Bindi Patel
Vice President, WarnerMedia Portfolio Sales at Warner Bros. Discovery Ad Sales- Claim this Profile
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Gujarati -
Topline Score
Bio
Credentials
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Digital Media Sales Certification
IABJan, 2017- Sep, 2024
Experience
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Warner Bros. Discovery Ad Sales
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United States
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Advertising Services
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1 - 100 Employee
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Vice President, WarnerMedia Portfolio Sales
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Oct 2019 - Present
Lead integrated sales across the WarnerMedia portfolio—including linear, digital, streaming, social, addressable, and branded content—overseeing a high-performing team of 12 account executives and planners. Manage all investments for Publicis Groupe/PMX, one of WarnerMedia’s largest partnerships.Clients span automotive, pharmaceutical, QSR, retail, and telecommunications, including Toyota, Lexus, Stellantis, GSK, Novartis, Eli Lilly, AB InBev, NBCE, Disney+, Hulu, Meta, Tik Tok, Wendy’s, Pizza Hut, Inspire Brands, YUM Brands, Walmart, Macy’s, Kohl’s, Verizon, T-Mobile, Samsung, Citi, Campbell’s, Mondelez, Reckitt Benckiser• Collaborated with PMX to build and execute an integrated upfront strategy for all their media clients, including an incentive program that encouraged investment in high-value areas.• Grew PMX business by 6% in 2021 (when growth wasn’t projected) by focusing on top-down and bottom-up communications and leveraging strong internal and external relationships.• Sold PMX on a multimillion-dollar commitment in the May 2020 Upfront prior to the launch of the HBO Max AVOD offering.• Signed Walmart to a multimillion-dollar “Straight to Max” partnership (movies released directly to streaming on HBO Max) and kicked it off with “Father of the Bride” to promote their bridal registry. • Expanded our Wendy’s partnership by teaming with AT&T (WarnerMedia’s new owner at the time) to close another multimillion-dollar global deal for Rick & Morty in 2022 on the tail of a 5G partnership in 2021.• Leveraged existing Lexus spend to build a 360° partnership with Stanley Tucci that generated significant incremental digital growth (+50% YOY).• Held exceptional leadership responsibilities due to a reorganization and the pandemic, steering six other VPs nationwide in the PMX partnership and leaning into creative ways to build team and client relationships.• Grew team’s capabilities by including them in preparation for the 2020 and 2021 Upfronts.
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WarnerMedia
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United States
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Entertainment Providers
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700 & Above Employee
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Integrated Account Executive, Young Adult Group
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May 2006 - Sep 2019
FORMERLY TURNER BROADCASTINGSpearheaded integrated selling for this division that targeted the emerging consumer, representing Adult Swim, Cartoon Network, truTV, and Boomerang as a powerhouse of growth for WarnerMedia. Managed relationships across major agency holding companies, including Zenith, Mindshare, Maxus, Carat, Mediavest, Digitas KD&E, RJ Palmer, GP Media, Modem Media, Blue 449, and Apex.Select clients include Amazon, Wendy’s, Lexus, Pfizer, GM, Denny’s, Liberty Mutual, 20th Century Fox, Diageo, Farmers, Home Depot, Nintendo, Unilever, US Marines.• Met and exceeded quarterly and annual budget goals by maximizing revenue across four networks and their respective digital properties and increasing clients’ future spending. • Led a two-year project to develop New Business and Fair Share sales strategies for Adult Swim and TruTV that uncovered target accounts and generated multimillions of dollars in incremental registered budgets.• Originated the long-standing, top partnership between Wendy’s and our hottest IP, Rick & Morty—spanning linear, digital, social, and experiential—that has proven to be a synergistic fit for Wendy’s target audience.• Pioneered data-driven audience targeting partnerships with Dunkin (1st deal to include targeting on VOD) and T-Mobile (a multimillion-dollar deal that also used iSpot to share website visit data to inform future schedules).• Earned reputation as a proven sales team leader, taking on additional responsibilities for developing new business strategy, Upfront presentations, and competitive updates.• Served as a mentor for planners and emerging sellers, including creating and delivering the Turner Sales Development Program curriculum.• Rose to the challenge of persuading brands to overcome the perceived risk of advertising on the irreverent Adult Swim in the early days when it aired late-night hours on Cartoon Network.
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MindShare
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Arts & Crafts
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Associate Group Director, Partner
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Nov 2003 - Apr 2006
Oversaw the media buying group with seven staff and the 20th Century Studios (Theatrical, Searchlight, Home Video) and White Wave accounts. Accountable for Upfront strategy and negotiations and overseeing all kids, network, cable, and syndication business on a Scatter basis.• Ran the kids and adult cable Upfront across 25 networks, including negotiating sponsorship and added-value deals.• Acted as portal/lead in representing all Mindshare clients in Upfront deal negotiations with 20th Century and BET.
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Group Supervisor
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May 2002 - Nov 2003
Leveraged prior experience working on the Universal Pictures account to negotiate Upfront and Scatter deals for all three divisions of 20th Century Studios and authorize final post-analysis information.• Quickly earned a promotion for building the 20th Century Studios account and a team from the ground up, as the account was awarded to Mindshare at the time of hire.• Strategized with the client to understand the needs for each film and plan a media buy to get box-office results.• Designed a client report model for the buy process that was adopted agency-wide.• Cultivated an effective team through training in negotiation, problem-solving, and career development.
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OMD
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Singapore
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Design Services
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1 - 100 Employee
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Supervisor
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Nov 1997 - Apr 2002
Managed the negotiation of network, syndication, cable, and kids scatter deals and advised clients on appropriate programming by target audience. Oversaw a team of five. Clients included Universal Pictures, Kia Motors, Hasbro, Cigna, Just Born, and Suiza.• Promoted from Network Coordinator and Network Analyst, where learned the foundations of the business and “media math” while serving diverse accounts (McDonald’s, State Farm, Hampton Inn, Hertz, American Red Cross, Chanel, etc.) in a fast-paced environment.
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Education
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Pace University - Lubin School of Business
Bachelor of Business Administration, Marketing
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