Experience

LUXE Interiors + Design

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• National Director, Home Furnishings

  • Jan 2016 - Nov 2023

  Greater New York City Area *Hand-selected for this Director role with primary responsibilities focused on sustaining, cultivating and driving new print, digital and event revenue for luxury home furnishings brand serving affluent homeowners, architects, and the interior design community. *Collaborate with marketing and event teams to create innovative programming to help build business across national and local markets. *Drove 13% year over year increase in print revenue in 2017 and exceeded digital goal by… Show more *Hand-selected for this Director role with primary responsibilities focused on sustaining, cultivating and driving new print, digital and event revenue for luxury home furnishings brand serving affluent homeowners, architects, and the interior design community. *Collaborate with marketing and event teams to create innovative programming to help build business across national and local markets. *Drove 13% year over year increase in print revenue in 2017 and exceeded digital goal by 170%. *Recognized as 'SANDOW SUPERSTAR' for 30% year over year growth during fiscal Q3 2017. *Develop relationships with relevant design industry partners to promote additional business for the LUXE brand and its advertising partners. *Work in conjunction with regional publishers and sales teams to create experiential events to amplify advertisers' brand awareness while continuing to build the unique LUXE 'community'. *Work collaboratively and creatively with other SANDOW colleagues on cross-brand sales opportunities. Show less



PLAYBILL

• Book and Periodical Publishing
• 1 - 100 Employee

• Associate Publisher

  • Aug 2014 - Jan 2016

  New York, NY *Lead integrated sales efforts for ICONIC multimillion dollar media brand serving theater goers for 131 years. Areas of expertise include luxury automotive, financial services, spirits, pharmaceuticals and luxury goods. *Served on management committee collaborating on go-to-market strategy, brand building and strategic planning. *Develop industry relationships with other BROADWAY and Classic Arts organizations to create unique experiential marketing opportunities for media… Show more *Lead integrated sales efforts for ICONIC multimillion dollar media brand serving theater goers for 131 years. Areas of expertise include luxury automotive, financial services, spirits, pharmaceuticals and luxury goods. *Served on management committee collaborating on go-to-market strategy, brand building and strategic planning. *Develop industry relationships with other BROADWAY and Classic Arts organizations to create unique experiential marketing opportunities for media partners. *Work with local PLAYBILL sales team on strategy, sales and territory development as well as venue relationships. *Conceive, develop and sell-in multi-platform proposals including print, digital, video, mobile and experiential components. Show less



Fortune Magazine, Time Inc.

• Northeast Executive Director

  • May 2013 - Jul 2014

  New York, NY •Managed and motivated Northeast integrated sales team of five selling 360º programs for FORTUNE,CNNMoney.com, and FORTUNE Live Media with annual sales of approximately $30 million. •Maintained and cultivated relationships with clients and agencies at all levels of management within the general business, financial services, luxury goods, insurance, telecommunications, import automotive, technology, pharmaceutical, spirits and travel categories. •Led Northeast team to 11.75% year over year… Show more •Managed and motivated Northeast integrated sales team of five selling 360º programs for FORTUNE,CNNMoney.com, and FORTUNE Live Media with annual sales of approximately $30 million. •Maintained and cultivated relationships with clients and agencies at all levels of management within the general business, financial services, luxury goods, insurance, telecommunications, import automotive, technology, pharmaceutical, spirits and travel categories. •Led Northeast team to 11.75% year over year increase in Q4 2013, and overall year over year increase of 4%. •Performed all sales responsibilities and stewardship of two New York based sales territories in first five months of 2014 while simultaneously performing Northeast Executive Director responsibilities. •Collaborated and ideated with Integrated Marketing team to produce 360º programs to fit specific client goals and objectives. •Worked intimately with FORTUNE global sales team to maximize sales within domestic and international editions. •Joined forces with other internal Time Inc. brands to create and sell cross-brand programs to drive additional revenue within Time Inc. portfolio. •Oversaw $400k travel, expense, entertainment and merchandising budget. Worked with ad operations and production team on book make up and layout. Show less



Meredith

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Traditional Home, Associate Publisher

  • Oct 2010 - Feb 2013

  New York, NY Performed broad management and sales responsibilities for $20M dollar shelter/lifestyle multi-media brand managing sales team of 10. Category and account development in home design, building and remodeling, luxury goods, financial services, beauty/fashion, automotive, travel and packaged goods. •Led sales team to highest revenue in five years, despite challenging business climate. •Championed and guided sales team through launch of digital brand extension… Show more Performed broad management and sales responsibilities for $20M dollar shelter/lifestyle multi-media brand managing sales team of 10. Category and account development in home design, building and remodeling, luxury goods, financial services, beauty/fashion, automotive, travel and packaged goods. •Led sales team to highest revenue in five years, despite challenging business climate. •Championed and guided sales team through launch of digital brand extension, tradhomemag.com •Served as Corporate Team Lead across Meredith national brands.

• National Advertising Director--Traditional Home

  • Feb 2006 - Sep 2010

  New York NY •Managed national sales team of 10 and day-to-day operations of international shelter/lifestyle magazine. Increased market share by 2.4% from 2009-2010.



Meredith Corporation, Better Homes and Gardens Special Interest Media

• Eastern Advertising Director

  • Nov 2000 - Aug 2005

  New York, NY •Managed five-person New York based sales team for Meredith’s 200 newsstand-based special interest remodeling, decorating, and food titles with annual territory billings of $8M. Grew revenue 24% during tenure.

• Country Home Magazine, Travel Manager

  • Jan 2000 - Oct 2000

  New York, NY •Supervised initiatives of 8 travel rep travel related while maintaining personal 11-state sales territory generating over $ 4M in annual sales.

• Country Home Magazine, Account Executive

  • 1998 - 2000

  New York, NY •Maintained and cultivated account relationships for consumer shelter/lifestyle publication with annual territory billings exceeding $3.5M. •Exceeded 1998-99 revenue goals by 29% and achieved 102% of 1999-2000 revenue objectives.



Scholastic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Home Office Computing, New England Manager

  • May 1997 - Oct 1998

  New York, NY •Managed $2M New York, New England and Midwest sales territory for small business publication with focus on technology and financial services categories.

• Home Office Computing, Midwest Manager

  • Jun 1997 - Feb 1998

  Chicago, IL •Managed $1.2 M Midwest territory for two business/technology publications.

• Early Childhood Today, National Accounts Manager

  • Feb 1996 - May 1997

  New York, NY •Closed 14 new accounts and carried 75% of revenue for education trade publication serving childcare center professionals.



Lebhar-Friedman

• Book and Periodical Publishing
• 1 - 100 Employee

• Discount Store News, National Accounts Manager

  • Jan 1992 - Jan 1996

  New York, NY Managed bi-monthly home fashions section and sales territory for premier business to business retail trade publication. Realized 61% growth in ad pages including 11 first time advertisers and 24% increase in net per page.


ESPN
• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee
• Sales Planner

  • 1986 - 1987