Blaine Shepherd

Director of Corporate Sponsorships at Classical KING FM 98.1
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Contact Information
Location
Seattle, Washington, United States, US

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5.0

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Bruce Lee

During my career, I’ve dealt with zillions of media salespeople, and can count Blaine Shepherd as among a handful who are truly gifted at the trade. She makes it looks easy, with infectious enthusiasm and humor mixed with expertise and a genuine belief in the effectiveness of her products. She truly cares about her clients’ success and understands fundamentally the benefits of reciprocity.

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Experience

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Director of Corporate Sponsorships
      • Sep 2016 - Present

      Working with local and national companies who are interested in supporting Classical KING FM 98.1 through underwriting the programming which highlights the arts and culture of the Pacific Northwest through classical music. Helping companies understand how they can attach their brand to this unique format to enhance their philanthropic goals of support around the arts in the Seattle area. Working with local and national companies who are interested in supporting Classical KING FM 98.1 through underwriting the programming which highlights the arts and culture of the Pacific Northwest through classical music. Helping companies understand how they can attach their brand to this unique format to enhance their philanthropic goals of support around the arts in the Seattle area.

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • General Manager
      • Oct 2010 - Jun 2016

      Working with prospects and clients in a 5 state region that are the right fit to tell their story to the passengers in any of our 250+ airports across the country. Recommending where and how advertisers should best spend their dollars and where in the airports is the best placement to reach passengers either arriving to, waiting in or departing from airports. Working with the Seattle airport directly in building out new inventory and being the liason for the Clear Channel Airport division. Managing sellers across the country that have potential advertisers for the Seattle airport and helping them with pricing, placement and strategy. Managing budgets, updating pending reports and projecting activity locally and from national sellers for corporate information. Show less

    • Advertising Services
    • 1 - 100 Employee
    • Director of Sales
      • Aug 2008 - Aug 2010

      Oversaw the sales departments of 4-5 radio stations. Responsible for getting up to date information from the General Sales Managers on sales expectations for the week, month and year for accurate reporting. Reponsible for conveying all relevant information to GSM's in weekly sales meetings. Worked closely with the Market Manager.Was visible to all account executives and managers to help with strategies for new and current business. Helped build campaigns and supported programs involving consensus from programming. Recognized and rewarded success. Show less

    • Local Sales Manager
      • Aug 2006 - Aug 2008

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • General Sales Manager
      • Jan 2001 - Jun 2006
    • Sales Manager
      • 1991 - 2000

Education

  • Washington State University
    Bachelor of Arts (BA), Communications / Advertising
    1979 - 1983

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