Experience

CashD Pty Ltd

• Australia
• Financial Services
• 1 - 100 Employee

• Senior Designer

  • Mar 2021 - Present



Pencilled Ink

• Graphic Design

• Freelance Graphic Designer

  • Apr 2010 - Present

  Worked closely with corporate clientele to develop internal and external marketing collateral including capability documents, and annual and board reports. • Cultivated relationships with cafe owners to develop concepts to compliment their product and services. Included design of visual customer experience, point of sale environment, menu design, feature walls, logos and signage. • Supported clients in the development of product and specials catalogues for distribution via newsletters, and packaging design. • Assisted clients with digital solutions, including website design and digital marketing. • Facilitated training sessions in: Illustrator, Photoshop and InDesign. Key Achievements: • Established Pencilled Ink in 2010 , organically grew client base to over 60 clients and achieved a client retention rate of over 70% over a 9 year term. • Long term retention and repeat business generated through strong working relationships. • Clients included ; Sarah Lee, Monkey Mania, JCA, Jacobs Douwe Egberts, Brands 4 Kids, Chevrah Kadisha, Amnesty International, Emanuel School, Moriah College.