Björn-Hugo Apelqvist

Head of Custom Fitting (swe) at Golf Sky
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Contact Information
us****@****om
(386) 825-5501
Location
Stockholm County, Sweden, SE
Languages
  • English Professional working proficiency
  • Swedish Native or bilingual proficiency

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Experience

    • Finland
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Head of Custom Fitting (swe)
      • May 2022 - Present

    • Sweden
    • Retail
    • 1 - 100 Employee
    • Custom Fitter/Salesman
      • Jan 2019 - May 2022

    • Salesman
      • Feb 2018 - Jan 2019

      Dormy is the market leader within golf retail. I do custom fittings and sell golf equipment. Using Trackman data and salesmanship I help golfers find the right equipment for their game.

    • Sweden
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Project Manager
      • Sep 2017 - Jan 2018

      My job at KTH Formula Student was parted in two. To be one of the project managers and to market this student project to investors and stakeholders. This is a recurrent project where really ambitious KTH students build a formula style racing car from scratch and then race it in an international competition. My job at KTH Formula Student was parted in two. To be one of the project managers and to market this student project to investors and stakeholders. This is a recurrent project where really ambitious KTH students build a formula style racing car from scratch and then race it in an international competition.

  • Fairway Golf AB
    • Solna, Stockholm County, Sweden
    • Salesman
      • Mar 2017 - Aug 2017

      Fairway Golf is a small golf shop with focus on custom fitting and the mission of finding the right clubs for every single customer. I had no prior experience as an in-store salesperson, but I am a keen golfer and have plenty of knowledge regarding golf equipment that came to use for me. Learning how to manage customers and make sales has been a great experience and given me new skills for future endeavours. Fairway Golf is a small golf shop with focus on custom fitting and the mission of finding the right clubs for every single customer. I had no prior experience as an in-store salesperson, but I am a keen golfer and have plenty of knowledge regarding golf equipment that came to use for me. Learning how to manage customers and make sales has been a great experience and given me new skills for future endeavours.

    • Sweden
    • Advertising Services
    • 1 - 100 Employee
    • Graphic Designer
      • Jun 2016 - Sep 2016

      Le Pacte is a high-end communication agency that specializes in brand experiences through events, sponsoring and digital interaction. At Le Pacte I work with brands such as Adidas, Tough Viking, TCS-Lidingöloppet, Studentkortet, Dormy, Arla, Åhléns and Telenor. Hard work, a high level of service and strong teamwork are things that make Le Pacte great. Le Pacte is a high-end communication agency that specializes in brand experiences through events, sponsoring and digital interaction. At Le Pacte I work with brands such as Adidas, Tough Viking, TCS-Lidingöloppet, Studentkortet, Dormy, Arla, Åhléns and Telenor. Hard work, a high level of service and strong teamwork are things that make Le Pacte great.

    • Advertising Services
    • Art Director
      • Aug 2015 - Feb 2016

      Simon Says was an advertising agency with clients such as Apotek Hjärtat, Suzuki, Gudruns, Bausch+Lomb among others. As AD at Simon Says I was the creative leader in one of the two teams of graphic designers. Team spirit and cohesion was important at Simon Says and everyone backed one another when needed. I worked closely with the graphic designers, production managers and copywriter all through the process, from brief until presentation for the client. Simon Says did unfortunately in 2016 go out of business. Show less

  • Naimakka
    • Stockholm, Sweden
    • Art Director
      • Aug 2014 - Sep 2014

      Patrik, one of the company's founder and former parachutist had an idea, he wanted to make something of discarded parachutes. He began to recover parachute cord and making survival bracelets out of it to his friends. Naimakka started a few years ago and make para-cord bracelets for style-conscious active people. I have at Naimakka helped them with branding and packaging. Patrik, one of the company's founder and former parachutist had an idea, he wanted to make something of discarded parachutes. He began to recover parachute cord and making survival bracelets out of it to his friends. Naimakka started a few years ago and make para-cord bracelets for style-conscious active people. I have at Naimakka helped them with branding and packaging.

    • Sweden
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Art Director
      • Mar 2014 - May 2014

      I was hired to help Hoist through a time of big changes. A merger between Hoist and the French company Locatel doubled the size of the company. I created the new profile with a new logotype, a new graphical profile and a new corporate identity manual for the new HoistLocatel. I was hired to help Hoist through a time of big changes. A merger between Hoist and the French company Locatel doubled the size of the company. I created the new profile with a new logotype, a new graphical profile and a new corporate identity manual for the new HoistLocatel.

  • andmotion.se
    • Kista, Stockholm County, Sweden
    • Graphic Designer
      • Oct 2013 - Feb 2014

      Andmotion was a retailer of sporting goods with focus on alpine skiing. The company had both an e-store and a physical store. My main tasks were photo retouching, banner design and keeping the e-store updated. I worked closely with the inhouse photographer and the e-store manager. Andmotion was a retailer of sporting goods with focus on alpine skiing. The company had both an e-store and a physical store. My main tasks were photo retouching, banner design and keeping the e-store updated. I worked closely with the inhouse photographer and the e-store manager.

  • World Class Sweden
    • Stockholm, Sweden
    • Art Director
      • Nov 2012 - May 2013

      World Class started in 1983 in Stockholm, Sweden, when the former bodybuilding champion Ulf Bengtsson proposed to create a five stars company where sport lovers could get a good feeling and health through exercise. World Class first clubs have played an important role in upgrading the local fitness industry. The following decades, World Class has developed internationally. As Art Director at World Class I work with almost everything within marketing, communication and branding. World Class started in 1983 in Stockholm, Sweden, when the former bodybuilding champion Ulf Bengtsson proposed to create a five stars company where sport lovers could get a good feeling and health through exercise. World Class first clubs have played an important role in upgrading the local fitness industry. The following decades, World Class has developed internationally. As Art Director at World Class I work with almost everything within marketing, communication and branding.

    • Sweden
    • Software Development
    • 700 & Above Employee
    • Art Director
      • May 2010 - Aug 2012

      As Art Director at Klarna I was a vital part of the Marketing department working both B2B and B2C. Focus was on brand identity and communication, to create campaigns and produce advertising- and marketing-material. At Klarna I learned about e-commerce and business, I worked closely with other departments on ideas and solutions even if they were outside my own immediate field. At Klarna I learned how to take a project from start to finish. Klarna is today a big player and I feel proud to have been part of making that happen. Show less

    • Sweden
    • Retail
    • 700 & Above Employee
    • Graphic Designer/Final Art
      • Feb 2008 - May 2010

      How the consumer thinks and how each store might affect its behavior were important insights I brought with me from my time at the ICA. “The devil is in the details” was something that constantly permeated our work. When I started the job consisted largely of final art but as I developed I began working more and more as a graphic designer. Towards the end, I worked mostly on developing the various manners ICA uses. I worked mostly with printed materials, targeted marketing to consumers and advertising. Show less

  • Baldursson AB
    • Gothenburg, Sweden
    • Graphic Designer/Final Art
      • Aug 2007 - Jan 2008

      Baldursson is a printing company with an Inhouse studio. Here I learned about the craft of printing. The main part of my job was photo editing, to create sketches and to do the final art. I worked with Hemköp as a client. Most often we photographed stores from the inside out and then I created sketches of how this particular store would look if they bought our solution and materials. Baldursson is a printing company with an Inhouse studio. Here I learned about the craft of printing. The main part of my job was photo editing, to create sketches and to do the final art. I worked with Hemköp as a client. Most often we photographed stores from the inside out and then I created sketches of how this particular store would look if they bought our solution and materials.

Education

  • KTH Royal Institute of Technology
    Engineering and Economics
    2017 - 2019
  • Berghs school of communication
    Graphic Design and communication
    2008 - 2009
  • Umeå University
    Advanced Higher Vocational Education Diploma, Media Production
    2004 - 2006
  • Umeå universitet
    Media and communication
    2004 - 2004

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