Experience

We The Beat

• United States
• Entertainment Providers
• 1 - 100 Employee

• Co-Founder | Head of Creative + Marketing

  • Sep 2013 - Present

  - Hosted over 300 events in multiple states and venues ranging from 100-3,000 capacity - Create budget and execute marketing plans with the goal of driving ticket sales for our events and for our partners - Lead point of contact between our marketing partners, sponsors and their teams - Create and manage detailed Meta and Google advertising campaigns based on deep knowledge of market trends and artist backgrounds - Create and curate engaging daily content to be shared across social platforms in order to grow the company’s online following and traffic - Creation of show flyers and all visual assets surrounding the brand, including a proficient skillset in video editing and photoshop - From concept to production, all management of We The Beat merchandise sales - Assist in talent scouting and talent buying for all events Show less



Fields of Funk Festival

• Santa Barbara, California, United States

• Head of Marketing

  • Jul 2021 - Present

  - Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement - Increased event awareness and drove ticket sales through hyper targeted digital advertising and CRM campaigns - Managed branding campaigns and event marketing initiatives in print, video, web and social media - Designed innovative branding and product strategies to ensure high quality engagement and drive sales - Oversaw account budgets, internal billings and monthly P&L to achieve financial goals - Developed strategies to incorporate PR and media to further enhance brand and build market awareness - Coordinated teams of design and implementation professionals to manage all project objectives - Acted as lead consultant to the head event organizers, providing organizational assistance, talent buying recommendations, and budget management Played a crucial role in selling over 5,000 tickets creating for two back to back sold out festivals in 2021 and 2022 Show less



Holaplex

• United States
• Software Development
• 1 - 100 Employee

• Business Development Consultant / Head of Web3 Music

  • Dec 2021 - Aug 2022

  Our mission is to empower creators and collectors with a suite of tools to discover, explore, and collect NFTs on Solana. Holaplex is an open-source and decentralized NFT storefront creation tool built on one of the world’s fastest and most eco-friendly blockchains. Brands, businesses, creators, and artists of all mediums use our platform as their go-to for engaging their communities and audiences in the world of NFTs. My Roles: - Head of Holaplex's Web3 Music division - Lead point of contact for all musicians, record labels, and music industry related contacts and clients - Lead client outreach, onboarding facilitation, and account management for Web3 music creators and curators onto the Holaplex platform - Provided insight and support in the creation, development, and marketing of NFT campaigns for Holaplex artists and creators - Chief Editor of Web3 Music Weekly newsletter and blog - Event organizer and music programmer for Solana Hacker House ATX - a 7-day Web3 focused tech and music event in Austin, TX during SXSW which featured 23 Web3 native music artists and 30+ Web3 focused brands, projects, and speakers - Assisted in the creative direction for the development of the Motley Labs DAO and Nightmarket NFT marketplace Show less



NIGHTOUT

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Manager

  • Jul 2018 - Mar 2020

  - Determine marketing budget, create and execute marketing plan, deliver monthly reports with the goal of building awareness and driving ticket sales for the online event ticketing company and our clients - Optimize email marketing, social media, and mobile push campaigns with engaging content to retain customers and drive brand awareness - Create detailed Facebook and Google advertising campaigns to reach and convert target audiences - Curate and segment editorial content to increase engagement, SEO, and channel growth - Work closely with sales and marketing team members to streamline and facilitate all client marketing deals from inception, to execution, to completion Develop sales leads through deep market research of potential ticketing partners - Signed and onboarded over 50 new ticketing partners - Met daily cold call/email quotas for potential ticketing partners - Facilitate the onboarding process and lead platform demos for new clients Show less



smalltalk

• Greater Los Angeles Area

• Artist Management

  • Jul 2017 - Aug 2018

  - Management of all business negotiations and recording contracts - Building a fanbase through unique marketing campaigns - Negotiating with venues and promoters to book shows for my client - Developing and releasing press kits - Developing relationships with record companies, publishers, agents, and designers - Assisted in the creative direction of the project - Management of all business negotiations and recording contracts - Building a fanbase through unique marketing campaigns - Negotiating with venues and promoters to book shows for my client - Developing and releasing press kits - Developing relationships with record companies, publishers, agents, and designers - Assisted in the creative direction of the project



A-SIDED / Play It Down Records

• Greater Los Angeles Area

• Head of Public Relations

  • Dec 2015 - Oct 2016

  Artist Roster: Jesse Rose, Brillstein, Weiss, T.E.E.D., Adam Port, Axel Boman, Junior Sanchez, Kings of Tomorrow and more - Manage relationships with media outlets, produce and publish press releases and mass communications with email blasts and marketing campaigns - Implement social media strategies to grow online supporter base and traffic - Develop and execute digital advertising campaigns for artists and releases - Document presence of artists at events, as well as any blog/magazine/radio features - Design and edit promotional artwork for upcoming shows, releases, and any label-related content Show less



Civilianaire

• Venice, CA

• Shop Manager

  • Dec 2014 - Feb 2016

  - Point of contact between stores and corporate offices - Coached on strong selling, product knowledge and personal styling - Improved standards for visual merchandising - Set daily, monthly and quarterly sales goals. Achieved quarterly sales goals by implementing selling tactics and proficient marketing strategies - Oversaw physical inventory and loss prevention. Built strong clientele book for Montecito and Venice shops - Point of contact between stores and corporate offices - Coached on strong selling, product knowledge and personal styling - Improved standards for visual merchandising - Set daily, monthly and quarterly sales goals. Achieved quarterly sales goals by implementing selling tactics and proficient marketing strategies - Oversaw physical inventory and loss prevention. Built strong clientele book for Montecito and Venice shops



NIGHTOUT

• United States
• Entertainment Providers
• 1 - 100 Employee

• Social Media Manager

  • Jul 2015 - Oct 2015

  - Management of all social media platforms (Facebook, Twitter, Instagram) - Implement creative marketing strategy through content, develop brand awareness, generate inbound traffic, and cultivate leads and sales - Management of all social media platforms (Facebook, Twitter, Instagram) - Implement creative marketing strategy through content, develop brand awareness, generate inbound traffic, and cultivate leads and sales



Oh Hey Doctor

• Chief Editor

  • Feb 2012 - Jan 2014

  - Compose well written articles discussing a new music releases - Edit other contributor’s posts for accurate information, format, and spelling errors - Provide coverage and assist with event promotion on local shows - Compose well written articles discussing a new music releases - Edit other contributor’s posts for accurate information, format, and spelling errors - Provide coverage and assist with event promotion on local shows



The Okori Group

• Santa Barbara, California Area

• Office and Asset Management

  • Jun 2010 - Aug 2011