Biró Ferenc
Head of B2B Marketing at PHOENIX Pharma Gyógyszerkereskedelmi Zrt.- Claim this Profile
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Bio
Experience
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PHOENIX Pharma Gyógyszerkereskedelmi Zrt.
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Hungary
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Wholesale
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1 - 100 Employee
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Head of B2B Marketing
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May 2021 - Present
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METRO Magyarország
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Hungary
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Wholesale
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100 - 200 Employee
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Head Of Marketing
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2020 - 2021
Responsible for development and execution of marketing strategy for all target groups - HoReCa, Trader, End Consumer. Being member of the Commercial Commitee - planning all commercial activities with relavant stakeholders: Offer Management, Sales Force, Operations, CRM, Legal dep. Responsible for development and execution of marketing strategy for all target groups - HoReCa, Trader, End Consumer. Being member of the Commercial Commitee - planning all commercial activities with relavant stakeholders: Offer Management, Sales Force, Operations, CRM, Legal dep.
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BioTechUSA
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Hungary
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Wellness and Fitness Services
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200 - 300 Employee
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Marketing Director
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May 2013 - 2020
Responsible for development and execution of short and long term international marketing strategy, communications plans and related budgets, in line with overall business ambitions. As a board-member of the company I'm doing my best to make the brand one of the biggest in the food supplement market. During the past 6 years BioTechUSA became the market leader in Hungary and counted among the top 3 in the EU region. Responsible for development and execution of short and long term international marketing strategy, communications plans and related budgets, in line with overall business ambitions. As a board-member of the company I'm doing my best to make the brand one of the biggest in the food supplement market. During the past 6 years BioTechUSA became the market leader in Hungary and counted among the top 3 in the EU region.
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Kastner
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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Dec 2001 - Jun 2013
Customers: RedBull, Inter-European Bank, Puma, Mercedes, Toyota, Pioneer Investments, SCA / TENA, GSK, Boiron, EON, Népszabadság, Zwack, Triumph, Cometa, European Integration Fund - Social Advertising, Nestlé Proud of the full coordination of the following brands: Red Bull Hungary - 2002 - 2011 Mercedes-Benz Hungary - 2005 -2007 Toyota Hungary - 2007-2010 Customers: RedBull, Inter-European Bank, Puma, Mercedes, Toyota, Pioneer Investments, SCA / TENA, GSK, Boiron, EON, Népszabadság, Zwack, Triumph, Cometa, European Integration Fund - Social Advertising, Nestlé Proud of the full coordination of the following brands: Red Bull Hungary - 2002 - 2011 Mercedes-Benz Hungary - 2005 -2007 Toyota Hungary - 2007-2010
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Education
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BGE
Bachelor's degree, International Marketing