Björn Richter
Head of Sales and Marketing at SUSS MicroOptics- Claim this Profile
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German Native or bilingual proficiency
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English Full professional proficiency
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French Full professional proficiency
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Danish Full professional proficiency
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Spanish Limited working proficiency
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Italian Limited working proficiency
Topline Score
Bio
Experience
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SUSS MicroOptics
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Switzerland
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Industrial Machinery Manufacturing
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1 - 100 Employee
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Head of Sales and Marketing
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Jul 2020 - Present
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Area Sales Manager
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Mar 2017 - Jun 2020
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LEM
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Switzerland
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Appliances, Electrical, and Electronics Manufacturing
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500 - 600 Employee
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Sales Manager Switzerland and MEA
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Jan 2012 - Jan 2017
Responsible for key accounts and distributors mainly in Switzerland, Turkey and Israel with overall revenue of approximately 5 million CHF and for achieving the revenue and gross margin targets. Providing qualified, application-oriented technical advice and response to key accounts, distributors and new prospects autonomously and in cooperation with other departments involved. Collaboration with, as well as identification, evaluation, selection and change of distribution sales channels. Organise and lead appropriate sales and marketing activities like customer workshops, exhibitions, advertising and conferences to boost sales. Competition and market share analysis as well as implementing successful actions to increase the market share. Monthly and quarterly reporting to senior management of revenue and profit. Parallel ad-interim assignments during the vacancy of sales positions and assuring a successful introduction of the successor: Sales support Russia, March-December 2013 and Regional Sales Manager Nordic Countries, December 2015-August 2016.
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Leclanché SA
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Switzerland
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Appliances, Electrical, and Electronics Manufacturing
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100 - 200 Employee
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Business Development Manager
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2009 - 2011
Responsible of sales and marketing with three sales engineers. Analysis, adjustment and implementation of sales strategies. Product definition in collaboration with customers and the business units. Coordination of marketing and media activities in collaboration with external partners and preparation, planning, execution of fair activities. Speeches about lithium ion cell technology and batteries at conferences. Put in place a completely new website with external web agency in autumn 2009. Lobbying activities with associations, government agencies and politicians in legislation. Participation in management board meetings.
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INGECOM
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La Neuveville, Switzerland
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Sales Manager
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2008 - 2009
Responsibility for sales and the development of the sales strategy. Establishing strategic partnerships along the value-chain. Responsibility for sales and the development of the sales strategy. Establishing strategic partnerships along the value-chain.
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EM Microelectronic
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Switzerland
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Semiconductor Manufacturing
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200 - 300 Employee
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Sales Engineer
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2003 - 2008
Responsible for key accounts in Germany, Scandinavia, the Netherlands and Austria as well as in Spain and Italy between 2004 and 2006. Identification of new customers and projects. Product definition together with the business units to match customer and market requirements. Coordinating and finalizing the offer process. Responsible for key accounts in Germany, Scandinavia, the Netherlands and Austria as well as in Spain and Italy between 2004 and 2006. Identification of new customers and projects. Product definition together with the business units to match customer and market requirements. Coordinating and finalizing the offer process.
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Texas Instruments
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United States
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Semiconductor Manufacturing
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700 & Above Employee
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Product Marketing Engineer
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2002 - 2003
Responsible for the business development of digital signal processing products for wireless infrastructure at key accounts. Product offering and positioning together with field sales
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European Graduate
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2000 - 2002
Introduction program consisting in three assignments of six months:o Technical Sales Engineer, Milan, Italy: Support of 3rd parties and of the University Programo Technical Sales Engineer, Northampton, UK: Support of regional accounts on the phoneo Product Marketing Engineer, Nice, France: Cost analysis and ROI of mobile phone ASICs
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Bosch
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Germany
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Software Development
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700 & Above Employee
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Internship (8 weeks)
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1997 - 1997
Quality department: Calculation and evaluation of production process parameters in an automotive break amplifier plan. Quality department: Calculation and evaluation of production process parameters in an automotive break amplifier plan.
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Bass Brewery
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United Kingdom
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Manufacturing
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1 - 100 Employee
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Internship (11 weeks)
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1996 - 1996
Analysis of water and electricity consumption in a brewery and plant maintenance Analysis of water and electricity consumption in a brewery and plant maintenance
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Siemens
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Germany
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Automation Machinery Manufacturing
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700 & Above Employee
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Internship (6 weeks)
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1995 - 1995
Ship and Offshore department. Data base programming, field service, installation and logistics assistance
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Internship (7 weeks)
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1995 - 1995
High-Voltage department: Calculation of high-voltage installations, field service and programming
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GESTRA
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Germany
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Machinery Manufacturing
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1 - 100 Employee
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Internship (12 weeks)
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1992 - 1992
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Education
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Universität Bremen
Dipl.-Ing., Electrical Engineering