Experience

Mölnlycke Health Care US

• United States
• Medical Equipment Manufacturing
• 200 - 300 Employee

• Director, Retail Marketing

  • Nov 2018 - Present

  Leading brand marketing strategy and execution for retail portfolio of OTC Antiseptic and Wound Care products.



Blake R. Hawley, LLC

• Marketing Consultant & Strategist

  • Jul 2015 - Oct 2018

  Leveraging experience-based practitioner and consulting background to help clients build their brands and businesses.Experience included working with Brand Alloy, a collective of senior insights, marketing and business experts who accelerate clients’ business success, delivering solutions across insights, strategy and activation. Brand Alloy's Alchemy is the fusion of diverse approaches and experience that transform old school strategy into immediately implementable business actions. The culture is collaborative and creative without losing sight of the discipline it takes to create business results.



Meda in the US

• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Brand Marketing Director, Consumer Healthcare

  • Sep 2010 - Jun 2015

  Consumer marketing strategies and portfolio management for OTC and Dietary Supplement brands. Led all North America marketing activities across a portfolio of five retail brands, including development of base brand strategies and marketing plans, innovation and financial management.



CIBA Vision

• Medical Equipment Manufacturing
• 700 & Above Employee

• Global Brand Marketing Director

  • May 2008 - Oct 2010

  Consumer and professional marketing strategy for contact lenses. Worked across Base Brand franchises and Innovation group, leading core planning initiatives to develop global business strategies against consumers (contact lens wearers) and eye-care practitioners (ECPs). Drove alignment process with regional stakeholders and supported local marketing teams in executing strategies.



Zyman Group

• Advertising Services
• 1 - 100 Employee

• Managing Consultant

  • May 2004 - May 2008

  Brand/consumer and business strategy consulting. Worked across a diverse client and industry base to develop opportunities, growth strategies and marketing activation frameworks.



SC Johnson

• United States
• Manufacturing
• 700 & Above Employee

• Senior Brand Manager

  • Aug 1998 - May 2004

  Led CPG marketing activities and strategies across base business and innovation (Windex, Shout, Scrubbing Bubbles brands), including annual marketing planning, advertising & promotions development, business trends analysis, market research, new product commercialization and cross-functional team management. Progressed from Assistant Brand Manager to Senior Brand Manager.



Sears Stores

• United States
• Retail
• 700 & Above Employee

• Sales Manager

  • 1993 - 1996