Experience

Academy of Marketing Science

• United States
• Professional Organizations
• 1 - 100 Employee

• Executive Director

  • Dec 2020 - Present

• Past-President and Chair, Board of Governors

  • Jun 2006 - Present

  Serve as key administrator and strategist for multi-million dollar nonprofit with membership of over 1,000 professionals.



University of Mississippi

• United States
• Higher Education
• 700 & Above Employee

• Morris Lewis Professor of Marketing and Chair

  • Jul 2019 - Present

  Author of leading textbooks on Marketing Research, Multivariate Data Analysis, and Consumer Behavior. See Google Scholar Profile for information on academic publications:https://scholar.google.fr/citations?user=CMSeVXcAAAAJ&hl=en Author of leading textbooks on Marketing Research, Multivariate Data Analysis, and Consumer Behavior. See Google Scholar Profile for information on academic publications:https://scholar.google.fr/citations?user=CMSeVXcAAAAJ&hl=en



Louisiana Tech University

• United States
• Higher Education
• 700 & Above Employee

• Department Chair and Max P. Watson Professor of Business

  • Jul 2007 - Jul 2019

  Administrator and scholar with emphasis on graduate education in research and consumer strategy. Administrator and scholar with emphasis on graduate education in research and consumer strategy.