Bill McDowell
President, CEO at Accelerant Research- Claim this Profile
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Bio
Experience
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Accelerant Research
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United States
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Market Research
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1 - 100 Employee
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President, CEO
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Jul 2023 - Present
Charlotte, North Carolina, United States Accelerant Research (www.AccelerantResearch.com) is a full-service marketing research and consulting firm headquartered in Charlotte, NC. Its core capabilities include customer loyalty, product development, customer satisfaction measurement, modeling, tracking, ad testing, brand equity, and qualitative research.
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Senior Partner, COO
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Sep 2008 - Jul 2023
Charlotte, North Carolina Area Accelerant Research (www.AccelerantResearch.com) is a full-service marketing research and consulting firm headquartered in Charlotte, NC. Its core capabilities include customer loyalty, product development, customer satisfaction measurement, modeling, tracking, ad testing, brand equity, and qualitative research.
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Bank of America
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United States
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Banking
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700 & Above Employee
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VP, New Product Innovation Research
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Jul 2006 - Sep 2008
Charlotte, North Carolina Area Managed quantitative and qualitative research initiatives for all Global Consumer and Small Business lines of business that spanned the Bank’s new product development research pipeline.
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Lowe's Companies, Inc.
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United States
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Retail
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700 & Above Employee
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Senior Analyst, Consumer Research
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Jun 2005 - Jul 2006
Charlotte, North Carolina Area Managed the company’s competitive brand tracking and multi-cultural tracking studies, as well as ad hoc research studies to meet specific Marketing and Merchandising business needs.
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Marketing Analysts, Inc.
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United States
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Advertising Services
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Senior Project Director
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Nov 1999 - Jun 2005
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Education
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University of North Carolina at Charlotte
MBA, Marketing -
University of North Carolina at Charlotte
BSBA, Marketing