Binny George
Marketing and Communication Manager at All Languages Ltd- Claim this Profile
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Bio
Credentials
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Building an Integrated Online Marketing Plan
LinkedInJun, 2021- Nov, 2024 -
Marketing Tools: Automation
LinkedInMay, 2021- Nov, 2024 -
Online Marketing Foundations
LinkedInApr, 2019- Nov, 2024 -
Advanced Social Media Strategy Training and Certification
HubSpot AcademyApr, 2019- Nov, 2024 -
Content Marketing
HubSpotApr, 2019- Nov, 2024
Experience
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All Languages Ltd
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Canada
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Translation and Localization
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1 - 100 Employee
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Marketing and Communication Manager
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Oct 2021 - Present
• Work with senior management to develop and execute email, direct mail and advertising campaigns for client acquisition and retention. • Responsible for all stakeholder communications. • Work with all client and vendor templates and improve the user experiences. • Develop and execute communication programs using appropriate media • Work with a professional digital agency to advise us on improving current all aspects of online programs, provide performance data/dash boards, and continually improve value of incoming leads • Management of all social media accounts using the Hubspot platform, including Twitter, Facebook and LinkedIn. • Work with freelance resources to produce artwork, HTML, video or other content as required • Use status reports to keep track of all ongoing activities • Prepare other marketing collateral such as promotional items, letterheads, envelopes, brochures, documents, etc. • Design various in-house proposals, templates and customer presentations. • Review, monitor, evaluate and optimize SEO and Paid Search campaigns with vendor partners.
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Mopheth Systems Corp.
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Canada
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Technology, Information and Media
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1 - 100 Employee
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Sales and Marketing Director
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Mar 2021 - Oct 2021
• Evaluating and developing a marketing strategy and marketing plan. • Planning, directing, and coordinating marketing efforts. • Communicating the marketing plan. • Researching demand for products and services. • Competitor research. • Working with the sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction. • Leading a team to execute marketing plans. • Identifying potential customers. • Developing promotions with advertising managers. • Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. • Developing and managing advertising campaigns. • Building brand awareness and positioning. • Supporting sales and lead generation efforts for brands. • Onboarding clients. • Coordinating marketing projects from start to finish. • Organizing company conferences, trade shows, and major events. • Overseeing social media marketing strategy and content marketing.
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Freelancer
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Toronto, Canada Area
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Marketing and Communication | Content Marketer | Social Media Marketing | Copywriter | SEO
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Feb 2019 - Mar 2021
• Handling a social media and email marketing plan for an international sports brand • Volunteering as a marketing specialist for a developing brand • Managing social media accounts • Writing content online for blogs to support brand marketing • Handling a social media and email marketing plan for an international sports brand • Volunteering as a marketing specialist for a developing brand • Managing social media accounts • Writing content online for blogs to support brand marketing
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Sr. Copywriter
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May 2019 - Jun 2019
• Design, ideate, write and present concepts. Handle global brands for their branding, communication, packaging, etc. • Conceptualized pitches for new products and strategized the communication for the launch of new products in the market. Monitor the effectiveness of the advertising campaigns. • Liaise with clients to oversee their marketing campaigns from the production stage to completion. • Leveraging collaboration between the team members to properly execute campaigns. Worked on the internal communications for the company, which included social issues.
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Square Off
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United States
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Content Manager
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Feb 2019 - Apr 2019
• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention • Managing all Social Media channels (Facebook, Instagram, Twitter, Instagram) • Optimize the marketing automation and lead nurturing processes through email, content, and social channels • Grow new leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). Optimize content considering SEO and Google Analytics • Create a working content strategy for all media (emails, website, social media, blogs, etc) • Develop and document clear, accurate and compelling user interface copy/content and workflow as well as style, tone, and guidelines, including recommendations around brand vision
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Saatchi & Saatchi
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United Kingdom
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Advertising Services
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700 & Above Employee
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Sr. Marketing Copywriter
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Nov 2016 - Sep 2018
- Take ownership of copy briefs and answer them to a very high standard - Conceptualized pitches for new products and strategized the communication for the launch of new products in the market. Won 1 pitch and launched 2 products so far. - Develop creative strategies that are forward-thinking and in-line with current media trends - Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them - Offer creative ideas and encourage others to share theirs - Check all copy that generated by team members and offer feedback when necessary - Manage multiple projects, with the ability to switch from one to the other seamlessly - Meet deadlines and stay within budget constraints - Push clients towards fresh, exciting ideas - Liaise with clients
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Kurban Tours UAE - OMAN - LEBANON - KSA
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Leisure, Travel & Tourism
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1 - 100 Employee
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Marketing and Communication Manager
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Nov 2015 - Oct 2016
• Supervise strategy of integrated marketing communication (MarCom) and programs for market segment. • Develop and present value story related to marketing communications. • Analyze and prepare for potential crises as well as catastrophes impacting organization’s image and reputation. • Develop suitable communication strategies to mitigate prevailing crisis. • Develop, strengthen, protect and leverage company’s brand, copyrights and trademarks throughout company’s operating geographical regions. • Ensure divisional and market segment branding strategy is steady with corporation’s branding strategy. • Perform with leadership as defined to provide media training as well as develop external messaging to highlight company’s position before audience at hand. • Perform with competitive intelligence of organization to identify and supervise competitors’ strategies of marketing communications and define company’s response. • Develop and manage organization’s communications to attain or exceed plan.
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Communication Consultant
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Jul 2014 - Aug 2015
• Create marketing and promotional materials, both print and electronic. • Copyedit, proofread, and revise communications. • Designing the communication and launching email marketing campaigns. • Recommend, implement and maintain site communication and operations. • Promote products and services through public relations initiatives. • Develop marketing communications campaigns. • Create and deliver press releases, media relations content, case studies, corporate newsletter content and social media content. • Identify, develop and execute communications strategy for key media contacts and customer references. • Research media coverage and industry trends. • Develop fresh story ideas. • Manage information. • Prepare agendas and conduct research.
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Copywriter
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Mar 2013 - May 2014
• liaising with clients and interpreting their briefs • developing creative ideas and concepts, often in partnership with the art director • presenting ideas to colleagues and clients • familiarizing themselves with their client’s products and services, the target audience and their competitor’s activities • writing clear, persuasive, original copy • updating digital media • proofreading copy to check spelling and grammar • amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients • overseeing campaigns through the production stage to completion • keeping up to date with popular culture and trends • monitoring the effectiveness of advertising campaigns
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Copywriter
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Aug 2012 - Feb 2013
Roles • liaising with clients and interpreting their briefs • developing creative ideas and concepts, often in partnership with the art director • presenting ideas to colleagues and clients • familiarizing themselves with their client’s products and services, the target audience and their competitor’s activities • writing clear, persuasive, original copy • updating digital media • proofreading copy to check spelling and grammar • amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients • overseeing campaigns through the production stage to completion • keeping up to date with popular culture and trends • monitoring the effectiveness of advertising campaigns
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Education
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2010 - 2012
Griffith University
Master’s Degree, Advertising
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