Billy Ruff

Director Of Business Development at RLS-CMC, Inc.
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Contact Information
Location
San Diego Metropolitan Area, US
Languages
  • Spanish Limited working proficiency
  • Japanese Limited working proficiency

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Credentials

  • National F Coaches license
    -

Experience

    • Director Of Business Development
      • Sep 2020 - Present

      Frame and master adjacent spaces through primary/proprietary market work Build-out M&A funnel through strategic gap analysis and adjacent market workSupport design and development of the translation of strategic choices into clearly articulated in-market actions (in partnership with the cross-functional team)Perform quantitative analysis and modeling to support insights and recommendationsWorking with regional commercial and business leaders to align global views with regional viewsEnsures frameworks incorporate broader strategic considerationsLeverages presentations to develop the storyline and connectivity to other projectsSpearhead the development, communication, and implementation of 5 yr automotive commercial strategy across regions and customers

    • United States
    • Apparel & Fashion
    • Sales Director
      • Jul 2018 - Sep 2020

    • Founder
      • Oct 2017 - Sep 2020

      -Concepted, executed and launched the Sha Sha Fine Shoes brand.-Responsible for all aspects of the business including sourcing, financing, production, sales and merchandising (US and International).-Create budgets and goals for the Sha Sha Fine Shoes brand.-Work with lenders to maintain lines of credit.-Direct key account relationships including Hot Topic, Journey’s,Nordstrom and Pacific Sunwear.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • VP Sponsorship
      • Dec 2016 - Oct 2017

      Manage all sponsorship relationships. Create and execute a Marketing and Social Media strategy for DMCVSharks. One of the largest non-profit soccer organizations in North America. Manage all sponsorship relationships. Create and execute a Marketing and Social Media strategy for DMCVSharks. One of the largest non-profit soccer organizations in North America.

    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Executive Director
      • Jan 2016 - Nov 2016

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Director of Sales
      • Feb 2014 - Mar 2015

      Manage inhouse and outside sales staff Manage inhouse and outside sales staff

    • United States
    • Consumer Goods
    • 1 - 100 Employee
    • Director Global Sales/Action Sports Marketing
      • Mar 2011 - Apr 2013

      - Created and executed a skate graphic based line of cell phone cases. Oversaw sales for all wholesale business worldwide.- Worked with VP of Operations to develop licensing and endorsement programs for action sports brands.- Create internal procedures to forecast sales from introduction through delivery. - Created and executed a skate graphic based line of cell phone cases. Oversaw sales for all wholesale business worldwide.- Worked with VP of Operations to develop licensing and endorsement programs for action sports brands.- Create internal procedures to forecast sales from introduction through delivery.

    • VP Sales & Marketing
      • 1997 - 1998

      -Directed re-launch of Dukes action sports footwear brand, targeting mainstream accounts.-Responsible for all aspects of sales and marketing for the brand.-Directed freelance footwear designers for initial brand offering.-Forecasted and managed budgets and goals.-Sourced factories for footwear production in Asia.-Recruited sales force for US and Canada. -Directed re-launch of Dukes action sports footwear brand, targeting mainstream accounts.-Responsible for all aspects of sales and marketing for the brand.-Directed freelance footwear designers for initial brand offering.-Forecasted and managed budgets and goals.-Sourced factories for footwear production in Asia.-Recruited sales force for US and Canada.

    • United States
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • National Sales Manager
      • 1996 - 1997

      -Managed internal and outside sales forces.-Oversaw footwear purchasing and inventory levels for overall company.-Directed staff and converted existing manual order processing to a completely online system, streamlining procedures and improving inventory control and order accuracy.-Increased order fullfillment.-Attended senior management meetings on behalf of US sales department.-Maintained inventory levels and identified shortages and overages.-Responsible for setting annual budgets and all sales planning activities.

    • China
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Dir. of Marketing - Action Sports
      • 1994 - 1996

      -Responsible for Skate, Surf, Snow divisions for US and international markets.-Worked with advertising agencies to plan campaigns for all divisions.-Managed team and promotional budgets for US team and international distributor’s teams.-Worked with team/marketing managers to maximize team member’s viability.

    • Key Account Manager/Western US
      • 1992 - 1994

      -Coordinated Nordstrom account nationally.-Worked closely with outside sales force and internal CSR’s to grow accounts.-Developed territories including TX, ID, UT, CO by researching territories, recruiting and training reps until they were assigned to an area sales manager.

    • Southern California Sales Rep/Agency Principal
      • 1984 - 1992

      - Pioneered Southern California territory for Airwalk Footwear.- Increased sales from 500K to 6M for Airwalk Footwear during this period. - Received #1 Salesman Award for greatest dollar increase in one year: $2M-$4M.- Managed 4 sub reps within territory.- Represented region in product meetings.- Represented supporting lines for G&S Sports, Style Eyes Sunglasses, Swag Snowboard Apparel.

    • Professional Skateboarder
      • 1984 - 1988

      Professional Skaterboarder - Salaried and Product Endorsements.Participated in Design, Development and Marketing of the launch of the brand.

    • Professional Skateboarder/Team Manager
      • 1979 - Jun 1988

      Ranked #1 in pool/vert category of skateboarding 1985-1986.15+ 1st place finishes from 1983-1985. Lead performer in Swatch on Broadway exhibition. Represented paid sponsors extensively by competing internationally. Ranked #1 in pool/vert category of skateboarding 1985-1986.15+ 1st place finishes from 1983-1985. Lead performer in Swatch on Broadway exhibition. Represented paid sponsors extensively by competing internationally.

    • Switzerland
    • Retail Luxury Goods and Jewelry
    • 400 - 500 Employee
    • Professional Skateboarder
      • 1984 - 1988

      Professional Skateboarder endorsement. Salary and promotional product endorsements. Participated in Broadway show as featured skateboarder with other skateboarders, BMX riders, rollerskaters and dancers. Professional Skateboarder endorsement. Salary and promotional product endorsements. Participated in Broadway show as featured skateboarder with other skateboarders, BMX riders, rollerskaters and dancers.

    • Professional Skateboarder
      • 1982 - 1988

      Professional Skateboarder Salary and Product endorsement Professional Skateboarder Salary and Product endorsement

Education

  • San Diego Mesa College
    Pre-Medicine/Pre-Medical Studies
    1982 - 1985
  • Clairemont High
    High School, Skateboarding
    1979 - 1982

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