Scott Bleasdell

VP of Product at CallRevu
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us****@****om
(386) 825-5501
Location
Dallas-Fort Worth Metroplex
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5.0

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April Hickel

Scott was instrumental in helping our team modernize and standardize product management practices. Scott's passion and knowledge of product management helped us achieve a unified approach to developing and managing requirements for a broad and complex portfolio. Scott has strong customer engagement skills from the C-Suite to the end user. He is able to deliver a compelling vision presentation to an executive buyer or roll up his sleeves and work on complex customer use cases side by side with technical product users. Scott was a popular presenter in our Customer Experience Center which remains one of the top software briefing programs in the industry. Scott is a natural collaborator and that coupled with his technical credibility allowed him to successfully drive decisions and consensus within a large global, multi-region, offshore R&D organization. Scott was a great asset to our product management team and remains a great colleague in the world of product management.

Gene Gibson

There are people we work with throughout our careers that are extraordinary and Scott is one of them. His passion about his work combined with the results, sets the bar high. He puts a lot of thought into what it takes to make quality products and then drives the tasks to completion. Scott truly understands and delivers what it takes to be successful. I hope to have the pleasure of working with him in the future.

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Credentials

  • Pragmatic Marketing Certified
    Pragmatic Marketing
    Mar, 2013
    - Sep, 2024
  • Microsoft Certified Systems Engineer
    Microsoft
    Feb, 1998
    - Sep, 2024

Experience

  • CallRevu
    • United States
    • Software Development
    • 1 - 100 Employee
    • VP of Product
      • Nov 2021 - Present

      I am responsible for product strategy and design for our AI-based call monitoring and intelligence platform. I am responsible for product strategy and design for our AI-based call monitoring and intelligence platform.

  • IDT Corporation
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • VP of Products
      • Feb 2019 - Nov 2021

      Net2Phone is a global Unified Communications (UCaaS) solution that offers industry-leading ease of use and simplicity that unifies desk, soft, and mobile phone devices. We operate as a small start-up with IDT.As VP of Products of Net2Phone, I am responsible for the strategic product direction as well as building the Product Management and product design teams. I am also leading the charge of innovation, new product ideas, and building partnerships to grow the product portfolio.As the product executive, I routinely review the product strategy and business goals with all the technical and business stakeholders to ensure full transparency of our successes and to expose and work with those stakeholders to produce plans to address areas of concern or underachievement. Show less

    • Director of Innovation and Product Management
      • Jul 2018 - Nov 2021

      I was asked to join IDT to help them with their transition from a telecommunications to a technology company. Specifically, they needed an experienced product management leader to build and train a highly skilled, strategically focused team of Product Managers.I built a product strategy for the flagship product line with the goal of long term stability and growth.I created an environment of innovation and collaboration that allowed me to then build a process and team to turn new, innovative ideas into real products by building business cases for the products, seeking internal corporate buy-in and investment from the executive staff, and executing on the process of building the products.I managed, and incorporated, the User Experience Design team into all aspects of both existing and new products. Show less

  • BMC Software
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Lead Product Manager
      • Jan 2015 - Jul 2018

      I have had the pleasure of managing several applications during my tenure at BMC Software, including: TrueSight Operations Management (with a focus on data analytics) TrueSight Middleware Monitor TrueSight Middleware Administrator TrueSight Pulse My responsibilities include strategic direction (defining the product vision, goals, and initiatives based on market, competitive, and customer analysis) for the above-mentioned products, building out the product roadmaps, managing releases, and working very closely with stakeholders such as Sales, Marketing, Customer Success, and InfoDev to ensure each release is primed for success with each release. I also led efforts around educating other Product Managers throughout the company on the value and the practice of strategic product planning and how that drives the execution of the product development to maximize the value to customers and to the business. Show less

  • Spirent Communications
    • United States
    • Telecommunications
    • 700 & Above Employee
    • Senior Product Manager - Enterprise Products
      • May 2013 - Dec 2014

      I was asked to join Spirent to use existing technology to create products for the Enterprise IT market. As a result, we launched the Axon product and transformed the Blitz.io SaaS product from a mere tool into a formidable competitor in the web application load testing space. We also acquired Armorhub.com to round out our SaaS strategy by adding web application security vulnerability monitoring. -- Defined product vision and roadmaps to expand the company’s market focus to include the Enterprise IT market based on extensive customer interaction, market and competitive research. -- Led cross-functional team for development, manufacturing, release, support, marketing, and sales. -- Managed all product technology and OEM partnerships and as well as all technical M&A activities. -- Created the Product Management and Product Marketing teams, provided strategic and tactical leadership, and implemented proven product management methodologies. -- Measured product success by creating usage and sales analytics. -- Catapulted revenues of the blitz.io and armorhub.com SaaS solutions by over 450% and 150%, respectively, through product feature development, improved pricing strategies, and cross-site integration and marketing. -- Owned the global pricing strategy for all Enterprise products, including discount models. -- Developed the revenue model including monthly manufacturing and sales forecast coordination. -- Coordinated with internal corporate marketing to build the Go-To-Market strategy. Show less

  • Idera Software
    • United States
    • Software Development
    • 100 - 200 Employee
    • Senior Product Manager and Product Executive
      • Aug 2012 - Apr 2013

      I joined Idera to assume responsibility for refocusing their data protection product from being service provider-focused to Enterprise IT-focused. While there I also assumed the responsibility for all lead generation products. -- Directed an immediate, mission-critical, new Server Backup product release that focused on trial-ability and usability to address Enterprise IT customer demands and make the product fit the firm’s new high-velocity sales model. -- Defined a cutting-edge strategy that consolidated numerous lead-generation products/tools into a single, low-cost, high-impact product that replaced traditional advertising with a value-driven product providing qualified sales leads. -- Redefined the business unit go-to-market strategies and internal processes to increase top-line revenues, reduce expenses, and drive product direction in alignment with customer/business needs. -- Grew revenues 237% (same quarter in the previous year) and 357% (from the previous quarter) with innovations in product branding, pricing, marketing direction, and sales models. -- Develop and leverage strong relationships with key stakeholders and partners to build strong business rationale, manage competing priorities, focus on monetization, and, of course, deliver great products. -- Articulate product strategy and deliverables, both internally and externally. -- Project manage the product release cycle, working closely with product, business, and engineering stakeholders to negotiate the scope and timing of releases. Show less

  • FullArmor Corporation
    • Software Development
    • 1 - 100 Employee
    • Senior Product Manager
      • Apr 2007 - Jul 2012

      FullArmor quickly builds innovative technology to solve needs for its partners. I drove the product lifecycle and strategy from conception to execution and subsequent product releases. -- Created roadmap strategies/specifications, led development and test teams, scheduled releases/delivery timelines, estimated costs/resources, identified and prioritized project features, created branding, produced technical documentation, drove the technical aspects of software asset sales, partnered with internal/external stakeholders, wrote code, and served as the product champion and subject matter expert. -- Directed, from concept to delivery, innovative products which resulted in two successful asset sales: * Workflow Studio to Citrix Systems, a centrally managed datacenter automation platform. * OnDemand Migration for Email to Quest Software (now Dell), an on-premise to cloud email migration product. -- Managed the creation of a simplified, cloud-based software distribution platform which utilized a small client to enable complete distribution, installation, and management (including un-installation) of software to Windows clients, called SolveIT Portal. Show less

  • Mobile App Center LLC
    • Founder & CTO
      • Jul 2008 - Jun 2012

      Founded and managed the moonlight operation charged with building cutting-edge applications for mobile devices. Identified market & customer trends, defined functional requirements, created application architecture, visual design, and workflow, and managed outsourced development. Launched a total of 7 (three utilities, three games, and one social networking) applications in the Apple App Store. -- Designed and directed the development of several iOS applications, including games, utilities, and social networking apps. -- Designed, deployed and managed a cloud-based back-end infrastructure for the social networking app. Show less

  • Microsoft Corporation
    • United States
    • Program Manager
      • Dec 2005 - Apr 2007

      Championed the product design, development plans, feature collaboration, reporting, key performance indicators (KPI), and infrastructure design of System Center Service Desk (now Service Manager), Microsoft’s first product in the help desk market; led the final product development phase and initial marketing materials for the System Center Essential (SCE) product. -- Created product designs and implemented the incident and problem management “Solution Packs” for System Center Service Desk. -- Delivered the first beta release of System Center Service Desk to 3000+ customers, launched in the primary keynote speech at the 2006 Microsoft Management Summit. -- Published numerous online guides and videos for SCE marketing and technical training. Show less

  • NetIQ Corporation
    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • Senior Software Engineer
      • Feb 2002 - Dec 2005

      Established corporate standards for building, documenting, and training customers on AppManager modules across Windows and Unix/Linux platforms; architected a custom AppManger user interface for high-profile customers and served as the lead engineer in the development and redesign of the AppManager for Exchange Server module, the highest revenue-generating module for the flagship product.➢ Reduced Sales Cycles and Tech Support Costs by re-engineering 50+ most used and problematic AppManager Knowledge Scripts. Show less

    • Strategic Alliances Manager
      • Jun 2001 - Feb 2002

      I managed the then newly formed partnership between Microsoft and NetIQ. I worked with Microsoft on co-marketing initiatives, tradeshow events, and other marketing-related activities. I also provided business relationship management between System Center Operations Manager product team and the NetIQ product management team.

    • Senior Field Consulting Engineer
      • Nov 1998 - Jun 2001

      I was responsible for the worldwide deployment of NetIQ AppManager throughout Microsoft's corporate data centers. I built custom extensions to the AppManager product to fill specific needs Microsoft had around automation and high-scale system management methodologies.

  • Koch Industries
    • Manufacturing
    • 1 - 100 Employee
    • Platform Analyst II
      • Oct 1997 - Nov 1998

      Provided enterprise-level Windows Server platform support for over 650 servers on a worldwide network; led the design and rollout of the Windows domain structure and server platform standards and evaluated and selected systems management solutions to manage the availability of servers worldwide; Promoted to Platform Analyst II after less than one year of service.

    • Platform Analyst
      • Aug 1997 - Oct 1997

      I was responsible for the operational security, maintenance, and provisioning of all Windows-based servers in the corporate data center. I was also responsible for handling third tier support escalations.

  • The University of Texas at Austin - Civil Engineering
    • Network Administrator
      • Aug 1996 - Aug 1997

      I managed the Civil Engineering Computing Lab for the University. That included the networks, workstations, servers, and printers/plotters as well as the lab proctor personnel and security. I managed the Civil Engineering Computing Lab for the University. That included the networks, workstations, servers, and printers/plotters as well as the lab proctor personnel and security.

  • J.C. Evans Construction
    • Construction
    • 1 - 100 Employee
    • IT Administrator
      • Aug 1994 - Apr 1996

      As a construction company new, but also dedicated to, technology and how it can be used as a competitive advantage in this industry, I helped build out the company's entire IT infrastructure for J.C. Evans. From a single Novell file server to a co-located business automation solution custom built for the company on Lotus Notes to the fully equipped construction management team, I was responsible for building and supporting the entire infrastructure. I built a help desk from scratch, leaving it fully staffed with 4 personnel. I designed and built out a then state-of-the-art data center that serviced all 80 remote employees via remote dial-up capabilities. And I built management processes for handling of all aspects of managing and supporting the IT infrastructure. Show less

Education

  • The University of Texas at Austin
    Bachelor, Architectural Engineering
    1993 - 1997

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