Experience

Synergy88 Productions, Inc.

• Philippines
• Advertising Services
• 1 - 100 Employee

• Content Specialist

  • Oct 2016 - Present

  - Build content strategy and oversee the content creation and publishing - Provide content direction & best practices guidance to the Community Team - Build content strategy and oversee the content creation and publishing - Provide content direction & best practices guidance to the Community Team



PlayPark

• Sporting Goods

• Game Launch Consultant

  • Aug 2020 - Nov 2021

  - Product Managed: Cabal Mobile, Audition, RF Online, etc. - Lead for the launch of the new games - Managed execution of major campaigns - Product Managed: Cabal Mobile, Audition, RF Online, etc. - Lead for the launch of the new games - Managed execution of major campaigns



Synergy88

• Philippines
• Entertainment Providers
• 1 - 100 Employee

• Head of Marketing Services

  • Oct 2016 - Aug 2019

  - Product Managed: Ang Panday, Maritess Allen Almanac, Ang Panday, Vince and Kath, etc. - Build marketing campaigns - Projects include market research, digital content creation, product performance monitoring, activation/live events, tournaments, Mobile Games/Apps publishing, etc. - Product Managed: Ang Panday, Maritess Allen Almanac, Ang Panday, Vince and Kath, etc. - Build marketing campaigns - Projects include market research, digital content creation, product performance monitoring, activation/live events, tournaments, Mobile Games/Apps publishing, etc.

• Senior Product Manager

  • Sep 2015 - Oct 2016

  - Product Managed: Heroes of the Storm - Responsible for overall product direction and health - Build Go to Market Plans, Marketing or Revenue campaigns, Product Planning, and R&D. - Product Managed: Heroes of the Storm - Responsible for overall product direction and health - Build Go to Market Plans, Marketing or Revenue campaigns, Product Planning, and R&D.



Friendster

• Philippines
• Technology, Information and Internet
• 1 - 100 Employee

• Product Manager for Published Games

  • Jul 2013 - Oct 2014

  - Involved in the selection of web games to be published from testing to game set-up and publishing. - In-charge of overall brand direction and health once published. This includes taking the lead on acquisition, retention and conversion of users. - Involved in the selection of web games to be published from testing to game set-up and publishing. - In-charge of overall brand direction and health once published. This includes taking the lead on acquisition, retention and conversion of users.



MatchMove Pay Pte. Ltd.

• Game Operations Executive

  • Dec 2012 - Jul 2013

  - Responsible for all operations needs of product assigned which involves product management and community management. - This was a remote job. I worked at home in the Philippines. - Responsible for all operations needs of product assigned which involves product management and community management. - This was a remote job. I worked at home in the Philippines.



Leo Burnett Philippines

• Distribution Manager a.k.a Social Media Manager

  • Apr 2012 - Aug 2012

  - Lead for the brand's Social Media strategy, content and initiatives. - Lead for the brand's Social Media strategy, content and initiatives.



GAMELOFT Philippine Studio

• Web Games Producer a.k.a. Project Manager

  • Mar 2011 - Apr 2012

  - Project lead for SNS and device based projects. - Handled up to 10 projects and 60 personnel at a time. Projects usually involved device porting, bug fix and OS compatibility updates. - Project lead for SNS and device based projects. - Handled up to 10 projects and 60 personnel at a time. Projects usually involved device porting, bug fix and OS compatibility updates.



Level up games

• United Kingdom
• Retail

• Brand Manager

  • 2009 - 2011

  # Responsible for overall brand direction > Long Term goal management > Strategic planning of campaigns > Execution of promotions and communication plans > Acquisition, Retention and Conversion of users. > Grows Brand Equity # Overall Operations Management > Monitor Target Trend and act accordingly > Manage Operating Costs > Manage brand team > Weekly, Monthly and Annual Reports # Online Marketing > Online Advertising and Promotions > Website Management (Design direction, content, etc.) # Content Management > Online Marketing > Research and Development of content direction > Developer coordination for future content Show less

• Community Manager

  • Feb 2006 - Nov 2009

  # Community Management > Profile the Community of the Brand > Community Representative to the Management > Management Spokesperson to the Community > Submit weekly community temperature reports > Forum Management > Resolve community issues > Conduct live focused group discussions as required# Event Planner > Create/Formulate In-game and Live events - Create specific events that target the given objective. - Retention, Acquisition or Revenue generating - Create or manage background stories for events > Coordinate with the different departments involved > Prepares a working budget for every event > Implements/Supervises event activation > Submits after event reports#Brand Manager Assistant > Content Management > Product Management > Strategize future content > Assist in the development of marketing collateral > Assist in the development of promotions Show less



GREEN VALLEY HOTEL AND RESORT

• India

• Front Desk Officer/Event Planner

  • Jun 2003 - May 2004

  # Front Desk Management # Event planning # Dining Room Manager # Front Desk Management # Event planning # Dining Room Manager