Experience

OENOBRANDS

• France
• Biotechnology Research
• 1 - 100 Employee

• Brand Manager

  • May 2010 - Present

  • Brand development : Claristar - mannoprotein for tartrate stabilisation, meaning strategy and positionning, support area managers and distributors, consolidate the technical approach with lab support, define appropriate tools, budget and sales plans, benchmark of competitor products and competition strategies.• Brand creation and development: Final touch - mannoproteins for fine tuning wines. Creation of design, visual identity, names. Production selection, application with wineries, develop new products to enlarge the range. Budget and sales plans, training and support of area managers and distributors, competition analysis.• Area Manager of North America, China, Australia, New Zealand and UK : B to B work : animation of distribution, sales plan, budget, strategy, competition analysis.• Support the development of other products in te portfolio like enzymes, yeasts derivates or yeasts : technical validation phase, promotion and business case.



DSM

• Netherlands
• Chemical Manufacturing
• 700 & Above Employee

• Technical Specialist Wine Ingredients

  • Apr 2007 - May 2010

  - Product development : validation of winemaking products like mannoproteins, enzymes, yeasts and yeasts derivatives using institutes and direct trials.- Technical support : promotion and technical advices to support the area managers and distributors globally and in the field in Spain, Italy, Australia, New Zealand, Argentina, Chile and USA : seminars, clients visits, road shows, lectures, communication tools like protocols, product sheets, presentations. - Product development : validation of winemaking products like mannoproteins, enzymes, yeasts and yeasts derivatives using institutes and direct trials.- Technical support : promotion and technical advices to support the area managers and distributors globally and in the field in Spain, Italy, Australia, New Zealand, Argentina, Chile and USA : seminars, clients visits, road shows, lectures, communication tools like protocols, product sheets, presentations.



Prédel

• Technico commercial

  • Apr 2006 - Dec 2006

  - Area management : re-animate the sales in the Loire Valley area : direct sales or through distributors : the whole portfolio meaning filtration systems (winery, medical and plants) and biotechnolgies like enzymes and yeasts.- Product development : creation of an enzyme range, company branded. - Area management : re-animate the sales in the Loire Valley area : direct sales or through distributors : the whole portfolio meaning filtration systems (winery, medical and plants) and biotechnolgies like enzymes and yeasts.- Product development : creation of an enzyme range, company branded.



Inter Rhône

• Oenocommunication

  • Mar 2005 - Nov 2005

  set up Conferences, meetings and exhibitions for the wines of the Rhône Valley.follow up the relation between Inter Rhône and the Avignon Festival.Coordinate and set up for the VDN departure : travel and visits.... set up Conferences, meetings and exhibitions for the wines of the Rhône Valley.follow up the relation between Inter Rhône and the Avignon Festival.Coordinate and set up for the VDN departure : travel and visits....



Château Candastre

• Winemaker

  • Sep 2004 - Nov 2004

  Responsable of the gaillac site : 130ha, 8 varieties, 6 products.In charge of the winemaking processes, the team and the administrative documents. Responsable of the gaillac site : 130ha, 8 varieties, 6 products.In charge of the winemaking processes, the team and the administrative documents.