Experience

ViacomCBS

• United States
• Entertainment
• 700 & Above Employee

• Director, Digital Content & Strategy - KCBS/KCAL/CBSNLA

  • Jan 2017 - Present

  • Facilitated complete overhaul of digital operations.• Transformed newsroom culture to a digital-centric approach in news gathering and operation.• Developed and continue to execute content strategy and growth efforts across all digital platforms.• Lead digital audience development by setting and achieving key growth and engagement milestones, resulting in 55 million+ unique visitors annually.• Implemented SEO strategies and editorial playbooks, resulting in double digital YOY growth.• Develop, execute and manage the digital marketing plans and budget.• Expanded sales capabilities and toolkit.• Collaborate with senior leaders from all departments and various business units within entire company to strategize efficiencies and share best practices.• Facilitated launch of CBSNLA, a 24-hour OTT news station, created from the ground up• Created on-air segment called ‘App Of The Week’ which aired on KCBS and KCAL throughout the week



Life Pacific University

• United States
• Higher Education
• 1 - 100 Employee

• Adjunct Professor

  • Sep 2021 - Present

  • Teach 'Digital and Social Analytics' Course • Teach 'Digital and Social Analytics' Course



CBS Radio

• United States
• Entertainment
• 700 & Above Employee

• Director, Digital Marketing and Operations

  • Sep 2010 - Jan 2017

  • Promoted to oversee both TV and radio digital divisions in the Los Angeles market. • Led a team of 75+ staff and freelancers producing content for CBS Radio and TV websites. • Responsible for YOY double-digit growth, in terms of traffic and significant growth in revenue.• Created in-house, fully functional green screen production studio used to create original content and leading to new revenue streams. Original productions utilized station talent, celebrities and social media influencers. • Conceptualized and built “Red Bull Sound Space” performance stage, in collaboration with programming, sales and marketing. Created budget and acquired equipment which allowed us to produce TV-quality concert films with A-level artists, streamed across all CBS websites and partner channels like Red Bull TV.• Work with TV and radio senior management to create synergy between the two divisions, increasing revenue and generating new content, strengthening the brands.• Migrated the market’s CBS-owned TV and radio stations to a new CMS with improved layout and functionality.

• Director, Digital Sales and Content

  • Oct 2009 - Sep 2010

  • Recruited to transform legacy broadcast operation into an integrated multi-platform industry leader.• Created a digital sales team from the ground up, including planners, digital sales executives, graphic artists, programmers and support staff.• Created digital sales strategy, budgets and trained staff with original curriculum.• Forged new relationships with digital agencies and digital units within traditional agencies, leading the charge on all new digital business by pitching ideas and creating new digital programs. This included rate negotiations, strategic partnership development, integrated programs and more. Result was an increase in digital revenue over 100%• Developed listener loyalty programs implemented across all stations, resulting in new revenue stream and doubling traffic to websites.



Clear Channel International

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Director of Integrated Marketing/Creative Director - LA & NY

  • Feb 2006 - Oct 2009

  • Co-created Integrated Media Department - a first of its kind for the company. Worked directly with 50+ account executives and digital sales/content teams to craft ideas and create 360-degree on-air, online and on-site campaigns based on client needs and goals.• Key member of original team chosen to rebrand help Clear Channel into iHeart Media.• Cultivated and developed fully integrated marketing and sales programs against tent pole events with top agencies including GroupM, OMD, Initiative, etc.• Created campaigns from the ground up for local and National clients, including McDonald’s, So Cal Chevy, American Express, So Cal Toyota, Coca-Cola and more.• Led team of graphic artists, programmers and digital sales force to carry out out-of-the-box ideas and turn them into reality.• Created in-house, fully functional green screen production studio designed to take client projects to the next level by filming jocks interacting with product and communicating with website visitor.

• Digital Content Director

  • Feb 2000 - Feb 2006

  • Managed the day-to-day content and operational activities of eight radio station websites, with the specific emphasis on branding, business operations, content creation and site promotion.• Oversaw a group of 5 content managers in charge of daily website and graphic content updates for specific radio station websites.• Functioned as the daily conduit between digital media/web and all key network departments and was responsible for creating and executing daily and weekly content update plans as they pertained to shows and personalities.• Designed print ads for station marketing purposes for publications such as the OC Register, LA Times, LA and OC Weekly and IN Magazine.• Developed the KIIS CLUB VIP newsletter, a weekly letter emailed to a database of 500,000+ • Stations included: 102.7 KIIS-FM, 104.3 MYfm, HOT 92.3, KOST 103.5, 98.7fm, KFI 640 and KLAC.



Mix 95.9

• Marketing Director

  • Jan 1998 - Jan 2000

  • Created and managed marketing and promotional campaigns to heighten brand awareness and listener cultivations and retention as well as creation and fulfillment of sales opportunities.• Oversaw the promotions department including the management of full-time and part-time promotions employees.• Creation and management of station website, including all graphic design, programming and content creation.• Created, designed and contributed to bi-monthly magazine distributed at various locations around Orange County.• Recruited, hired and trained promotions staff.• Designed, marketed and coordinated promotional activities throughout the community.• Weekend overnight air shift.



95.9 KEZY

• Morning Show Producer/Public Affairs Director

  • Jan 1996 - 1998

  - Guest booking, writing, content creation, etc etc etc for "John and Liz in the Morning"- Guest booking for station's public affairs program, "Inside Orange County"- Upkeep of station's public file, PSA writing, etc for station. - Guest booking, writing, content creation, etc etc etc for "John and Liz in the Morning"- Guest booking for station's public affairs program, "Inside Orange County"- Upkeep of station's public file, PSA writing, etc for station.