Technical Project Lead

• Jul 2022 - Present

- Lead a medium size team of Technical Project Managers & SEO account managers- Strategically direct large SEO team- Optimise internal systems and processes- Account Directing- Upskill, mentor, coach & motivate technical project team- Manage enterprise accounts & complex projects

Senior Technical Project Manager

• Jul 2020 - Jul 2022

Managing the companies largest accounts, I work along side a variety of e-commerce clients including manufacturers, marketplaces and iconic brands to create and execute technical and data driven strategies to create online growth. I lead digital projects and coordinate a technical team from all factions of the business. Our strategy includes researching, creating, implementing and continual data analysis of technical search fundamentals to build brand awareness, drive relevant traffic to the website, increase website performance, increase conversions and create new digital revenue streams.Key Responsibilities:- Account Directing and client facing project management- Enterprise level e-commerce/ technical SEO including SEO Migrations- Mentor, coach, guide and motivate team members- Work closely with key stakeholders and development teams (both internal and external) to deliver project recommendations- Develop and deliver progress reports, relevant documentation and presentations to various audiences including business owners, company executives, heads of departments, project teams or any relevant stake holder- Keep abreast of emerging tech, best practices, integrated marketing trends and search engine algorithmsMain Project Platforms: - Magento (1 and 2)- Kentico- Commerce Tools- Saleforce Commerce Cloud- Shopify- Neto/ Maropost- Big Commerce- WordPress- Estar- Open Cart

Technical Project Manager

• Apr 2017 - Jul 2020

Key Responsibilities:- Being the main point of contact for clients and developing strong relationships with key stakeholders- Leading a technical team to achieve successful digital campaigns.- Training & development of SEO team.- Managing technical projects from 30+ key accounts through all campaign stages .- Understanding technical search fundamentals and website issues.- Detailed reporting and on-going monitoring and analysis of campaigns .- Conduct detailed technical audits of websites to determine the overall health of the website and what technical elements might be hindering performance.- Audit and analyze client’s SEO performance, identify issues, find root-causes, recommend fixes, and experiment with solutions to improve performance. - Use data from a number of sources to evaluate the effectiveness of SEO initiatives and provide recommendations for improvements in e-commerce recommendations, technical SEO, and conversion rate optimization.- Manage SEO initiatives including site architecture, keyword research/analysis, content creation and link‐building to optimize search engine rankings.- Understanding URL hierarchy construct influences attracting relevant organic searchers & UX.- Understanding of holistic digital marketing campaigns and how they work together.- Directing & reviewing implementation of on-page technical search fundamentals. - Manage client expectations based on realistic time frames.

Account Manager

• Oct 2016 - Apr 2017

Megantic is an eCommerce focused Organic Search (SEO) specialist in Australia and are the market leader in our channel. We create and implement strategies that increase online market share and generate sales through a variety of digital avenues. Megantic offers a unique and data driven methodology to help clients succeed online. Megantic's portfolio includes established small and medium businesses along with ASX listed companies and a variety of multi billion dollar corporate clients. The team consists of technical & development experts, marketing and business development professionals.My role at Megantic focuses on the managing, co-ordination and implementation of digital strategies for my selected portfolio. I project manage entire campaigns and strategies as well as assisting in the implementation. I Identify growth opportunities for existing clients through analysis of their traffic data, exploring new digital markets, analysis of search potential and emerging trends as well as providing in-depth reports.

Digital Marketing Consulting

• Jan 2016 - Jun 2020

I focus on consulting, developing and implementing digital marketing strategies for small and medium businesses to increase brand awareness, website traffic and sales/ leads through the use of various digital platforms. I mainly specialise in Search Engine Optimisation, Google Shopping and Analytics but consult on overall digital strategy. I focus on consulting, developing and implementing digital marketing strategies for small and medium businesses to increase brand awareness, website traffic and sales/ leads through the use of various digital platforms. I mainly specialise in Search Engine Optimisation, Google Shopping and Analytics but consult on overall digital strategy.

Warehouse Assistant

• Jun 2012 - Feb 2017

Marketing Assistant

• May 2015 - Jan 2016

Assist the team in producing and executing successful business development and comprehensive marketing strategies for SMBs, government and corporate clients. Specialising in Search Engine Optimisation (SEO), Search Engine Marketing (SEM) with Google AdWords and Web analytics. Assist the team in producing and executing successful business development and comprehensive marketing strategies for SMBs, government and corporate clients. Specialising in Search Engine Optimisation (SEO), Search Engine Marketing (SEM) with Google AdWords and Web analytics.

Director of Marketing/Management

• Sep 2014 - Sep 2015

• Responsible for seeking marketing/management based sponsors. • Running of associated social and academic events, in conjunction with the executive board. • Liaise with the relevant staff members in the School of Marketing and Management. • Create new ideas and initiatives to ensure that Deakin Commerce Society is continuously improving into the future. • Marketing events through social media platforms such as Facebook and Instagram. • Attendance for all social and academic events. http://www.deakincommercesociety.com

Marketing Intern

• Feb 2015 - May 2015