Björn Sarnold

Certified Coach / Owner at LayerMind AB
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Contact Information
us****@****om
(386) 825-5501
Location
Stockholm, Stockholm County, Sweden, SE
Languages
  • English -
  • Swedish -

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Credentials

  • Professional Certified Coach (PCC)
    International Coaching Federation
    Oct, 2023
    - Nov, 2024
  • Associate Certified Coach (ACC)
    International Coaching Federation
    Feb, 2021
    - Nov, 2024
  • ICF Member Badge
    International Coaching Federation
    Sep, 2022
    - Nov, 2024

Experience

    • Sweden
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Certified Coach / Owner
      • Jan 2021 - Present

      Coaching small business owners, leaders, and private individuals. Coaching small business owners, leaders, and private individuals.

  • Magine Sweden AB
    • Stockholm, Sweden
    • Managing Director at Plejmo (OTT TVOD)
      • Feb 2018 - Oct 2019

      Mission Clean up the case and make the business investment-ready. Maintain customer activity. Cost less. Actions Downscaling the team, cut costs, consolidate marketing, raise margins, renegotiate agreements, gentle sunset of the consumer service. The end of an era The independent and pan-Nordic movie services Plejmo closed down in July 2019 due to overwhelming competition from bigger international services. Thanks to a partnership developed together with Blockbuster (TDC A/S), all 300k active Plejmo users got "an offer too good to refuse." A big thank you to the small and loyal Plejmo-team that fought by my side till the end. Also, a big thank you to the Magine board for trusting in the team, me and for letting us do our thing. Show less

    • Sweden
    • Internet Publishing
    • 1 - 100 Employee
    • Chief Business Development - Video-on-deman / Consumer
      • Feb 2017 - Feb 2018

      Mission- Find and create partnerships with hardware manufacturers, Telcos, and other brands- Identify and set the optimal trade-off between consumer price, volume, and margins- Automate a time-consuming reporting process and mitigate the risk of errors.

    • Plejmo Technical Manager
      • Sep 2015 - Feb 2017

      Run the development, production and product teams.

    • Sweden
    • Entertainment
    • CTO
      • Feb 2015 - Sep 2015

      www.plejmo.com Re-branding the service from film2home to Plejmo Introduction of the dynamic price model (market price on rental movies) The TVOD and EST service Plejmo was acquired by Magine AB September 2015 www.plejmo.com Re-branding the service from film2home to Plejmo Introduction of the dynamic price model (market price on rental movies) The TVOD and EST service Plejmo was acquired by Magine AB September 2015

    • CTO
      • Jan 2014 - Feb 2015

      www.film2home.comPan-Nordic online VOD and EST service

    • Tech platform & project manager
      • Feb 2010 - Dec 2013

      www.film2home.comPan-Nordic online VOD and EST service

    • Sweden
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Media Management Technician
      • Feb 2007 - Feb 2010

      Video Encoding, Digital Distribution, Content Management and Technical Counseling. Also developed effective and long lasting processes for the tasks mentioned above. Video Encoding, Digital Distribution, Content Management and Technical Counseling. Also developed effective and long lasting processes for the tasks mentioned above.

    • Denmark
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Store Salesperson
      • Nov 2004 - Feb 2007

      Retail Sales. Home Cinema, big screen, Subscriptions and support Retail Sales. Home Cinema, big screen, Subscriptions and support

  • Whatyousayin´
    • Stockholm, Sweden
    • Concept Developer
      • Oct 2005 - Jun 2006

      Concept developer and story creator in a team of three creating an advertising tool. Product: Micro Lifestyle Magazine containing advertorials, artist interviews and a CD with unreleased urban music, all in the shape of a classic jewel-case. 20.000 copy distribution through fashion stores and bars. Concept developer and story creator in a team of three creating an advertising tool. Product: Micro Lifestyle Magazine containing advertorials, artist interviews and a CD with unreleased urban music, all in the shape of a classic jewel-case. 20.000 copy distribution through fashion stores and bars.

  • Pause Ljud & Bild
    • Stockholm, Sweden
    • Salesman - Extreme Hifi
      • Apr 2005 - Nov 2005

      Retail of premium bespoke HiFi and Home Cinema systems. Including brands as Meridian, Arcam, Audiovector, and Loewe. www.pauseljudbild.com Retail of premium bespoke HiFi and Home Cinema systems. Including brands as Meridian, Arcam, Audiovector, and Loewe. www.pauseljudbild.com

Education

  • Chalmers University of Technology
    Master of Technology - MTech, Interaction Design
    2002 - 2004
  • University of Skövde
    Bachelor of Science - B.Sc, Cognition Science and Usability design
    1999 - 2002

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