Bluseke Bluseke

Chief Executive Officer at Blink Marketing ZM
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Experience

    • Zambia
    • Advertising Services
    • 1 - 100 Employee
    • Chief Executive Officer
      • Jan 2022 - Present
    • Zambia
    • Banking
    • 700 & Above Employee
    • Head Of Marketing
      • May 2020 - Dec 2021

      Responsible for planning, developing, implementing and monitoring the overall business group marketing strategy.

    • Senior Marketing Specialist
      • Sep 2017 - May 2020

      Responsible for Zanaco's brand management, awareness and the bank's brand affinity by creating a solid corporate identity through planning, researching, and developing effective brand and advertising strategies and campaigns.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Segment Marketing Manager
      • Sep 2016 - Sep 2017

      Responsible for all customer segment group research including extracting customer data and analyzing profiles to determine market segment requirements. Develop targeted product offerings or marketing campaigns based on customer profiles. Design GTMs and provide information to the sales and marketing teams to assist in the promotion of the organization's services. Responsible for all customer segment group research including extracting customer data and analyzing profiles to determine market segment requirements. Develop targeted product offerings or marketing campaigns based on customer profiles. Design GTMs and provide information to the sales and marketing teams to assist in the promotion of the organization's services.

    • Zambia
    • Telecommunications
    • 700 & Above Employee
    • Customer Engagement Manager
      • Oct 2014 - Sep 2016

      Manage the execution of the annual youth and mass engagement plan and steer sponsorship programs to retain high ground.

    • Brand & Media Co-ordinator
      • Jun 2013 - Oct 2014

      Monitoring market trends and overseeing advertisement and marketing activities to ensure the right message is delivered effectively. Working closely with product developers, researchers, marketing personnel and creative agencies to make sure the companies brand image and brand values are followed.

    • Business Intelligence Analyst
      • Jul 2012 - May 2013

    • Credit Controller
      • Mar 2012 - May 2013

Education

  • Harvard Business School
    Diploma, Disruptive Strategy
    2020 - 2020
  • Monash University
    Bachelor of Business Administration (B.B.A.), Economics
    2008 - 2011

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