Experience

Tagboard

• United States
• Media Production
• 1 - 100 Employee

• Business Development and Business Affairs

  • Oct 2023 - Present

  Strategic Growth, Partnerships and Business Affairs

• Director of Accounts

  • Mar 2023 - Oct 2023

  I ensure Tagboard's Sports, Entertainment and News Media clients are creating world class video content that increases audience engagement & tune-in, converts new revenues and dramatically improves the ease & efficiency of their productions.

• Senior Director, Entertainment + Media

  • Aug 2022 - Mar 2023

  I help entertainment media organizations increase their audience engagement and tune-in, capture new revenues and dramatically improve the ease & efficiency of their productions.



GPO

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. VP, Enterprise Development

  • 2021 - Aug 2022

  Business Development Lead and new business strategy for Texas-based, localized content at scale, SaaS technology company. Business Development Lead and new business strategy for Texas-based, localized content at scale, SaaS technology company.



Knitting Factory Entertainment

• United States
• Entertainment Providers
• 1 - 100 Employee

• Sr. VP, Business Strategy and Sponsorship

  • 2019 - 2020

  New Business Development, including sponsorship sales (nationally and by event/venue), corporate development and business strategy for KFE’s for-fee Operations Services, including talent-buying, venue build-outs and “Live From the Knitting Factory” livestream performance series on Twitch, as the series' creator/producer. In-house Legal Affairs for company matters, including litigation, new Festival projects, legal compliance and defining the company’s cannabis policy for live events &… Show more New Business Development, including sponsorship sales (nationally and by event/venue), corporate development and business strategy for KFE’s for-fee Operations Services, including talent-buying, venue build-outs and “Live From the Knitting Factory” livestream performance series on Twitch, as the series' creator/producer. In-house Legal Affairs for company matters, including litigation, new Festival projects, legal compliance and defining the company’s cannabis policy for live events & venues. Show less New Business Development, including sponsorship sales (nationally and by event/venue), corporate development and business strategy for KFE’s for-fee Operations Services, including talent-buying, venue build-outs and “Live From the Knitting Factory” livestream performance series on Twitch, as the series' creator/producer. In-house Legal Affairs for company matters, including litigation, new Festival projects, legal compliance and defining the company’s cannabis policy for live events &… Show more New Business Development, including sponsorship sales (nationally and by event/venue), corporate development and business strategy for KFE’s for-fee Operations Services, including talent-buying, venue build-outs and “Live From the Knitting Factory” livestream performance series on Twitch, as the series' creator/producer. In-house Legal Affairs for company matters, including litigation, new Festival projects, legal compliance and defining the company’s cannabis policy for live events & venues. Show less



Sweet

• Argentina
• Apparel & Fashion
• 1 - 100 Employee

• EVP, Loyalty & Partnerships

  • 2018 - 2019

  Enterprise Partnerships, Led Business Development Organization, Loyalty Program Leadership, Signing artists, forging platform partnerships, engaging, rewarding, and delighting audiences at scale. Enterprise Partnerships, Led Business Development Organization, Loyalty Program Leadership, Signing artists, forging platform partnerships, engaging, rewarding, and delighting audiences at scale.



PrizeLogic

• United States
• Advertising Services
• 1 - 100 Employee

• SVP, Managing Director, Chief Strategist

  • 2017 - 2018

  New Business Acquisition, Enterprise Account Oversight, Strategy Leadership, RFP Response Director. As the leader of the company's Western Region Business Development & Account Services teams, I led Client and New Business Strategy for some of the world’s most recognizable and respected Brands and Advertising Agencies, including Microsoft, Starbucks, Nike, Alaska Airlines, LaMarca Prosecco and more. New Business Acquisition, Enterprise Account Oversight, Strategy Leadership, RFP Response Director. As the leader of the company's Western Region Business Development & Account Services teams, I led Client and New Business Strategy for some of the world’s most recognizable and respected Brands and Advertising Agencies, including Microsoft, Starbucks, Nike, Alaska Airlines, LaMarca Prosecco and more.

• VP Business Development, Knitting Factory Presents

  • 2016 - 2017

  New Business Acquisition, RFP Response Leadership, Definition and implementation of new products, Business consulting, Sponsorship activation, Event Marketing and Partnerships. New Business Acquisition, RFP Response Leadership, Definition and implementation of new products, Business consulting, Sponsorship activation, Event Marketing and Partnerships.



Digigraph.me

• Advertising Services
• 1 - 100 Employee

• Co-Founder/CEO

  • 2011 - 2016

  Through its patented and proprietary fan reward and audience activation technologies, angel-funded technology startup, Digigraph.me created a personalized connection between Audiences/Customers/Supporters and the Athletes, Artists and Personalities who inspired them with personalized digital rewards, a precursor to the NFTs of today. Through its patented and proprietary fan reward and audience activation technologies, angel-funded technology startup, Digigraph.me created a personalized connection between Audiences/Customers/Supporters and the Athletes, Artists and Personalities who inspired them with personalized digital rewards, a precursor to the NFTs of today.



Infogroup

• United States
• Information Services
• 300 - 400 Employee

• VP, Digital Marketing Solutions

  • 2009 - 2011

  Strategy, Public Speaking and Sales for the Yesmail/Infogroup Interactive division of Infogroup, now known as Data Axle. Focused primarily on helping new and existing Infogroup clients elevate their marketing communications beyond "old-school" direct mail & email communications, I helped reach and measurably motivate audiences in the digital channels where they were increasingly found. Strategy, Public Speaking and Sales for the Yesmail/Infogroup Interactive division of Infogroup, now known as Data Axle. Focused primarily on helping new and existing Infogroup clients elevate their marketing communications beyond "old-school" direct mail & email communications, I helped reach and measurably motivate audiences in the digital channels where they were increasingly found.



Dailey

• Netherlands
• Information Services
• 1 - 100 Employee

• SVP, Brand Growth

  • 2008 - 2009

  New Business leader for Los Angeles, IPG Ad Agency with over $250MM in annual bookings. Dailey's ideas, creative talent, innovations and execution power help clients build their Brands with intelligent, strategic and integrated advertising solutions across all media: including traditional, online/emerging and promotions. New Business leader for Los Angeles, IPG Ad Agency with over $250MM in annual bookings. Dailey's ideas, creative talent, innovations and execution power help clients build their Brands with intelligent, strategic and integrated advertising solutions across all media: including traditional, online/emerging and promotions.



HelloWorld

• IT Services and IT Consulting
• 1 - 100 Employee

• VP, Business Development

  • 2004 - 2008

  I conceived of, sold and helped ePrize (now Hello World, a Merkle Company) develop and deploy powerful interactive promotions, delivering immediately measurable results to top clients, including HBO, LG Electronics, Unilever, adidas, Microsoft, Expedia and Honda. I conceived of, sold and helped ePrize (now Hello World, a Merkle Company) develop and deploy powerful interactive promotions, delivering immediately measurable results to top clients, including HBO, LG Electronics, Unilever, adidas, Microsoft, Expedia and Honda.



Nielsen IAG

• China
• Design

• Director of Production, Sales Account Executive

  • 1999 - 2004

  Digital Startup original employee, helping to build the company from the ground-up to achieve its successful exit, ultimately acquired by Nielsen Media Research. At company inception, I created/managed all phases of physical production/content delivery for this new online research company and its website applications. After 2 years, I transitioned to Business Development, where I learned to prospect, cultivate and pitch new clients, negotiate new business agreements, then draft and… Show more Digital Startup original employee, helping to build the company from the ground-up to achieve its successful exit, ultimately acquired by Nielsen Media Research. At company inception, I created/managed all phases of physical production/content delivery for this new online research company and its website applications. After 2 years, I transitioned to Business Development, where I learned to prospect, cultivate and pitch new clients, negotiate new business agreements, then draft and administer client contracts. Show less Digital Startup original employee, helping to build the company from the ground-up to achieve its successful exit, ultimately acquired by Nielsen Media Research. At company inception, I created/managed all phases of physical production/content delivery for this new online research company and its website applications. After 2 years, I transitioned to Business Development, where I learned to prospect, cultivate and pitch new clients, negotiate new business agreements, then draft and… Show more Digital Startup original employee, helping to build the company from the ground-up to achieve its successful exit, ultimately acquired by Nielsen Media Research. At company inception, I created/managed all phases of physical production/content delivery for this new online research company and its website applications. After 2 years, I transitioned to Business Development, where I learned to prospect, cultivate and pitch new clients, negotiate new business agreements, then draft and administer client contracts. Show less