Experience

Visionary Advantages | Brand Lab

• United States
• Marketing Services
• 1 - 100 Employee

• Founder & CEO

  • Jan 2020 - Present

  Featured in Forbes & Yahoo! News & Finance, and ESPN Radio. Visionary Advantages was established to focus on helping businesses that need a marketing expert (and entrepreneurs!) get their businesses off the ground through marketing and branding initiatives. By having us on your side, you will see an increase in brand awareness and perceived value among your ideal target audience through strategic marketing initiatives. Prior to starting my agency, my career has been focused on operating entrepreneurial ventures, managing marketing and PR efforts across major contemporary fashion brands, and writing. I am excited to share my experiences and knowledge to help you curate and build your business! Send me a message today so we can start working towards accomplishing your business goals! https://visionaryadvantages.com Show less



Contractor

• Sweden
• Construction
• 1 - 100 Employee

• Marketing Consultant

  • Jan 2020 - May 2020

  • Developed creative visual ideation and copywriting strategies to increase online traffic to women’s contemporary fashion footwear brand, Bernardo 1946, by 10%.• Managed digital marketing strategies seasonally to meet marketing objectives and increase target audience reach along with conversion rates.• Created and managed elevated brand messaging across omni-channels such as PR, website, social media, email marketing, and brand packaging.

• Fashion Writer

  • Mar 2011 - Jan 2020

  • Invited to attend New York Fashion Week shows and retailer events for exceptional multi-media event coverage for ChicGalleria.com and autonomous fashion blog, BlaireBrownNYC.com.• Researches and develops SEO-driven brand buying guides (100+ in quantity) with expert designer brand knowledge for Lyst.com. • Published on Domino.com, Chic Galleria, and Lyst.



Caleres, Inc.

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Associate Marketing Manager, Contemporary Fashion

  • Jan 2019 - Jun 2019

  • Strategic rebrand execution: realigned demographics, content styling, and press strategies to elevate brand image and increase sales.• Tradeshow & special event planning (including vendor management) to drive sales and increase product knowledge for buyers and the press. • Managed traffic of marketing projects across all contemporary fashion brands.

• Marketing Specialist, Contemporary Fashion

  • May 2016 - Jan 2019

  • Raised over $500K donations annually across brand portfolio for QVC's 'FFANY Shoes on Sale' fundraiser to benefit breast cancer research.• Managed in-house PR for 4 brands and partnered with celebrity placement and editorial PR agencies.• Social media planning and email planning creative implementation.



Kick Up Your Heels, LLC.

• Co-Founder

  • Aug 2017 - Mar 2019

  • Co-founded an Amazon FBA business selling party supplies. • Worked with factories in China to develop, manufacture, and coordinate freight-forwarding for distribution at Amazon's warehouses across the United States. • Strategically marketed products through social media platforms, Facebook and Instagram. • Products sold out on Amazon Prime within 4 months. • Co-founded an Amazon FBA business selling party supplies. • Worked with factories in China to develop, manufacture, and coordinate freight-forwarding for distribution at Amazon's warehouses across the United States. • Strategically marketed products through social media platforms, Facebook and Instagram. • Products sold out on Amazon Prime within 4 months.



Marie Claire

• Book and Periodical Publishing
• 300 - 400 Employee

• Fashion Department Intern

  • Jan 2015 - Jun 2015

  • Assisted fashion market editor on daily task problem solving to achieve goals, including fashion week scheduling and photo shoots. • Organized fashion closet and maintained inventory as a liaison between PR agencies to improve brand partnerships and trust. • Assisted fashion market editor on daily task problem solving to achieve goals, including fashion week scheduling and photo shoots. • Organized fashion closet and maintained inventory as a liaison between PR agencies to improve brand partnerships and trust.



Domino Media Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Editorial Intern

  • Aug 2014 - Dec 2014

  •Pitched fresh ideas and contributed at team meetings to create new story content to distribute on digital platforms. •Managed social media platforms for brand based on trend analysis and translated them into effective strategies to increase readership. •Pitched fresh ideas and contributed at team meetings to create new story content to distribute on digital platforms. •Managed social media platforms for brand based on trend analysis and translated them into effective strategies to increase readership.



Fashion Flamingo

• India
• Textile Manufacturing

• Founder/Designer

  • Dec 2005 - Dec 2013

  • Designed collections of woven handbags • Sourced fabrics, trims, embellishments, and closures • Created patterns, hand-constructed samples and produced final products • Marketed handbags on Etsy website, social media networks(Twitter and Facebook), and to boutiques • Featured on Mary-Kate and Ashley Olsen's website, 2007 • Featured on Next In Fashion blog, 2010 • Designed collections of woven handbags • Sourced fabrics, trims, embellishments, and closures • Created patterns, hand-constructed samples and produced final products • Marketed handbags on Etsy website, social media networks(Twitter and Facebook), and to boutiques • Featured on Mary-Kate and Ashley Olsen's website, 2007 • Featured on Next In Fashion blog, 2010



Collection XIIX, Ltd.

• United States
• Wholesale
• 1 - 100 Employee

• Administrative Design Assistant

  • May 2011 - Jan 2012

  •Forecasted fashion trend concepts based on retailer partnership and strategy. •Assisted designers in building creative concepts for fashion accessories. •Corresponded with manufacturers in China and India on product development and quality. •Executed quality assurance at all stages of product development. •Forecasted fashion trend concepts based on retailer partnership and strategy. •Assisted designers in building creative concepts for fashion accessories. •Corresponded with manufacturers in China and India on product development and quality. •Executed quality assurance at all stages of product development.