Biplab Chattopadhyay
Engineering Head - Cloud segmentation activation - Catalog - Data collaboration - AAA at LiveRamp- Claim this Profile
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Hindi Native or bilingual proficiency
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Bengali Native or bilingual proficiency
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English Full professional proficiency
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Bio
Bobby Gurvinder Singh
I really enjoyed working with Biplab when he was a lead principal architect & engineer at Cinarra. He has technical expertise in the many areas of ad tech stack and big data. He led the technical aspects of the data management platform (DMP), audience management & segmentation, privacy, identity, DSP, and programmatic RTB. He showed real technical leadership in helping define and execute product architecture, design and requirements. He has great communication skills and showed those while working with Softbank and various other customers.
Sudhi Nada
Biplab is a pleasure to work with. In addition to being a good architect, he has business acumen, knowledge of the digital advertising ecosystem and a can-do attitude. Biplab and I worked together on an innovative solution connecting DSPs with OTT Publishers. During the project, Biplab came up with a patentable idea, defined the end-to-end architecture, built a proof-of-concept and convinced our partner to implement the new solution.
Bobby Gurvinder Singh
I really enjoyed working with Biplab when he was a lead principal architect & engineer at Cinarra. He has technical expertise in the many areas of ad tech stack and big data. He led the technical aspects of the data management platform (DMP), audience management & segmentation, privacy, identity, DSP, and programmatic RTB. He showed real technical leadership in helping define and execute product architecture, design and requirements. He has great communication skills and showed those while working with Softbank and various other customers.
Sudhi Nada
Biplab is a pleasure to work with. In addition to being a good architect, he has business acumen, knowledge of the digital advertising ecosystem and a can-do attitude. Biplab and I worked together on an innovative solution connecting DSPs with OTT Publishers. During the project, Biplab came up with a patentable idea, defined the end-to-end architecture, built a proof-of-concept and convinced our partner to implement the new solution.
Bobby Gurvinder Singh
I really enjoyed working with Biplab when he was a lead principal architect & engineer at Cinarra. He has technical expertise in the many areas of ad tech stack and big data. He led the technical aspects of the data management platform (DMP), audience management & segmentation, privacy, identity, DSP, and programmatic RTB. He showed real technical leadership in helping define and execute product architecture, design and requirements. He has great communication skills and showed those while working with Softbank and various other customers.
Sudhi Nada
Biplab is a pleasure to work with. In addition to being a good architect, he has business acumen, knowledge of the digital advertising ecosystem and a can-do attitude. Biplab and I worked together on an innovative solution connecting DSPs with OTT Publishers. During the project, Biplab came up with a patentable idea, defined the end-to-end architecture, built a proof-of-concept and convinced our partner to implement the new solution.
Bobby Gurvinder Singh
I really enjoyed working with Biplab when he was a lead principal architect & engineer at Cinarra. He has technical expertise in the many areas of ad tech stack and big data. He led the technical aspects of the data management platform (DMP), audience management & segmentation, privacy, identity, DSP, and programmatic RTB. He showed real technical leadership in helping define and execute product architecture, design and requirements. He has great communication skills and showed those while working with Softbank and various other customers.
Sudhi Nada
Biplab is a pleasure to work with. In addition to being a good architect, he has business acumen, knowledge of the digital advertising ecosystem and a can-do attitude. Biplab and I worked together on an innovative solution connecting DSPs with OTT Publishers. During the project, Biplab came up with a patentable idea, defined the end-to-end architecture, built a proof-of-concept and convinced our partner to implement the new solution.
Credentials
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Programmatic Advertising Foundations
LinkedInMar, 2018- Nov, 2024 -
Blockchain Basics
LinkedInJan, 2018- Nov, 2024
Experience
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LiveRamp
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United States
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Advertising Services
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700 & Above Employee
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Engineering Head - Cloud segmentation activation - Catalog - Data collaboration - AAA
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Jun 2021 - Present
Enabling privacy first enterprise data collaborations at scale. Making customer data journey in Liveramp searchable/discoverable through Metadata Management Systems. Enabling privacy first enterprise data collaborations at scale. Making customer data journey in Liveramp searchable/discoverable through Metadata Management Systems.
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Conviva
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United States
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Software Development
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200 - 300 Employee
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Software Architect - Advertising
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Jul 2019 - Jun 2021
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Cinarra
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United States
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Media and Telecommunications
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1 - 100 Employee
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Principal Engineer - Data
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Dec 2018 - Jul 2019
The Principal Architect of Cinarra's advanced audience management and ad-serving platform. Currently helping drive Cinarra's future product line-up: DMP platform, Ad Fraud detection/prevention, Financial Fraud.- Helping build Cinarra's highly scalable distributed cloud-based architectures.- Focus areas: Ad-fraud, financial fraud, audience management, programmatic ad serving- Database technologies: HDFS, HBase, Parquet, Kudu, Clickhouse, Presto, Kafka- Processing engines: Python, Spark, SparkML, C++ Show less
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Director Of Engineering
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May 2016 - Dec 2018
* Driving development of Cinarra's programmatic Ad serving and audience management platforms, working directly with a carrier and data-partner Soft Bank.* Focus areas: Real-time-bidding, campaign performance optimization using machine learning, real-time location analytics, audience profiling, privacy protection, Ad-viewability, Ad-fraud detection/prevention, offline attribution based on venue visits* Lead partnership/integration projects with Google, Toyota, Dentsu, Twitter, Microad DSP, OpenX/CCI, Supership* Managing a cross-continental team of brilliant engineers in US and Russia* System architect, requirement gathering, customer interaction, product mile-stone planning, hiring, close interaction with carriers/partners* CI/CD focused Agile project management* Multi-fold infrastructure scaling of Cinarra's DSP platform. Show less
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Intel Corporation
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United States
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Semiconductor Manufacturing
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700 & Above Employee
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Firmware Team Lead
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Jun 2014 - 2015
Leading a team of 10+ engineers for firmware development of Intel's PCIe/NVMe and 3D NAND based (dual core) product with focus area on NAND Channel Configuration. Leading a team of 10+ engineers for firmware development of Intel's PCIe/NVMe and 3D NAND based (dual core) product with focus area on NAND Channel Configuration.
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Qualcomm
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United States
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Telecommunications
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700 & Above Employee
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Staff Engineer
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Jun 2008 - Jun 2014
Indoor Positioning Systems, VoIP, QChat, PTT, iDen, SIP, Hadoop, Splunk, C++, Perl, DNS, IMS, VoLTE, Linux, Windows Indoor Positioning Systems, VoIP, QChat, PTT, iDen, SIP, Hadoop, Splunk, C++, Perl, DNS, IMS, VoLTE, Linux, Windows
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Envio Networks
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Telecommunications
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1 - 100 Employee
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Senior Engineer
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Jun 2006 - Jan 2008
BREW, Java, Mobile Application, C, SVN, Windows BREW, Java, Mobile Application, C, SVN, Windows
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Motorola Mobility (a Lenovo Company)
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Senior Software Engineer
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2005 - 2006
IMS, SIP, RTP, VoIP, Network Optimization, Linux IMS, SIP, RTP, VoIP, Network Optimization, Linux
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Research Engineer
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2002 - 2004
Embedded Systems, RTOS, eCos, SS7, SIP, H.323, MEGACO, C++, Linux, Solaris, SCTP, Signaling Gateway, JTAG, trace32, RTP Embedded Systems, RTOS, eCos, SS7, SIP, H.323, MEGACO, C++, Linux, Solaris, SCTP, Signaling Gateway, JTAG, trace32, RTP
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Education
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2009 - 2011
San Diego State University-California State University
Master of Engineering - MEng, Communication Systems -
1998 - 2002
National Institute of Technology Calicut
Bachelor of Technology (B.Tech.), Computer Science -
1986 - 1996
Ramakrishna Mission Highschool
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