Blandine Bernier-Léturgeon

Consulting Director - Press Relations at Action Media, agence conseil en communication
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Paris Metropolitan Region, FR
Languages
  • Anglais Professional working proficiency
  • Italien Native or bilingual proficiency
  • Français Native or bilingual proficiency

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Experience

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Consulting Director - Press Relations
      • Sep 2023 - Present

      Press relations: - Definition of the editorial calendar, - Writing and distribution of press releases and press kits, - Organisation of press conferences, - Organisation of interviews with journalists, - Monitoring and analysis of press coverage. Head of Daily Newsletters (AM Today, Resto Today, Bati Today & Energie Today): - Monitoring and improving deliverability KPIs - Management of the technical development of the sites - Drawing up planning - Liaising… Show more Press relations: - Definition of the editorial calendar, - Writing and distribution of press releases and press kits, - Organisation of press conferences, - Organisation of interviews with journalists, - Monitoring and analysis of press coverage. Head of Daily Newsletters (AM Today, Resto Today, Bati Today & Energie Today): - Monitoring and improving deliverability KPIs - Management of the technical development of the sites - Drawing up planning - Liaising with the editorial and sales teams - Management of the production team Marketing: - Management and production of promotional campaigns, - Project management and coordination from briefing to field deployment, - Strategic support, - Reporting, - Monitoring and optimisation of performance indicators., - Brand identity, - Launch strategy, - Naming, …

    • Project Manager
      • Jan 2022 - Aug 2023

      Press relations: - Definition of the editorial calendar, - Writing and distribution of press releases and press kits, - Organisation of press conferences, - Organisation of interviews with journalists, - Monitoring and analysis of press coverage. Marketing: - Management and production of promotional campaigns, - Project management and coordination from briefing to field deployment, - Strategic support, - Reporting, - Monitoring and optimisation of… Show more Press relations: - Definition of the editorial calendar, - Writing and distribution of press releases and press kits, - Organisation of press conferences, - Organisation of interviews with journalists, - Monitoring and analysis of press coverage. Marketing: - Management and production of promotional campaigns, - Project management and coordination from briefing to field deployment, - Strategic support, - Reporting, - Monitoring and optimisation of performance indicators., - Brand identity, - Launch strategy, - Naming, … Budget monitoring, invoicing, reminders.

    • Italy
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Communication Manager
      • 2016 - Sep 2020

      Internal communication: redaction of internal notes, preparation of video clips, internal meetings and of the Top 100 annual convention, management of the Intranet ; External communication: redaction of press releases, preparation of Group presentations, events sponsorship, advertising, management of the Group website and the Linkedin page; Support to the BU's for their internal/external communication ; Creation and follow-up of the Group HR reportings: headcounts, accident frequency… Show more Internal communication: redaction of internal notes, preparation of video clips, internal meetings and of the Top 100 annual convention, management of the Intranet ; External communication: redaction of press releases, preparation of Group presentations, events sponsorship, advertising, management of the Group website and the Linkedin page; Support to the BU's for their internal/external communication ; Creation and follow-up of the Group HR reportings: headcounts, accident frequency rate, absenteeism, turnover Show less Internal communication: redaction of internal notes, preparation of video clips, internal meetings and of the Top 100 annual convention, management of the Intranet ; External communication: redaction of press releases, preparation of Group presentations, events sponsorship, advertising, management of the Group website and the Linkedin page; Support to the BU's for their internal/external communication ; Creation and follow-up of the Group HR reportings: headcounts, accident frequency… Show more Internal communication: redaction of internal notes, preparation of video clips, internal meetings and of the Top 100 annual convention, management of the Intranet ; External communication: redaction of press releases, preparation of Group presentations, events sponsorship, advertising, management of the Group website and the Linkedin page; Support to the BU's for their internal/external communication ; Creation and follow-up of the Group HR reportings: headcounts, accident frequency rate, absenteeism, turnover Show less

    • Italy
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Trade Marketing Specialist
      • 2013 - 2015

      - Creation of sales support tools for all the teams (23 countries, 4 brands), in coordination with the Product Marketing and Communication teams: products catalogues (4 brands, 23 countries), brochures, leaflets, - Support to sales managers in adapting the marketing content for their customers (sales book), - Liaising with external suppliers and all relevant internal departments.

    • Management Assistant
      • 2010 - 2013

      - Extraction of daily sales and order book + production of the summary ; - Monthly statistics (per customers, product families, ...) ; - Sales reporting per areas ; - Calculation of customers' monthly discounts ; - Management of the Marketing budget of the Sales team ; - Management of product warranty claims with the Quality Dept and the Customer Service ; - Information on new products sent to customers and sales people ; - Follow-up of the validations and sending of the… Show more - Extraction of daily sales and order book + production of the summary ; - Monthly statistics (per customers, product families, ...) ; - Sales reporting per areas ; - Calculation of customers' monthly discounts ; - Management of the Marketing budget of the Sales team ; - Management of product warranty claims with the Quality Dept and the Customer Service ; - Information on new products sent to customers and sales people ; - Follow-up of the validations and sending of the customers' contracts; - Organization of the sales meetings ; - Follow-up of the sales team's agenda and visit reports ; - Management of the sales team's holidays ; - Follow-up and registration of the invoices ; - Request for purchase / receipt of orders in PRMS.

    • Oil and Gas
    • 1 - 100 Employee
    • Office Manager
      • Oct 2006 - Jan 2009

      - Administrative and accounting management of the company - Human resources management - Office management - Organization of trade shows - Customers / prospects listings follow-up and update - Translations of commercial, administrative and technical documents (Italian/English) - Administrative and accounting management of the company - Human resources management - Office management - Organization of trade shows - Customers / prospects listings follow-up and update - Translations of commercial, administrative and technical documents (Italian/English)

    • United States
    • Industrial Machinery Manufacturing
    • 300 - 400 Employee
    • Sales and General Manager Assistant
      • Oct 2001 - Aug 2005

      - Sales statistics, billing forecasts, commercial reports management - Website management - Internal communication - Organization of trade shows - Organization of sales meetings - Sales statistics, billing forecasts, commercial reports management - Website management - Internal communication - Organization of trade shows - Organization of sales meetings

    • Software Development
    • 1 - 100 Employee
    • Trade Marketing Assistant
      • Oct 2000 - Mar 2001

    • France
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Trade Marketing Assistant
      • May 2000 - Sep 2000

Education

  • Cegos
    2020 -
  • Cegos
    2019 -
  • IGR-IAE Rennes
    DESS Certificat d'Aptitude à l'Administration des Entreprises
    1999 - 2001
  • Université Paris Nanterre
    Maîtrise LCE Italien
    1998 - 1999
  • Università degli Studi di Roma Tre
    Licence
    1997 - 1998

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