. She is constantly up-to-date with the changing standards and technologies of the web (not just within the social space, but also in user experience optimization, SEO, mobile, analysis of key metrics...the list could go on) and keeps others aware of the challenges and opportunities arising thereof. In addition to her expertise, Becky is a pleasure to work with, an excellent and patient teacher and a critical, yet fair, manager. In short, she is the rare person who excites a passion in others to work to their full potential.
James Cunningham
When we finally decided to take a more deliberate and measured approach to social media marketing and advertising, we hit the jackpot with Becky and here’s why - she listened carefully to our needs, our constraints, and our goals. Then by asking the right questions and with just the right amount of educating… she brought clarity and shaped a strategic program that proved effective in getting us where we want to be. Becky is fluent across the platforms and managed and monitored our program for us, easily and effectively navigating the convoluted workings of each. Though independent, Becky quickly became a valued member of our team, providing analysis, executive summaries and solid, data-driven recommendations for tweaks and changes. Always prepared, all ways responsive and she never made us feel inadequate or ignorant, though truthfully we were swimming in foreign waters and would have drowned without her guidance, expertise and contributions. She brings a depth of expertise, experience and know-how to the table....and there is more -- perhaps the best part of working with Becky - - she brings a positive, friendly and winning spirit, making everyone comfortable and in turn making our meetings and interactions all the more productive and quite frankly, fun. Regardless of technical expertise, those interpersonal qualities are not a given, yet they can make all the difference throughout an engagement. Becky's the real deal and brings the whole package.
April Greer
Becky is a wonderful businesswoman to work with, and I have tremendous respect for her and her business practices. She stands out from the crowd as a leader in marketing strategy, mentoring both her clients and her peers with veteran words of wisdom. Becky's communication skills really make the difference in our relationship. I can count on her to provide clear, concise, detailed information; it makes my life so much easier. I enjoy working with Becky and have learned much from her. I have no doubt anyone in need of her skills will benefit just the same.
James Embry
Becky understands social networks in a way that is truly intuitive. Not only can she capture the attention of a professional audience in any social space, but she also understands the way in which these networks are interconnected. She is constantly up-to-date with the changing standards and technologies of the web (not just within the social space, but also in user experience optimization, SEO, mobile, analysis of key metrics...the list could go on) and keeps others aware of the challenges and opportunities arising thereof. In addition to her expertise, Becky is a pleasure to work with, an excellent and patient teacher and a critical, yet fair, manager. In short, she is the rare person who excites a passion in others to work to their full potential.
Credentials
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Corporate Training
New York UniversitySep, 2009- Nov, 2024
Experience
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Penheel Marketing
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United States
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Advertising Services
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1 - 100 Employee
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President and CEO
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Nov 2011 - Present
At Penheel Marketing we work with clients who have limited budgets and resources, yet still want quality services, exceptional client care, solid results, and a great team to work with. We focus on social and digital marketing. Check us out online, via Twitter, Facebook, LinkedIn, G+, Pinterest, and more! At Penheel Marketing we work with clients who have limited budgets and resources, yet still want quality services, exceptional client care, solid results, and a great team to work with. We focus on social and digital marketing. Check us out online, via Twitter, Facebook, LinkedIn, G+, Pinterest, and more!
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SUNY Westchester Community College
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United States
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Higher Education
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700 & Above Employee
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Adjunct Professor
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Sep 2014 - Present
I teach several social media and digital marketing courses, including Website Optimization, Constant Contact Basic, Constant Contact Advanced, Multimedia Marketing, and Mindful Entrepreneurship. I teach several social media and digital marketing courses, including Website Optimization, Constant Contact Basic, Constant Contact Advanced, Multimedia Marketing, and Mindful Entrepreneurship.
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Bergen Community College
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Education Administration Programs
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700 & Above Employee
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Adjunct Professor
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Sep 2013 - Present
As the adjunct professor for the Bergen Community College Social Media Certificate program, I work with professionals who are looking to expand their knowledge of social media. We cover the Big 5 platforms - Facebook, Twitter, LinkedIn, YouTube, and Pinterest, as well as many supporting platforms and tools. There is a great deal of hands-on activity, as well as examples and case studies. Reading is shared each week, as well as slides and video to support the groups learning activities. As the adjunct professor for the Bergen Community College Social Media Certificate program, I work with professionals who are looking to expand their knowledge of social media. We cover the Big 5 platforms - Facebook, Twitter, LinkedIn, YouTube, and Pinterest, as well as many supporting platforms and tools. There is a great deal of hands-on activity, as well as examples and case studies. Reading is shared each week, as well as slides and video to support the groups learning activities.
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CPA.com
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United States
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Accounting
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100 - 200 Employee
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Senior Manager of Social Media, SEO/SEM, and Online Production
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Jan 2010 - Oct 2011
Direct oversight for Social Media, SEO/SEM, and Online Production. I am responsible for maintaining and growing our online assets of CPA2Biz.com, IFRS.com, and the CPA2Biz.com/BusinessSolutions Trusted Advisor site. Direct oversight for Social Media, SEO/SEM, and Online Production. I am responsible for maintaining and growing our online assets of CPA2Biz.com, IFRS.com, and the CPA2Biz.com/BusinessSolutions Trusted Advisor site.
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KPMG US
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United States
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Financial Services
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700 & Above Employee
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Associate Director Corporate Communications & Strategic Leader Audit Learning and Development
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Feb 2001 - Jan 2010
Nine-year tenure with global financial services firm, with firms in 156 countries, distinguished by implementing unprecedented, matrix communication plans; planning and executing high-profile communication initiatives (IFRS); and leading global communication efforts. Responsible for driving increased awareness for curricula initiatives, improving overall L&D visibility within Human Resources by 20%. Clear talent for positively influencing knowledge, competency, and ultimate career paths of others (leader and mentor). Hands-on experience across a broad range of communication media, including print, electronic, face-to-face, video, and social networking. Show less
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Marketing Projects Manager
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Mar 2000 - Jan 2001
Provide strategic direction, brand management, operational oversight, and team leadership to online technology business—14 brands. Implement sales and marketing strategies in both traditional and online methods and media. Participate in recruitment, training, mentoring, and leadership of six team members. Provide strategic direction, brand management, operational oversight, and team leadership to online technology business—14 brands. Implement sales and marketing strategies in both traditional and online methods and media. Participate in recruitment, training, mentoring, and leadership of six team members.
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AIChE - American Institute of Chemical Engineers
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United States
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Non-profit Organizations
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700 & Above Employee
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Writer/Graphic Artist
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Jul 1998 - Oct 1999
Recruited to aid the Membership department in increasing membership readership and active participation in various AIChE events and programs. Recruited to aid the Membership department in increasing membership readership and active participation in various AIChE events and programs.
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Editor/Graphic Artist
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Mar 1995 - Jul 1998
Creative in-house talent overseeing and implementing internal communication projects ranging from Human Resources to Sales and Marketing. Supervise photo shoots and all video-related projects. Devise internal employee change management initiatives to boost employee morale. Creative in-house talent overseeing and implementing internal communication projects ranging from Human Resources to Sales and Marketing. Supervise photo shoots and all video-related projects. Devise internal employee change management initiatives to boost employee morale.
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Education
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New York University
Certificate, Corporate Training -
Pace University
Masters, Science and Internet Technology -
SUNY Geneseo
Bachelor, Communications -
Monroe Community College
Associate of Arts - AA, Communication, Journalism, and Related Programs