Blanca Bueno Estrada

Data Specialist at Bursanet
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX
Languages
  • English Limited working proficiency
  • Portuguese Elementary proficiency

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Credentials

  • COMPETENCIAS DIGITALES GENERALES
    Universidad Anáhuac de Oaxaca
    Apr, 2023
    - Nov, 2024
  • The Business Intelligence Analyst Course
    Udemy
    Jul, 2022
    - Nov, 2024
  • The Global Financial Crisis
    Coursera
    Oct, 2020
    - Nov, 2024
  • Digital Marketing Nanodegree
    Udacity
    Apr, 2020
    - Nov, 2024

Experience

    • Mexico
    • Financial Services
    • 1 - 100 Employee
    • Data Specialist
      • Sep 2023 - Present

    • Mexico
    • Financial Services
    • 700 & Above Employee
    • Project Intern
      • Aug 2023 - Aug 2023

    • Mexico
    • Broadcast Media Production and Distribution
    • 500 - 600 Employee
    • Transformation Project Manager
      • Apr 2023 - Aug 2023

      - Led the successful project management of high-value initiatives, surpassing $1M, in the areas of marketing and digital transformation.- Conducted thorough forecasting and budgeting to ensure optimal financial performance of the project.- Coordinated and supervised cross-functional teams to guarantee timely delivery of all project objectives while staying within the budget.- Executed a comprehensive transformation of suppliers, digital platforms, and initiatives to drive sales growth. Show less

    • Digital Project Manager
      • Sep 2021 - Mar 2023

      - Benchmark, Commercial flows and Digital KPI's - DOOH sales vs budget- Follow-up programmatic deals- Managed projects from start to finish while keeping within budget and timeline- Defined project scope and objectives while working with cross-functional teams- Chaired and facilitated project meetings while maintaining strict deadlines- Presented updates to clients and upper management on the progress of projects- Wrote detailed reports on project progress and forecasts Show less

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Growth Hacker
      • Dec 2020 - Jul 2021

      - Defined target market segments and created content that resonated with each - Conducted A/B tests to improve website conversions - Implemented retargeting campaigns that increased website traffic - Wrote blog posts that increased organic traffic by 500% - Grew social media - Business model for investors - Defined target market segments and created content that resonated with each - Conducted A/B tests to improve website conversions - Implemented retargeting campaigns that increased website traffic - Wrote blog posts that increased organic traffic by 500% - Grew social media - Business model for investors

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Business Development
      • Oct 2019 - Dec 2020

      - Lead and conducted in depth analysis of business performance versus business goals. - Managed front-end and back-end development in the company's Portfolio Analyst, Employee Track, and Account Management systems. - Utilized diverse business processes and strategy development. - Oversaw sales, marketing, and business development goals. - Lead and conducted in depth analysis of business performance versus business goals. - Managed front-end and back-end development in the company's Portfolio Analyst, Employee Track, and Account Management systems. - Utilized diverse business processes and strategy development. - Oversaw sales, marketing, and business development goals.

    • Canada
    • Non-profit Organizations
    • 700 & Above Employee
    • Area IGT
      • Jan 2017 - Jan 2018

      - Looking for new partnerships with companies for the foreigns - Looking for new partnerships with companies for the foreigns

Education

  • IDEm - IPADE Business School
    Diplomado, Business Administration and Management, General
    2023 - 2033
  • Universidad Anáhuac
    Licentiate degree, Economics
    2020 - 2024
  • Udacity
    Nanodegree, Digital marketing
    2020 - 2020
  • CONDUSEF
    Diplomado, Finance, General
    2019 - 2019
  • The London School of Economics and Political Science (LSE)
    Costume programme, Political Economy
    2018 - 2018
  • Lone Star College
    ESOL, Teaching English as a Second or Foreign Language/ESL Language Instructor
    2015 - 2016

Community

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