Blaire Clause
Program Management Lead, Sr. Manager of Digital Marketing at The Next Practice- Claim this Profile
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Bio
Aaron Strout
Blaire is one of those people that is true joy to work with -- both personally and professionally. She is hard-working, thoughtful, energetic and just generally pleasant to be around. Here is a little more about her background along with additional reasons she was a great addition to our team: - Blaire joined W2O (now Real Chemistry) early in her career and I watched her grow quickly in her roles, expertise and leadership. - She was able to work with autonomy in our fast-paced agency, leaned into every challenge with agility, and was proactive in driving her career path. - Blaire made an impact right away internally by identifying needs of the business and always went above and beyond in her deliverables to the B2C and B2B clients she worked with -- this led to her exposure early on in working closely with me and the majority of the executive leadership team on various communications, thought leadership, and marketing projects throughout her 6 years at W2O. - I always knew I could trust her and depend on her to provide value AND do so with a positive attitude. (regardless of the amount that was put on her plate.) - In many ways, she was like the "glue" for W2O marketing efforts, focused on maintaining strategic alignment cross-functionally while also identifying gaps, and driving projects forward. -She managed various internal comms/marketing initiatives and helped build the foundation or "launched" several of our programs that have thrived and continue to expand today. (Including websites, video series, newsletters, podcasts, strategic re-brands, PR/brand awareness initiatives, etc.)
Woody Harrison
I had the pleasure of working with Blaire during several events she managed for W2O. My company at the time provided several kinds of video production including live events, streamed events, interviews and on site event filming. It was A LOT! And Blaire was always our go to. Everything was planned out so very well and ran so smoothly. She worked her tail off to make sure we were taken care of and she smiled through even the most stressful situations. Blaire is motivated and has an energy that you want on your team.
Aaron Strout
Blaire is one of those people that is true joy to work with -- both personally and professionally. She is hard-working, thoughtful, energetic and just generally pleasant to be around. Here is a little more about her background along with additional reasons she was a great addition to our team: - Blaire joined W2O (now Real Chemistry) early in her career and I watched her grow quickly in her roles, expertise and leadership. - She was able to work with autonomy in our fast-paced agency, leaned into every challenge with agility, and was proactive in driving her career path. - Blaire made an impact right away internally by identifying needs of the business and always went above and beyond in her deliverables to the B2C and B2B clients she worked with -- this led to her exposure early on in working closely with me and the majority of the executive leadership team on various communications, thought leadership, and marketing projects throughout her 6 years at W2O. - I always knew I could trust her and depend on her to provide value AND do so with a positive attitude. (regardless of the amount that was put on her plate.) - In many ways, she was like the "glue" for W2O marketing efforts, focused on maintaining strategic alignment cross-functionally while also identifying gaps, and driving projects forward. -She managed various internal comms/marketing initiatives and helped build the foundation or "launched" several of our programs that have thrived and continue to expand today. (Including websites, video series, newsletters, podcasts, strategic re-brands, PR/brand awareness initiatives, etc.)
Woody Harrison
I had the pleasure of working with Blaire during several events she managed for W2O. My company at the time provided several kinds of video production including live events, streamed events, interviews and on site event filming. It was A LOT! And Blaire was always our go to. Everything was planned out so very well and ran so smoothly. She worked her tail off to make sure we were taken care of and she smiled through even the most stressful situations. Blaire is motivated and has an energy that you want on your team.
Aaron Strout
Blaire is one of those people that is true joy to work with -- both personally and professionally. She is hard-working, thoughtful, energetic and just generally pleasant to be around. Here is a little more about her background along with additional reasons she was a great addition to our team: - Blaire joined W2O (now Real Chemistry) early in her career and I watched her grow quickly in her roles, expertise and leadership. - She was able to work with autonomy in our fast-paced agency, leaned into every challenge with agility, and was proactive in driving her career path. - Blaire made an impact right away internally by identifying needs of the business and always went above and beyond in her deliverables to the B2C and B2B clients she worked with -- this led to her exposure early on in working closely with me and the majority of the executive leadership team on various communications, thought leadership, and marketing projects throughout her 6 years at W2O. - I always knew I could trust her and depend on her to provide value AND do so with a positive attitude. (regardless of the amount that was put on her plate.) - In many ways, she was like the "glue" for W2O marketing efforts, focused on maintaining strategic alignment cross-functionally while also identifying gaps, and driving projects forward. -She managed various internal comms/marketing initiatives and helped build the foundation or "launched" several of our programs that have thrived and continue to expand today. (Including websites, video series, newsletters, podcasts, strategic re-brands, PR/brand awareness initiatives, etc.)
Woody Harrison
I had the pleasure of working with Blaire during several events she managed for W2O. My company at the time provided several kinds of video production including live events, streamed events, interviews and on site event filming. It was A LOT! And Blaire was always our go to. Everything was planned out so very well and ran so smoothly. She worked her tail off to make sure we were taken care of and she smiled through even the most stressful situations. Blaire is motivated and has an energy that you want on your team.
Aaron Strout
Blaire is one of those people that is true joy to work with -- both personally and professionally. She is hard-working, thoughtful, energetic and just generally pleasant to be around. Here is a little more about her background along with additional reasons she was a great addition to our team: - Blaire joined W2O (now Real Chemistry) early in her career and I watched her grow quickly in her roles, expertise and leadership. - She was able to work with autonomy in our fast-paced agency, leaned into every challenge with agility, and was proactive in driving her career path. - Blaire made an impact right away internally by identifying needs of the business and always went above and beyond in her deliverables to the B2C and B2B clients she worked with -- this led to her exposure early on in working closely with me and the majority of the executive leadership team on various communications, thought leadership, and marketing projects throughout her 6 years at W2O. - I always knew I could trust her and depend on her to provide value AND do so with a positive attitude. (regardless of the amount that was put on her plate.) - In many ways, she was like the "glue" for W2O marketing efforts, focused on maintaining strategic alignment cross-functionally while also identifying gaps, and driving projects forward. -She managed various internal comms/marketing initiatives and helped build the foundation or "launched" several of our programs that have thrived and continue to expand today. (Including websites, video series, newsletters, podcasts, strategic re-brands, PR/brand awareness initiatives, etc.)
Woody Harrison
I had the pleasure of working with Blaire during several events she managed for W2O. My company at the time provided several kinds of video production including live events, streamed events, interviews and on site event filming. It was A LOT! And Blaire was always our go to. Everything was planned out so very well and ran so smoothly. She worked her tail off to make sure we were taken care of and she smiled through even the most stressful situations. Blaire is motivated and has an energy that you want on your team.
Credentials
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Aerobics and Fitness Association of America
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CPR
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Turbokick
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Experience
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The Next Practice
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United States
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Marketing Services
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1 - 100 Employee
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Program Management Lead, Sr. Manager of Digital Marketing
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Oct 2021 - Present
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Content & Brand Strategist | Digital Marketing Consultant
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Jun 2021 - Present
Large and small clients span B2B Healthcare, B2C Healthcare, Health & Wellness, Technology, & CPG Large and small clients span B2B Healthcare, B2C Healthcare, Health & Wellness, Technology, & CPG
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Camp Gladiator
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Wellness and Fitness Services
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700 & Above Employee
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Marketing Manager
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Dec 2018 - May 2021
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Real Chemistry
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United States
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Advertising Services
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700 & Above Employee
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Producer | What2Know Podcast (now the Real Chemistry Podcast)
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Feb 2017 - Apr 2021
Managed logistics for the launch of the show and supported the cross-channel promotion, led the audio editing for each weekly episode and provided voice over for intro/outro.Guests include: Katie CouricTyler Florence, Celebrity ChefAdam Klein, Winner of TV Show Survivor Brian Monahan, Head of Vertical Strategy, PinterestAlex Aiono - MusicianChef Aaron Sanchez, Celebrity Chef, Master ChefRowan Chapman, Head of Johnson & Johnson InnovationFred Burton, Chief Security Officer of Stratfor & AuthorJessica Mega, Chief Medical Officer, Verily (Google's Life Sciences brand)Hugh Forrest - Chief Programming Officer, SXSW Chuck Leavell, Keyboardist for Rolling Stones, Co-Founder of Mother Nation Network Pete Blackshaw - Head of Digital Innovation, NestleRay Kerins, Head of Communications, Bayer Suhail Khan, Director of Ext. Affairs, MicrosoftRowan Chapman, Head of Innovation at Johnson & JohnsonChris Noessel, Global Practice Lead, IBMKomal Ahmad, CEO of CopiaDawoon Kang, COO & Co-founder of Coffee Meets Bagel Janica Alvarez, CEO & Co-Founder - Naya Health Show less
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Senior Marketing Manager
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Apr 2017 - Dec 2018
I've had the opportunity to support nearly every aspect of marketing and communications for W2O as my role has evolved there. I've built processes to streamline activities, created and launched new content channels (e-newsletter, podcasts, reports) and implemented strategic tools to leverage as benchmarks for success (editorial/planning calendars and monthly scorecards).As a Senior Account Manager, I build brand awareness, drive lead generation and enhance overall marketing activities for W2O. • Launched and project managed revamped corporate website; collaborated with developers, designers and executive leadership team. New website decreased bounce rate average by 60%, time on landing pages increased an average of 50% and page per session increased by 10%. • Developed, created and executed the first monthly corporate newsletter which is now distributed to 5,500+ contacts and currently receives click-thru rates that outperform the industry average.• Created and launched the weekly corporate podcast, What2Know, in 2017. The subscriber base has increased over 125% in the last year. Produce and edit weekly episodes which feature industry leaders. See more info about the show here: w2ogroup.com/what2know • Support in planning and execution of four W2O events held during week of SXSW. (2013, 2014, 2015, 2016, 2017, 2018)• Develop, mentor, and coach team members.• Spearheaded the corporate rebrand initiative for W2O which included internal and external messaging and deliverables across print and online media. Show less
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Marketing Manager
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Apr 2015 - Mar 2017
• Key point-of-contact for press interviews and new business inquiries for W2O.• Contributed to planning and execution of W2O's 4 events during week of SXSW.• Assisted internal product marketing team in defining and refining go-to market strategy, sales material, collateral and training. • Identified gaps in current process for award submissions which resulted in the agency winning 30% more than previous year (over 110 won so far in 2018).
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Senior Marketing Associate
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Sep 2013 - Mar 2015
Technology Client Services:• Delivered successful social media strategy and execution, content creation, influencer outreach and account management for INRIX. Supported internal marketing strategy through internal projects and external brand amplification.• Grew W2O company social handle audience 25% in one year by identifying brand amplification opportunities, market trends, and emerging online conversations.• Drafted press releases, monthly blog posts and social media campaigns.• Discovered brand amplification opportunities by extracting data from W2O Group's proprietary analytics software to identify market trends and emerging conversations online • Spearheaded the awards submissions process through research, packing of materials, and project management• Led on-going development and maintenance of owned properties, through integration of brand consistency and user insights/behavior• Contributed to planning and execution of the W2O Group's 4 annual SXSW events.• Assisted in social media strategy across all channels, leveraging a converged media scorecard Show less
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Account Coordinator
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Jan 2013 - Aug 2013
Supported internal marketing team through external communications execution and assistance in internal projects. • Participated in on-going development and maintenance of W2O's blog and website.• Supported planning and execution of W2O's events during SXSW.Spearheaded University Relations outreach and supported company-wide Internship Program• Assisted in development of strategic partnerships with regional universities through outreach and research• Supported the development of the Ambassador Program Provided support to W2O's corporate and strategy team through company-wide culture and values initiative• Succeeded in establishing alignment of company fundamentals and culture by co-creating internal values • Co-led communication and creation of employee training tool Show less
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University of Texas at Austin
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Oil and Gas
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1 - 100 Employee
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Group Fitness Instructor
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Apr 2009 - Oct 2019
Group Fitness Instructor: 2009 - Present Nike Training Club Trainer & Ambassador: 2009 - 2015 • Certifications held in AFAA, Turbokick, Mad Dogg Spinning, CPR, QiForze, QiDance, F-45 • Design and lead classes for up to 35 participants across various genres • Presented 2 workshops at Texfit 2013 • Presented at 3 staff development meetings. • Mentored 8 new instructors and trained them on best practices of teaching and growing classes. • Led Nike Training Club summer series which was open to the Austin community, included nearly 100 participants, and took place on the roof patio at Whole Foods. • Enforce safety to participants • Accountable for keeping certifications updated Show less
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Young Women's Alliance
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United States
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Non-profit Organizations
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Co-Vice President of Marketing
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Jun 2014 - Jun 2015
The Young Women's Alliance empowers women through professional and personal development events while also providing a network of leaders in the Austin community. Members of the Young Women's Alliance participate in community service and mentoring events. • Awarded "Rising Star" in 2014 - voted on by membership. • Provided content strategy and Wordpress support for launch of new website • Created new blog series and created tracking scorecard. • Led monthly committee meetings and contributed to monthly Board of Directors meetings. Social Media Chair, Austin Under 40 Awards Committee (October 2013 – May 2014) • Created social media campaigns promoting the event which contributed to ticket sales and live tweeted. • Helped plan the premiere event logistics and promotion. Show less
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24 Hour Fitness
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Group Fitness Instructor
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Nov 2012 - Apr 2013
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Correspondence Assistant
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Jan 2012 - Jan 2013
Staff Assistant: Jan-April Correspondence Assistant: April- December • Eliminated a 3 month back load of communication requests to a 5 day turn around. • Drafted event, welcome, congratulatory, and VIP letters. • Handled travel and special projects for Chief of Staff. • Trained and oriented incoming staff members. • Coordinated and led constituent meetings. • Streamlined constituent requests. • Spearheaded all mentions and articles of interest to the press office. • Recruited, trained, and managed interns. • Provided overall support and maintenance of office materials and operations Show less
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Program Support Specialist
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Apr 2011 - Jan 2012
Provided overall support in the business office for the Texas Regional Collaboratives Program. This program focuses on professional development for math and science teachers throughout 20 regions of Texas. • Organized and prepared materials for professional development events. • Coordinated travel arrangements for each employee and processed the reimbursements. • Inserted pertinent information in programs such as File Maker Pro, Excel, Vovici, *DEFINE, and DataBase. • Contributed ideas for events through creative presentations and staff meetings. Show less
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Research Assistant
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Sep 2008 - Jan 2010
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Research Assistant
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Sep 2007 - May 2008
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Education
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2007 - 2011
The University of Texas at Austin
Bachelor of Science, Psychology with Minor in Business Foundations -
Klein Collins High School
Community
