Blessing Iyamadiken

Head of Platform and Marketing at Ajim Capital
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UK

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Experience

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Head of Platform and Marketing
      • Jan 2022 - 2 years

      United States

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Member
      • Aug 2022 - 1 year 5 months
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Founder
      • Jan 2017 - 7 years

      Urban Woman Magazine is a digital feminist magazine telling women’s stories and discussing topical issues from around the world. It is a safe and carefully curated space for women and by women. Our mission is to explore the diverse and intersectional experiences of women of different race, ethnicity, religion and sexual orientation by listening to them and telling their stories as it is. Urban Woman Magazine covers a wide scope of feminist issues, including but not restricted to women’s… Show more Urban Woman Magazine is a digital feminist magazine telling women’s stories and discussing topical issues from around the world. It is a safe and carefully curated space for women and by women. Our mission is to explore the diverse and intersectional experiences of women of different race, ethnicity, religion and sexual orientation by listening to them and telling their stories as it is. Urban Woman Magazine covers a wide scope of feminist issues, including but not restricted to women’s health, business, politics, sports, fitness, beauty, lifestyle and of course, feminism. We publish different formats, including interviews, op-eds, personal essays, features, investigative pieces and profiles. We share women’s experiences with the world through these articles, starting important conversations and amplifying minority voices when necessary. This magazine explores feminist topics from different cultural lenses. We entertain intersectional arguments on women and women’s rights as we consider this our contribution to the fight for an equal society. Show less

    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Venture Fellow
      • Jun 2021 - Oct 2021

      The Dream VC Fellowship program is a free, entirely remote, 4-months long educational program on venture capital specifically centred around investing in Africa and other emerging markets. Founded in 2021 by a team of young investors and former tech founders, Dream VC is an entirely remote-first educational institute, which is striving to democratize access and understanding about the Venture Capital space for professionals on the continent and among the diaspora.

    • Nigeria
    • Financial Services
    • 1 - 100 Employee
    • Media & Marketing Lead
      • Aug 2020 - May 2021

      Lagos, Nigeria I created and executed social media campaigns that increased brand awareness and drove consumer engagement; Additionally, I developed marketing materials such as user ebooks and website content to showcase our products and services; I also created content calendars which were used to plan and schedule our daily social media posts, while collaborating with the graphic design team to ideate and come up with compelling visuals which followed a specific brand feel. I also utilized… Show more I created and executed social media campaigns that increased brand awareness and drove consumer engagement; Additionally, I developed marketing materials such as user ebooks and website content to showcase our products and services; I also created content calendars which were used to plan and schedule our daily social media posts, while collaborating with the graphic design team to ideate and come up with compelling visuals which followed a specific brand feel. I also utilized Facebook ads in my campaigns, with a focus on target audience and demographics to ensure maximum reach and success. I led the team to collaborate with brand influencers in the industry, resulting in successful partnership campaigns and increased brand visibility; I also led marketing activities around product launches and press releases. I ensured the implementation of specific growth hacks by the product development team which were aimed at increasing user retention in-app; Through my efforts, the company experienced a surge in user downloads which inadvertently led to an increased volume of transactions monthly. Show less

    • Search Engine Optimization Specialist
      • Oct 2018 - Jul 2020

      Lagos, Nigeria I grew web traffic from 0 to 30,000 monthly page views in the first 4 months after launch. I performed keyword research, sourced news content for the platform, and allocated SEO budget for backlink sourcing.

Education

  • Sheffield Hallam University
    Master's degree, Global Communication and Media
  • University of Lagos
    Bachelor's degree, PSYCHOLOGY

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