Experience

Colossal
• New Zealand
• Professional Training and Coaching
• 1 - 100 Employee
• Senior Product Developer

  • May 2021 - Present

Private Company
• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee
• Content Creation & Strategic Partnerships

  • May 2021 - Present


The Painted Peep Show

• Owner

  • Sep 2009 - Present

  Original illustrations as well as prints and greeting cards. Everything is made by me (with some occasional help from the printer). Original illustrations as well as prints and greeting cards. Everything is made by me (with some occasional help from the printer).



Everything Etched

• United States
• Retail
• 1 - 100 Employee

• E-commerce Manager

  • Dec 2019 - May 2021

  Web Management Develop testing plan for website resulting in 4% increase in ATV for web gift sales. Transition website and product list from Shopify to WooCommerce. Write product copy and blog content based on SEO best practices. Optimize user experience by clarifying customization process, decreasing bounce rates by 88% YOY. Monitor Google Analytics and AdWords paid search terms and make recommendations on optimizations. Suggest new product ideas based on sales data from ShipStation reports. Etsy Update all product copy using SEO best practices and keyword research via Marmalead tool. Increase conversion rate 7.2% over prior year (Jan - Mar). Create new listings and Photoshop product images with realistic engraving filters. Amazon Seller Marketplace Write product copy based on SEO best practices and keyword research. Manage vendor relationship on Amazon marketing and product feed maintenance. Show less



The Red Door by Elizabeth Arden

• United States
• Wellness and Fitness Services
• 100 - 200 Employee

• Brand Manager

  • Jun 2015 - Dec 2019

  Create and manage new brand direction at The Red Door for digital presence, event and on demand services, and for 27 brick & mortar locations. Guide and define brand direction, maintain all visuals and collateral, and work closely with copywriter and design team on production. Spearhead The Red Door’s first ever brand marketing shoot to coincide with the re-brand. Collaborate with talented team of creatives in planning and execution of all photo/video shoots and marketing campaigns. Assist in setting and tracking web goals for online behavior, booking conversions, and e-commerce conversions. Implemented Monetate for multivariate testing onsite--actionable results leading to 8% increase in add to cart. Work closely with U/X manager, digital designers, and front-end software engineer in development of new web launches. Project outcomes have included increased ATV of $83/conversion and 54.5% increase in web gift sales, YOY. Part of team responsible for $500k 3-month lift in web revenue due to new checkout flow and design. Along with Content Manager, work through exercises to create and refine brand voice and vision. Propose our first creative A/B test for Valentine's Day paid digital media ads with a 222% lift, YOY. Implement and oversee creative process; includes managing queue for our copywriter, digital designer, freelance designer, and dissemination of collateral/assets. Work closely with Vice President of Design & Construction to improve and maintain brand consistency across all brick & mortar locations, including standalone locations and resort/hotel locations. Show less



Manicube

• Consumer Services
• 1 - 100 Employee

• Email Marketing Manager

  • Jun 2015 - Oct 2015

  Acquired by The Red Door by Elizabeth Arden, Nov 1st, 2015. Manage retention, with primary focus on email marketing. Created lifecycle campaigns and cadence, wrote email copy for them, and determined segments. Developed a robust customer database tracker to quickly pull segments for a scrappy email platform. Hands-on maintenance and updating of ESP. Daily scheduling of all email deployments. Work with city managers and operations team to quickly address client-level disruptions, and to notify customers of service changes. Strategize testing for continued deployment, open, and click rate improvements. Established a content calendar and continue to create - and write - editorial content quarterly/seasonally. Share weekly retention reports (with GIF's, of course, to bolster readership), internally, to provide transparency into marketing efforts. Show less



Alton Lane

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior Marketing Manager

  • Feb 2014 - May 2015

  Manage all marketing efforts, including: Email, SEM, Display, Social Media, PR, Affiliates, SEO. Track and analyze KPI's and develop strategy based on findings. Set ecomm revenue goals and plan promotions and campaigns to support. Aid in creation and implementation of onsite A/B test strategy with Monetate - in coordination with other marketing efforts and company goals. Part of 2-person team that increased web revenue 180% YoY. Oversaw transition of ESP from MailChimp to SilverPop. Create and manage content calendar and deployment of emails and social posts. Work with Operations team on maintenance of ecomm experience Created Alton Lane's first email tracking system via Excel. Set up emails, QA and proofread, strategize and execute A/B tests, analyze results and create actionable goals. Work toward company goals of driving web sales and brick and mortar appointments. Conceptualize campaigns, write copy, and provide direction for design. Developed segments and increased avg email open rate from 23% to 30%. Grew subscriber list 64% from January 2014 to January 2015. Utilize ESP to create dynamic content for varying customer types and demographics. Built email programs for welcome series and abandoned cart. Drive showroom appointments through targeted campaigns and incentives. Concepted Sharkskin Week and Oktoberfest campaigns, playing to our demographic during trending cultural events. Assisted in development of personalized concierge email program - aiming to increase sales through expert stylist recommendations. Developed social media strategy and social advertising. Aided in development of updated visuals for more sophisticated branding. Work with PR team in coordinating press events and coverage. Work with all teams in coordination and success of marketing campaigns. Show less



Freshpair

• United States
• Advertising Services

• Community Manager

  • Jun 2011 - Jan 2014

  Community/Social: Developed Freshpair’s first social strategy Crafted content and voice guidelines Established social KPIs based on marketing goals Created tracking system and content calendar Succesfully created tracking syntax for cohesive reporting across platforms Build content based on marketing goals, demographics, and trends Work with design team through creative process Create assets for adhoc content Execute on final assets and monitor engagement Manage social budget and create social ads Build relationships with bloggers and press Support brand relationships through featured content Collaborated interdepartmentally to create unique offers Bolster social platform within limited budget Manage interns and provide guidance to teams seeking to tap social media Strategized on-site social piece, including content hub and expert advice Used knowledge of SEO to grow organic visibility and craft social strategy Employed engagement as a retention tool: customer care, casual conversations Exceeded industry engagement benchmarks with Twitter ad campaign 15% of all social/PR conversions attributed to Freshpair-owned content Acquisition Efforts: Independently manage mens affiliate relationships Managed to grow men's affiliate revenue by 17% from Q4 of 2012 through Q4 of 2013 Barter for ad placements, including email, social, and site banners Analyze data to determine buying habits and optimize efforts Tailor assets to individual needs of affliate partners Consult with merchandising team to create exclusive offers Personally create assets to meet needs of top-performing affliate demands Developed tracking system for KPIs on both campaign and affiliate levels Assisted with SEO: Audited and optimized men's category and brand pages Assisted with SEM: Tracked efforts and found optimization opportunities National Underwear Day: Contributed to concept development Managed social during Times Square event Perpetuated event buzz through social listening and sharing Show less



Sooner Golden Retriever Rescue

• United States
• Non-profit Organizations

• Illustration - Freelance

  • Apr 2010 - Jun 2010

  Created promotional materials for SGRR's annual fundraiser "Golden Ticket". Created promotional materials for SGRR's annual fundraiser "Golden Ticket".



Small Ball Internet Creative

• Marketing Coordinator

  • Jul 2008 - Apr 2009

  Created and circulated weekly newsletters to customers and clients. Edited images and generated text for internet collateral. Organized contracts and all paperwork for freelance talent. Worked directly with Marketing Director in the coordination of photo shoots. Handled all office correspondence including e-mail and phone calls. Completed miscellaneous errands and stocked office supplies. Assisted company owner with personal matters including paying bills and setting up home services. Show less



Arcanum Antiques & Interiors

• United States
• Retail

• Freelance - Advertising

  • Sep 2006 - Feb 2008

  Designed Arcanum’s advertisements and collateral for regional and local publications: The South Savannah Magazine Travelhost

• Manager - Sales

  • Jun 2005 - Jan 2008

  Managed the showroom and assumed all responsibilities in the absence of owners.Totaled and filed sales receipts and expenses on a monthly basis.Worked directly with vendors in the ordering and returns of merchandise.Responsible for all national and international shipments to customers.Aided in the coordination of holiday events, open houses and sales events.Established and upheld knowledge of brand identities of venders merchandise in the showroom.Assisted customers in a one on one basis, developing relationships with regular clients. Show less