Experience

Kirton McConkie

• United States
• Law Practice
• 200 - 300 Employee

• • Aug 2022 - Present

• • Aug 2022 - Present



Adobe

• United States
• Software Development
• 700 & Above Employee

• Content Strategist

  • Jun 2014 - Feb 2018

  Global marketing strategy -Worked closely with the business to determine key marketing goals and create a comprehensive global marketing strategy which was the first of its kind Creative ideation and storytelling -Used marketing strategy to create different types of marketing campaigns across different channels and audiences -Generated new and creative ideas for marketing campaigns and directed writers and designers in the creation of the campaigns Project management -Managed the creation of specific marketing assets and the execution of these assets across 10+ channels and teams using project management software and communication skills Data and measurement -Responsible for collecting data to measure effectiveness of campaigns and using data to find opportunities for growth and improvement -Communicated those findings in a compelling way to a broader audience Show less



Marriott School of Management Field Studies

• Provo, Utah Area

• Administrative TA

  • Nov 2012 - Dec 2014

  • Increased participation by 50 percent using email, announcements, social media marketing • Invoice and collect fees and expenses totaling over $150,000 for over 25 teams • Automated one process that is now 50 percent more effective by proactively approaching existing work processes and creating more effective ways of completing tasks • Increased participation by 50 percent using email, announcements, social media marketing • Invoice and collect fees and expenses totaling over $150,000 for over 25 teams • Automated one process that is now 50 percent more effective by proactively approaching existing work processes and creating more effective ways of completing tasks



FMG

• United States
• Advertising Services
• 200 - 300 Employee

• Marketing Intern

  • Jul 2013 - Aug 2013

  • Led email marketing campaign; 130 percent more effective than industry standard • Collaborated with CEO and sales manager to create a new selling strategy for sales team • Created $40,000 (100 percent above average) in potential leads for new product offering • Led email marketing campaign; 130 percent more effective than industry standard • Collaborated with CEO and sales manager to create a new selling strategy for sales team • Created $40,000 (100 percent above average) in potential leads for new product offering