Strategy and PMO, Beyond Beer

• May 2022 - Present

o Build up beyond beer product portfolio, design product positioning, price tree and strategy; implement promotion investment and contract investment management to improve efficiency on investment which lead to year to date volume increase +103% vs LY, Net Revenue increase +146%;o Participated in Commercial team daily operation, standardize a complete commercial cycle process with routinely training session to further develop the sales team capability and improve the efficiency on application process. o Implement daily and monthly report on volume, net revenue and other key index to add the visibility in tracking the statuso Research industry report, analysis market trend and competitor status to design 2023 annual plan with the commercial team Show less

Global Management Trainee

• Jul 2020 - Present

Pricing and Portfolio PPM

• May 2021 - Apr 2022

Graduate Assistant

• Sep 2018 - Jul 2019

• Work for the Events team in Career Development Office. • Facilitate student organization events as well as school wide events, such as Case Competition and Speaker Series. • Work for the Events team in Career Development Office. • Facilitate student organization events as well as school wide events, such as Case Competition and Speaker Series.

Business Development Intern

• May 2017 - Aug 2017

• Communicated with over 100 startups and more than 40 guest speakers at TechCrunch Shenzhen, attracting over 6500 attendees • Gained sponsorship from local companies for food and drinks for the afterparty of TechCrunch Shenzhen • Engaged in the consulting team for building a new innovation platform at Fung Group; managed pre-launch events and worked as the host • Communicated with over 100 startups and more than 40 guest speakers at TechCrunch Shenzhen, attracting over 6500 attendees • Gained sponsorship from local companies for food and drinks for the afterparty of TechCrunch Shenzhen • Engaged in the consulting team for building a new innovation platform at Fung Group; managed pre-launch events and worked as the host

Marketing Associate Intern

• Feb 2017 - Apr 2017

• Created marketing materials including brochures, invitation letters, sponsorship package and press release • Researched on market trends and plan the topics and agenda for the annual technology conference • Facilitate events hosted at Cocoon’s event space and compose press release to be published on social media and company’s website • Created marketing materials including brochures, invitation letters, sponsorship package and press release • Researched on market trends and plan the topics and agenda for the annual technology conference • Facilitate events hosted at Cocoon’s event space and compose press release to be published on social media and company’s website

Assistant Director

• Jul 2016 - Aug 2016

• Collected and organized information from participants to create profiles and analyze their products for marketability and feasibility of appearing on the show • Communicated with participants, filming team and support team for pre-filming to ensure production runs smoothly and background of product and creation is explained • Assisted the director with filming in the studio and managed the backstage area and prep of participants to facilitate the show • Collected and organized information from participants to create profiles and analyze their products for marketability and feasibility of appearing on the show • Communicated with participants, filming team and support team for pre-filming to ensure production runs smoothly and background of product and creation is explained • Assisted the director with filming in the studio and managed the backstage area and prep of participants to facilitate the show

Summer PR Intern

• Jul 2015 - Aug 2015

-Collected data from other departments and arranged them into formats that can be used in press release -Wrote and edited 4 articles to be posted on magazines and social media -Translated English articles and research into Chinese -Collected data from other departments and arranged them into formats that can be used in press release -Wrote and edited 4 articles to be posted on magazines and social media -Translated English articles and research into Chinese

Summer Risk Management Intern

• Jun 2015 - Jul 2015

-Researched and analyzed client company’s financial reports, civil and criminal record, and managers’ personal status -Assessed client company’s risk level based on the information given and made suggestion on responses to potential risks -Researched and analyzed client company’s financial reports, civil and criminal record, and managers’ personal status -Assessed client company’s risk level based on the information given and made suggestion on responses to potential risks