Ashish Mishra

Director - Performance Marketing at Foxtale
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Contact Information
Location
IN
Languages
  • English Native or bilingual proficiency
  • Hindi -
  • Marathi -

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Aditya ⚡️ Rao

Ashish is a greta team pillar to have, and was one of the earliest ones at LocalOye. He helped built our initial operations and business development processes - and excelled at whatever work was given to him!

Manish Kumar Singh

Ashish was one of the early members at LocalOye, Ashish was always tempted with challenges which we use to throw at him and he would come back with great results. May it be an on-field job or in office he has always proved himself to be one of the most dedicated and productive within team and as an Individual. What I liked the most was his hunger to learn and take new and challenging roles whether it was in launching new cities or training new team mates he was always on the top for execution.

Jolly Singh

Ashish was one of the first few people I worked with when I joined LocalOye. I came to admire his dedication towards whatever he did. He is that one person who was on the road, day in and day out, making sure that all the on -field data was collected and collected on time. Later, we, together with our team, launched three cities for LocalOye - Bangalore, Delhi and Gurgaon. I have worked with him in office & on field and he is a person you can depend on to get things done. It was a pleasure working with you! Hoping to get a chance again soon.

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Credentials

  • Digital Marketing Professional Program
    Manipal ProLearn
    Aug, 2016
    - Sep, 2024
  • Google Ads Fundamental
    Google
    Nov, 2018
    - Sep, 2024

Experience

    • Market Research
    • 1 - 100 Employee
    • Director - Performance Marketing
      • Jul 2022 - Present
    • India
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Sr. Performance Marketing Manager
      • Apr 2021 - Jul 2022

    • Performance Marketing Manager
      • Dec 2019 - Apr 2021

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Performance Marketing Manager
      • Mar 2018 - Nov 2019

      Working as a performance marketer helped clients when it comes to generating leads, website sale through social media channels such as Facebook, Instagram, LinkedIn & Google. Being a part of the core team have managed many things parallelly. My responsibilities were : Creating and managing paid campaigns on channels like Facebook, Instagram, LinkedIn and Google Own all budgeting, forecasting and reporting for key performance marketing initiatives Build out and launch campaigns like an event, brand awareness, traffic campaigns, lead generation, conversion & catalog campaigns Track, Analyze and Optimize bids and creative for performance Design and implement test plans (A/B and multivariate) to understand drivers of response and value Making weekly, monthly and quarterly reporting and insights for clients Creating and managing email marketing campaigns such as newsletter, discount mailer and remarketing mailer Building automation for lead nurturing from a lead source to CRM to Mailchimp/Sendinblue Working closely with other digital marketing teams/agencies when it comes to creatives, content and social media posts Have managed more than 12 brands in Service, e-commerce and in F&B sectors Create and optimize performance marketing programs in order to acquire new customers, increase retention and drive overall sales Successfully have delivered 100% ROAS to all the brands managed by myself Specific experience with the following platforms: Facebook Business Manager, Google Ads, Google Analytics, LinkedIn campaign Manager, Mailchimp, Sendinblue, Zoho CRM, Salesforce, Hubspot, Shopify, Magento, Woocommerce, Zapier etc.

    • United Kingdom
    • Construction
    • Digital Marketing Manager
      • Sep 2016 - Mar 2018

      VistaRooms is an Indian budget Hotel/Villa aggregator and Revenue Management service provider, have their branches in Sri Lanka and the Maldives as well My responsibilities at Vista Rooms were : Managing Online sales, Marketing, Content and Customer Support for all my assigned properties of Sri Lanka, Maldives and Cambodia on each and every active online portal i.e booking.com, Agoda, Expedia and Airbnb etc. Have deep knowledge about leading travel websites Extranet, e.g booking.com, Expedia, Agoda, Ctrip, Asiatravel, Airbnb and HomeAway etc. Worked on various Channel Manager e.i. AxisRooms, Siteminder, Djubo and Traviate To make sure that hotels rates and inventories are correctly flowing on each and every channel Creating and managing OTA & Social media promotions Managing reservations and customer support end to end As a Revenue Manager successfully managed more than 20 properties of Sri Lanka, Maldives and India Successfully Managed Premium Five Star Island Resorts in Cambodia Called Sok San Beach Resort and Five-star Luxury Villa and Resort in Sri Lanka called Kahanda Kanda and KK Beach Resort. Also, have justified the role of Market Manager for company's website listed property of Mumbai

    • India
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Business Development Manager
      • Apr 2014 - Apr 2016

      Localoye was a horizontal marketplace for local services. It allows people to book trusted and reliable service professionals for their day to day needs. My responsibilities at LocalOye were: Managing and sourcing new vendors to build a constant supply chain to service customers Have onboard more than 150 banquet halls for Localoye in Mumbai As a part of the launching team, have onboard more than 500 vendors in all four cities being on the ground Managing onboard vendors and generating revenue for the company by converting them into paid partners Successfully managed a constant flow of revenue by pushing partners to re-subscribe the paid services As a part of core & lean team member have worked across departments like Marketing, Customer service to fill in resource bandwidths

Education

  • Welingkar Institute of Management
    PGDM, E-Commerce/Electronic Commerce
    2016 - 2019
  • Tilak Maharashtra Vidyapeeth
    Bachelor of Arts (B.A.), Economics
    2013 - 2016

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