Experience

Stasher

• United States
• Manufacturing
• 1 - 100 Employee

• Social Media Manager

  • Dec 2020 - Present

  Lead Social Manager starting Jan '23 Interim Social Director Aug 21 - Oct 21 + Jul 22 - Dec 22 24.4 million views and 200% follower growth on TikTok in two years Established tiered influencer program applied across organic, paid acquisition, and PR (celeb) partnerships Leads cross-channel marketing content calendar, with a social-first approach Directs quarterly social creative shoots Lead Social Manager starting Jan '23 Interim Social Director Aug 21 - Oct 21 + Jul 22 - Dec 22 24.4 million views and 200% follower growth on TikTok in two years Established tiered influencer program applied across organic, paid acquisition, and PR (celeb) partnerships Leads cross-channel marketing content calendar, with a social-first approach Directs quarterly social creative shoots



Freelance

• BP Social

  • May 2020 - Present

  Social Media Specialist Services: - Social Media Auditing - Social Media Strategy - Content Recommendations - Social Media Community Management and Engagement Strategy Social Media Specialist Services: - Social Media Auditing - Social Media Strategy - Content Recommendations - Social Media Community Management and Engagement Strategy



Workstorm

• United States
• Software Development
• 1 - 100 Employee

• Social Media Specialist

  • Jun 2020 - Dec 2020

  Workstorm combines a full video conference platform with the critical collaboration tools you need in a unified, secure solution for your business. My role at Workstorm is to help guide and establish a social presence through brand awareness, engagement, and community building. Social audit, listening, and monitoring Social strategy for social channels and community Establishing baseline metrics and analytic reviews Gathering industry and competitor sentiment to mold content and engagement strategy for Workstorm social accounts and employee thought leadership Show less



Who Gives A Crap

• Australia
• Retail
• 100 - 200 Employee

• Global Community Specialist

  • Jul 2020 - Nov 2020

  Bringing the Who Gives A Crap community to life through customer support, delightful community experience, building authentic relationships with our customers, and driving online engagement and creative problem solving with a focus on consumer education.

• Social Media and Community Manager

  • Jul 2018 - Jul 2020

  Accomplishments:Introduced UGC (user generated content) into the social strategy, which has been a strong support to our social feeds and overall brand trustGrowth on Instagram from 5 to 6 figure followingGrowth on Twitter from 4 to 5 figure followingY2D growth:IG: 171K followers (248% growth)TW: 14.6K followers (111% growth)FB: 220K (56% growth)Social customer sentiment research was a driving force behind the decision for the company to move towards 100% plastic free, beyond just the toilet paper product (ie plastic tape to paper, elimination of plastic shipping straps on multi-orders and replacement of plastic retail six packs to paper)Led our first social-focused campaign (Plastic Free July 2019)acquired 22% more followers than campaign goalacquired 164% more revenue than campaign goalDuring my first month, I pitched WGAC to a panel of judges and audience to be part of WeWork's new WeMRKTs and was featured in The New Yorker (article below)Social event rep on behalf of WGAC at Waste Watch LA with Bonnie WrightRole Focuses: Social and brand strategyContent creation and coordinationMetrics, OKRs, analyticsCommunity management Social channel managementTeam Collab:Cross collaboration with Growth, Digital Product, Customer Experience, Production & Logistics functions Close collaboration on campaigns and impact initiatives and contentExperience working with a global team that spans several time zones (Manila, Hong Kong, Melbourne, New York + London) Show less



HolidayPirates Group

• Germany
• Online Media
• 100 - 200 Employee

• Social Media Manager-- Remote

  • Dec 2016 - Jul 2018

  Creating and maintaining content on social that represents and adheres to the brand voice of the company while finding creative ways to grow the TravelPirates social community through both organic and paid social strategies. -A strong focus on community engagement that is consistent with the cheeky, punny tone of voice of TravelPirates -Managing Facebook, Twitter, Pinterest, Instagram, and Facebook Groups -Working with a global team, in different time zones -Working closely with social & creative teams from Berlin HQ to brainstorm and create new video/photo content -Brand Ambassador through Twitter travel chats, Girls Love Travel FB group partnership, and LA Travel Show 2018 Key responsibilities in managing the Twitter and Instagram pages. -Original content -Engage & grow new/existing audience (follower acquisition) -Paid Promotion -A/B tests by use of analytics Show less



Girls LOVE Travel, Inc

• United States
• Travel Arrangements
• 1 - 100 Employee

• Freelance Volunteer Community Manager

  • May 2016 - Feb 2017

  -International Facebook group community management and moderation from ~30K to 132K female travelers -Community engagement posts designed to spark conversation around advice, support, and connection -Intermediate graphic design for ads, media, announcements, website -Social strategies for cross-platform utilization including, diversifying the GLT Instagram feed, introducing -Instagram story takeovers from members, and Instagram travel series, where we'd share ~4 photos that highlighted an amazing travel experience, which we'd then cross-reference in the group to have a discussion about the destination in question for more tips and tricks -Content creation for website, social channels, and community guidelines -Event management: partnership coordination, global in-person meet-ups & group trips (Seattle, San Francisco, Rome, Munich, L.A.) Show less



CBT

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Social Media Coordinator

  • Nov 2015 - Nov 2016

  Responsible for creating social media campaigns and initiatives, which support brand marketing objectives to drive sales, engage customers, and establish strong online relationships as a business solutions partner. The position works closely with sales (including pre-sales) and marketing team members to identify content needs and create content, as well as brainstorm lead generation ideas. Other responsibilities included: -Coordination and writing press releases for new hires and events -Brand ambassador for events, such as: Annual Charity Golf Classic, Seattle Seafair, International Society for Technology and Education and HPE Discover -Coordinating giveaways, booth set up, and partner events (such as monthly Happy Hours and Holiday gatherings) Show less



Corel Corporation

• Canada
• Software Development
• 500 - 600 Employee

• Social Media Marketing Intern

  • Sep 2013 - Jun 2015

  Responsible for social coordination, giveaways and contests (online and offline), blog coordination and writing (Blog: Top Tech Toys for Back to School), establishing brand tone of voice, basic content and graphic creation, managing and implementing Pinterest and Instagram. Responsible for social coordination, giveaways and contests (online and offline), blog coordination and writing (Blog: Top Tech Toys for Back to School), establishing brand tone of voice, basic content and graphic creation, managing and implementing Pinterest and Instagram.