Experience

Insecta Shoes

• Brazil
• Retail Apparel and Fashion
• 1 - 100 Employee

• Founder & CEO

  • Nov 2013 - Present

  São Paulo, Brazil Insecta Shoes is a Brazilian brand of handcrafted ecological footwear that doesn't use any raw materials derived from animals. Insecta unites social-environmental and aesthetic awareness to create unique products, demonstrating that green fashion can and should be fun, colourful, and stylish. Insecta emerged from the visionary idea of upcycling vintage clothing to create colourful, creative, smallbatch vegan shoes. With the cloth of one dress, for example, they are able to make 5 pairs… Show more Insecta Shoes is a Brazilian brand of handcrafted ecological footwear that doesn't use any raw materials derived from animals. Insecta unites social-environmental and aesthetic awareness to create unique products, demonstrating that green fashion can and should be fun, colourful, and stylish. Insecta emerged from the visionary idea of upcycling vintage clothing to create colourful, creative, smallbatch vegan shoes. With the cloth of one dress, for example, they are able to make 5 pairs of shoes--no more, no less. The first pair were created and quickly sold, and in January 2014 Insecta Shoes was born. As they grew, more sustainable and ambitious solutions became apparent: they began turning recycled plastic bottles into uppers, recycled rubber into soles, scraps of fabric into insoles, and recycled plastic into toecaps. At Insecta, I've been leading the product, innovation, growth and branding strategy in the past 10 years. Responsibilities * Manage a team of 15 marketing professionals to deliver monthly business targets: Creative Direction, Digital Content, PR, CX, UX, Paid Media and Influence. * Create online campaigns and distributed across all communication channels. * Lead innovation strategies, customer and market research in order to maintain the product ahead of the competition and right positioned. * Coordinate the acquisition and growth of all sales channels: physical and digital. * Spokesperson that represented the brand in the media, giving monthly interviews and writing different articles for websites and newspapers. Impact Grew the E-commerce channel by a 40% growth yoy. Opened 3 physical stores and drove a growth rate of 15% yoy. Managed the social media channels and grew the Instagram fanbase to over 250k followers, with one of the highest engagement rates in the industry. Awards 1st shoe brand to become a certified B corp Prêmio Vogue Ecoera 2015 Prêmio Vogue Muda 2020 EY Entrepreneurial Winning Women 2021 Show less



Vivente

• Brazil
• Food and Beverage Manufacturing

• Ecommerce & Digital Marketing Consultant

  • Jan 2023 - Present

  São Paulo, Brazil As a big fan of natural wines, I worked with Vivente Vinhos Vinhos to relaunch its e-commerce, improving every operational and UX capacities in order to grow digital revenue. I also created a go to market plan to communicate the brand's new phase and its KPIs. After three months, I grew sales in 5x and conversion rate in 100%.



Agência Browse

• Founder & Content Marketing Manager

  • Oct 2009 - Oct 2013

  Porto Alegre, Brazil Created content strategies for fashion and retail brands such as Converse, Keds, Walmart, Ruffles and Dakota. Managed social media accounts and measured digital marketing results.



Diesel

• Apparel & Fashion
• 700 & Above Employee

• Social Media Analyst for Diesel U Music Radio

  • Mar 2009 - Oct 2009

  London, United Kingdom



Models.com

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Intern

  • Jul 2008 - Aug 2008

  Greater New York City Area



Grupo RBS

• Brazil
• Media Production
• 700 & Above Employee

• Intern at Itapema FM

  • Feb 2007 - Aug 2007

  Porto Alegre Area, Brazil



Bank of Boston

• United States
• Banking
• 1 - 100 Employee

• Intern

  • Jan 2005 - Feb 2006

  Porto Alegre Area, Brazil