Experience

Plushpro

• India
• Manufacturing
• 1 - 100 Employee

• Director

  • Aug 2019 - Present



DDB Mudra Group

• India
• Advertising Services
• 700 & Above Employee

• Marketing and strategy Intern

  • Apr 2017 - May 2017

  Conducted primary research via tools such as in-depth interviews, Consumer Insight Mining and surveys to analyse the market and consumer base of the client brand “MuscleBlaze” • Devised and developed the “the “TumNahi Samjhoge” marketing campaign for the brand that involved a 2.2 minute film release on Youtube and a 30 second video advertisement on T.V. • Gathered and recorded post release insights of the campaign, garnering 20 million views on social platform and accentuating Google brand searches by 2.5x and brand consideration by 25% • Received an impressive 8000 entries, by connecting with social media influencers to initiate the #TumNahiSamjhoge contest, which was also featured on MuscleBlaze’s dedicated microsite Show less



India Infoline Finance Limited

• Kolkata Area, India

• Research and Sales Intern

  • Apr 2016 - Apr 2016

  • Analysed the potential customer base of the company by reading historical trends, conducting surveys through cold calls and emails and following their current preferences • Converted 12 such clients into full time customers of the company by pitching tailor-made financial products suited to their needs on a one to one basis • Estimated the efficiency of the relationship managers by running a complete client profile analysis and presenting suggestions that improved the satisfaction score by 5% Show less