Group Digital Marketing Manager

• Oct 2023 - Present

Digital & Website Manager

• Oct 2021 - Oct 2023

- Focused on developing and implementing data driven UX and functionality improvements to the external HD website - My team were responsible for planning, coordinating and ensuring the secure deployment of a replatformed Drupal 9 based site in December 2022 - Managed digital sub team and oversaw all digital marketing work requests ensuring turnaround times were in line with SLAs - Explored & recommended new and improved ways to enhance UX across all client facing digital marketing channels - Managed the external Hill Dickinson website & all firm-wide stakeholder relationships and development/change requests - Implemented and drove SEO strategy - Lead on ecommunication deliverables including analysis/reporting, split testing and iterative improvements to regular sends - Supported the development and deployment of digital advertising across business groups Show less

B2B Marketing Executive

• Jun 2021 - Oct 2021

- Senior position within the wider marketing team, responsible for liasing with stakeholders - Created and managed digital adverts including LinkedIn & Google AdWords - Implemented social media strategy across all platforms - Managed website redesign alongside agency support - Increased leads through all digital channels - Supported sales through the implementation of automated nurture campaigns and CRM management (HubSpot) - Introduced link building to drive improved SEO performance - Supervised creation of images and videos for the brand on social media as well wider content and copy - Delivered email marketing campaigns and external newsletters, being responsible for approving copy and design - Created innovative and highly targeted offline campaigns with individualised landing pages resulting in maximum ROI for the bussiness - Monitored campaign success, responded to immediate requirements for change and made recommendations on how to improve future campaigns - Arranged and managed virtual and physical events both in house and as part of wider conferences and tradeshows - Developed industry relationships to create new opportunities for marketing, advertising, and engaging with potential customers - Managed sponsorship opportunities - Created entries for relevant awards (shortlisted for CNAs 2021) - Supported wider team with their activities and ad hoc design work - Worked alongside the Sales team to support account-based marketing activities and other sales initiatives - Edited and delivered internal communications Show less

Marketing & Communications Executive

• Aug 2020 - May 2021

English Second Language Teacher

• Mar 2018 - Jul 2020

Marketing Administration Manager

• Jan 2016 - Feb 2018

eCommerce Marketing Executive

• Mar 2015 - Nov 2015

Subscriptions Marketing Executive

• Mar 2014 - Mar 2015