Experience

Equestrian Living

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Sales Account Director

  • Apr 2019 - Present

  Equestrian Living Magazine is widely considered to be one of the worlds most beautiful Equestrian-lifestyle magazines encompassing the best of modern fashion, style and decor. We reach the most discerning and elevated demographic of those who live and love the timeless traditions of the majestic horse through: print, web, digital & social media. Equestrian Living Magazine is widely considered to be one of the worlds most beautiful Equestrian-lifestyle magazines encompassing the best of modern fashion, style and decor. We reach the most discerning and elevated demographic of those who live and love the timeless traditions of the majestic horse through: print, web, digital & social media.


Scholastic Sponsorships
• Founder & CEO

  • Jan 2015 - Apr 2017


Electric Factory

• United States
• Musicians
• 1 - 100 Employee

• Vice President, Partnerships & Sponsorships

  • Mar 2014 - Nov 2014

  Electric Factory, one of the nation's leading indoor music venues, tops the charts in Philadelphia as the city's most celebrated location for live music. For over 40 years Electric Factory has been a fan favorite for an array of musical tastes as it hosts the top names in entertainment from all musical genres. http://www.electricfactory.info Electric Factory, one of the nation's leading indoor music venues, tops the charts in Philadelphia as the city's most celebrated location for live music. For over 40 years Electric Factory has been a fan favorite for an array of musical tastes as it hosts the top names in entertainment from all musical genres. http://www.electricfactory.info



Baron Strategic Consulting

• Founder and CEO

  • Jan 2013 - Dec 2013

  An entrepreneurial endeavor with several projects: • Identify and advise businesses on the acquisition and design of office furnishings as a result of reconfiguration needs, or a move (expansion or downsize). Specify, coordinate, and oversee communications, budget projections, and proposals through to installation • Advise, create & identify sponsorship opportunities in radio and tv to build, leverage and expand brand awareness and direct response for companies, universities and institutions • Creation, branding and sales of a specialty spirit



CFI- Corporate Facilities Inc.- A Knoll dealer

• Sales & Corporate Business Development

  • 2012 - 2013

  The exclusive Knoll dealer. One of the largest and fastest growing privately owned corporate office furniture dealers with over 200 manufacturers (including sister company Boomerang, specializing in pre-owned furnishings). Full service dealer handling Product specifications, CAD design and delivery & installation. • Hired as first ever “outsider” to industry to introduce my business relationships in the C- suite to CFI • Identify and cultivate relationships among key decision makers: real-estate brokers, architects, designers, facility directors to increase flow of business and top of mind awareness of key constituencies to CFI • Lead team consisting of account manager, CAD designer and project manager for each job to insure all deadlines, design, client budgets, p roduct selections (furniture and fabrics), product and space revisions, product shipments and delivery and installations go as planned and intended • Responsible for gaining proficiency in industry software program (TeamDesign)

• Founder and CEO

  • 2011 - 2012

  Integrated marketing consultancy focusing on sales and strategy serving not-for-profit and for profit companies • Identify and create client sponsorship opportunities to be placed in media or stand alone events to leverage branding and marketing objectives, while also educating and growing corporate customer base • Serve as relationship consultant for companies and institutions seeking to raise capital • Counsel clients on strategic sales and marketing for products and services • Identify and introduce strategic partnerships to leverage branding, awareness, mission exposure and human capital • Idea Instigator



KYW Newsradio

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Special Projects Manager

  • 2002 - 2010

  KYW NEWSRADIO is part of CBS Radio, a division of CBS Corp. and one of the largest network-owned station groups in the country. Responsibilities: • Marketing and sales representative responsible for growing a new profit center focused on “non-traditional” ideas and “non-traditional” clients for an All-News station • Active self-starter and lead generator that resulted in 100% new business not only to the station, but to the radio industry as a whole • Managed and grew the advertising and sponsorship sales for Regional Affairs Council, the longest airing public affairs program in the region (since 1974) to annual revenue totaling $280,000 • Identified and created sponsorship opportunities for non-traditional advertising clients based on customized needs, news trends and developing stories including: o Political election coverage - senate/gubernatorial/presidential; o Failing health of Pope - election and elevation of new Pope), o National holidays - Flag Day, Black History Month, Valentines Day, Heart Health o Special events/conventions - Tall Ships arriving at Pier, Mid Atlantic Venture Capital Conference, Philadelphia Flower Show, Philadelphia Speaker Series, Business Breakfasts, o Openings of major city projects - Kimmel Center, National Constitution Center o Miscellaneous - “Corporate Leaders for the Arts” Accomplishments and Recognition: • Responsible for generating up to $1.5 million dollars in new, non- traditional, direct business • Held #1 and # 2 positions for highest revenue generator of on-line advertising sales (includes web banners, streaming commercials and customized micro-sites) • Recipient of (8) Sales Person of the Month Awards • Broke record for most Storm Center Partnerships sold in a single season in the history of the station resulting in 3 month revenue of $290,000 (for that partnership alone). • Recognition for highest meeting and business closure rate from cold calls among CBS stations in Philadelphia



Baron Class Action Media & Communications

• President

  • 2001 - 2002

  Global media placement and administration for Class Action litigations; Liaison for corporate, venture and entrepreneurial communities in all stages of growth • Provided administration, translation, mailing, printing and worldwide media placement for Class Action cases • Provided network service to corporate and entrepreneurial community in the form of introductions to capitalization, identification and introduction of senior level executives for placement into startup ventures Global media placement and administration for Class Action litigations; Liaison for corporate, venture and entrepreneurial communities in all stages of growth • Provided administration, translation, mailing, printing and worldwide media placement for Class Action cases • Provided network service to corporate and entrepreneurial community in the form of introductions to capitalization, identification and introduction of senior level executives for placement into startup ventures



Packard Press Financial Printing

• Director Marketing and Business Development

  • 1996 - 2001

  Financial and commercial printing company focused primarily on SEC related documents Responsibilities: • Development of all marketing and advertising content and materials • Identification and/or creation of events/opportunities to gain market share and awareness among professional service firms and entrepreneurs • Identify new and strengthen existing relationships with top tier clients and referral sources in both Philadelphia and New York • Development of relationships in venture capital, corporate law, investment banking, and entrepreneurial communities • Developed and customized customer lists for targeted mailings and events • Identified and sponsored strategic business events by introducing theory of “Trade in Kind” Accomplishments and Recognition: • Hosted Al Berkeley, President of NASDAQ as guest speaker to 250 invited guests at Rittenhouse Hotel to speak on the state of the market • As youngest employee, brought in highest grossing deal, for global class action case- The Austrian Banks Holocaust Litigation – responsible for worldwide media placement, coordination of lawyers and Austrian Chancellors office for wording of global class notice to survivors and heirs, document translation into 17 foreign languages, printing, administration, and storage of first hand historical documentation