Experience

Omni-Retail SMI AB
• Sweden
• Interior Design
• 1 - 100 Employee
• CEO

  • May 2022 - Present


Expansion Partner

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Partner

  • Jan 2016 - Present

  Leveraging my extensive Marketing, Sales and Brand leadership expertise, I initiated this unique development project of sustainable lifestyle communities for active adults in Southern Europe, with 3,000 planned homes, common facilities and budget of 1+ BEUR. The project was discontinued due to hesitant effect on investors and market demand from Brexit. Leveraging my extensive Marketing, Sales and Brand leadership expertise, I initiated this unique development project of sustainable lifestyle communities for active adults in Southern Europe, with 3,000 planned homes, common facilities and budget of 1+ BEUR. The project was discontinued due to hesitant effect on investors and market demand from Brexit.


Omni-Retail AB
• Sweden
• Interior Design
• 1 - 100 Employee
• VD

  • Jun 2020 - Apr 2022

PEN SHOP CONCEPT AB
• Sweden
• Retail
• 1 - 100 Employee
• CEO

  • Jul 2020 - Aug 2020


Stenungsunds kommun

• Sweden
• Government Administration
• 700 & Above Employee

• Teacher

  • Jan 2019 - Jun 2020

  Teacher in primarily Swedish and English. Temp teacher in most subjects on all high school programs at Nösnäs High School. Teacher in Swedish for Immigrants. Providing work life experience and leadership to the classroom. Benefitting from previous teaching roles at universities, in the navy and in companies. Teacher in primarily Swedish and English. Temp teacher in most subjects on all high school programs at Nösnäs High School. Teacher in Swedish for Immigrants. Providing work life experience and leadership to the classroom. Benefitting from previous teaching roles at universities, in the navy and in companies.



CREANTT - VINFORMAX SYSTEMS AB

• Advisor for Business Development & Marketing - Nordics (contract)

  • Aug 2016 - Feb 2017

  In this role, I surveyed and recommended on expansion and establishment into Nordic market for this global Indian IT company with 270 employees and operations in London, Chennai, Bangalore, San Francisco and Stockholm. In this role, I surveyed and recommended on expansion and establishment into Nordic market for this global Indian IT company with 270 employees and operations in London, Chennai, Bangalore, San Francisco and Stockholm.



M2 Retail Solutions

• United Kingdom
• Printing Services
• 1 - 100 Employee

• Director Of Operations, Sales and Marketing

  • Sep 2011 - Dec 2015

  I led all operations, sales and marketing activities for international turnkey provider of stores to retail chains across the premium and luxury sectors, with 90 employees and an annual turnover of 23 MEUR. I was hired by board to improve sales strategy and establish M2 on key markets. Our key clients included Ecco, Bang & Olufsen, Gant, National Geographic, Peak Performance, Georg Jensen, and some French well-known luxury brands. Key achievements include: ☛Secured contracts worth potential 100 MEUR following negotiations with three major global organizations. ☛Delivered cost efficiencies and higher staff retention through the reorganisation and optimisation of business operations. ☛Led development of sustainable design concept for National Geographic’s stores/restaurants.



Mäklarhuset

• Advertising Services
• 1 - 100 Employee

• Project Manager New Brand Platform Launch (contract)

  • May 2011 - Aug 2011

  Responsible for launch campaign including Ads and PR for the real estate chain Mäklarhuset. Responsible also for signing up suppliers of signs including wall signs, interior signs & c. plus supplier of interior decoration collection. Responsible for launch campaign including Ads and PR for the real estate chain Mäklarhuset. Responsible also for signing up suppliers of signs including wall signs, interior signs & c. plus supplier of interior decoration collection.



DTRT Advertising Agency

• CEO

  • Nov 2009 - Dec 2010

  I had full P/L and staff responsibility of medium-sized advertising agency with 17 employees and annual turnover of SEK 15m. Key achievements include: ☛Delivered increased revenues of 10% through targeting of new customers during a period of difficulty for wider industry. ☛Optimised brand awareness and acquired new business through public appearances at seminars and industry events. ☛Implementing improved processes to deliver cost reductions and high staff satisfaction. I had full P/L and staff responsibility of medium-sized advertising agency with 17 employees and annual turnover of SEK 15m. Key achievements include: ☛Delivered increased revenues of 10% through targeting of new customers during a period of difficulty for wider industry. ☛Optimised brand awareness and acquired new business through public appearances at seminars and industry events. ☛Implementing improved processes to deliver cost reductions and high staff satisfaction.



Volvo Car Corporation

• Brand Nameplate Manager

  • 2006 - 2009

  In this role I was responsible for the brand related issues on all cars, present and future on a strategic level, and also for the global customer strategy.

• Manager Competence & Organizational Development

  • Nov 2002 - May 2006

  I was responsible for the competence development of the whole Torslanda factory (5000 people). This included everything from contacts with schools, recruitment, individual development, leadership development and organization development. When faced with severe budget cuts we implemented an internal teacher certification.

• Manager Quality Assurance and Reliability

  • Jan 2000 - Nov 2002

  I led a team of 23 civil engineers who supported the car projects with reliability expertise but also assured the cars quality in the different development stages. During this period, I introduced a Japanese method - Visible Planning - that helped us improve delivery precision and delivery quality of the department.



SIQ – Institutet för Kvalitetsutveckling

• Program Director

  • Jan 1991 - Dec 1999

  Responsible for the Swedish Quality Award 1993 and 1995. Organizer of numerous conferences ranging from 3- 3000 people. Project leader of future study "Success 2005" in 1998-99. Initiator and Secretary of Global Network for Quality Award Organizers. Secretary of the Science Board. Responsible for the Swedish Quality Award 1993 and 1995. Organizer of numerous conferences ranging from 3- 3000 people. Project leader of future study "Success 2005" in 1998-99. Initiator and Secretary of Global Network for Quality Award Organizers. Secretary of the Science Board.



School of Business, Economics and Law, Göteborg University

• Sweden
• Fundraising
• 1 - 100 Employee

• Doctoral Student

  • May 1988 - Dec 1990

  I wrote a licentiate thesis on "Why is total quality so hard to implement" with case studies from Televerket (former Telia) and SAS. I also taught students in all 4 disciplines of Business Admin; Marketing, Accounting, Finance and Organization. I wrote a licentiate thesis on "Why is total quality so hard to implement" with case studies from Televerket (former Telia) and SAS. I also taught students in all 4 disciplines of Business Admin; Marketing, Accounting, Finance and Organization.



Royal Swedish Navy

• Lieutenant Commander

  • Aug 1982 - Aug 1987

  Manoevering and Navigation Officer in the Royal Swedish Navy on mine carriers was the main task I was trained for and operated as. I also held positions as Mine Officer, Signal Officer and Artillery Officer. Manoevering and Navigation Officer in the Royal Swedish Navy on mine carriers was the main task I was trained for and operated as. I also held positions as Mine Officer, Signal Officer and Artillery Officer.