Experience

Mueller - Innovative Custom Cut Solutions

• United States
• Aviation & Aerospace
• 1 - 100 Employee

• Marketing Manager

  • Sep 2018 - Present

  Responsible for developing and implementing integrated marketing strategy that is align with sales and profit growth goals.• Execute lead generation efforts that fit target account profile.• Develop/Grow new markets.• Manage marketing communications efforts • Analyze industry/market trends, current industries served and to benchmark competition. Responsible for developing and implementing integrated marketing strategy that is align with sales and profit growth goals.• Execute lead generation efforts that fit target account profile.• Develop/Grow new markets.• Manage marketing communications efforts • Analyze industry/market trends, current industries served and to benchmark competition.



Chicago Pneumatic

• United States
• Industrial Machinery Manufacturing
• 400 - 500 Employee

• Marketing Communications Manager

  • Nov 2016 - Sep 2018

  Responsible for integrating promotional elements into marketing and maximizing communications channels to ensure the proper message is delivered to customers.- Develop strategic annual marketing plan in conjunction with sales to achieve company business objective. - Create yearly marketing promotional calendar focusing on digital activities. - Identify new segment and market opportunities to cultivate customers for organic growth.- Execute new product launches with marketing activities and campaigns.- Develop marketing process for over 25+ trade shows, creative requests, and wearable and premium items. - Responsible for the online sales KPI’s through our National Accounts web platforms. - Develop marketing automation, direct emarketing and retargeting campaigns.- Create, implement and monitor SEO strategy.



VELUX

• Denmark
• Wholesale Building Materials
• 700 & Above Employee

• Manager, Channel Marketing, Exhibitions & Merchandising

  • Aug 2004 - Nov 2016

  • Develop and sell new marketing program for wholesale distributors to increase their business through web based sales lead program. Pay per click program provides qualified leads to wholesale customers.• Manage budget for US operations including product collateral, internal and external websites, point of sale materials, national/regional trade shows and the hiring, training and managing of four designers, two exhibition specialists and multiple freelance contractors• Uphold and develop a brand and Visual Design Standard based on guidelines from international headquarters in Denmark while managing over 20 creative and production vendors• Successfully created and managed a two-year (2008-2010) rebranding of all 150+ products, including the creation of brand standards with the design team, their packages, associated literature, websites, tradeshow exhibits, merchandising, and accessories for the US, Canada, New Zealand, Australia and Japanese markets• Develop and implement sales tools for over 70 sales representatives with input from Sales management, including an off-the-shelf web-based program, which provides over fifty print ads and materials and creates resource efficiency • Plan and supervise approximately fifteen photo shoots per year from concept to implementation• Oversee VELUX America website and liaison with Canada site from design to content, including 2009 redesign of sites via a content management system for over 500 pages, involving design, implementation timeline, product/video updates and managed SEO.• Manage exhibition budget and staff supporting five national and thirty regional trade shows, corporate-sponsored events, which includes the design of exhibit structures, vendor product placement, and the hiring of support functions (transportation, carpet, electrical, I&D) for booth spaces of 400-4,000 square feet• Create and manage merchandising for accounts, including mass-merchants Home Depot and Lowes.



Media Evolved

• Media Production
• 1 - 100 Employee

• Marketing and Sales Manager

  • 2002 - 2004

  • Grew new account partnerships through the generation of weekly orders and monthly sales averaging 10-15 times my salary• Developed marketing strategies for lead generation, retention and cross sales opportunities• Created contact management system strategy, software support and results measurement• Responsible for external public relations activities• Produced all sales and marketing materials• Oversaw customer satisfaction measurement and response analysis • Grew new account partnerships through the generation of weekly orders and monthly sales averaging 10-15 times my salary• Developed marketing strategies for lead generation, retention and cross sales opportunities• Created contact management system strategy, software support and results measurement• Responsible for external public relations activities• Produced all sales and marketing materials• Oversaw customer satisfaction measurement and response analysis



Baker & Taylor

• United States
• Libraries
• 700 & Above Employee

• Brand Manager

  • 2000 - 2002

  • Managed national retail video programs for studios such as Universal, USA, Playboy, Dreamworks, MTI, Spartan, Apix, and York• Acted as liaison between studios and internal sales force to communicate national promotion and incentive programs through daily intranet system • Provided sales support through the development of effective, timely promotions from concept to implementation, with an annual budget of $200 thousand. Achieved corporate goals in just 10-12 promotions• Managed advertising sales of over $250 thousand which achieved $15 million in annual sales volume.• Administered national trade shows by concepting booth promotions, coordinating meetings with senior management and facilitating annual business planning• Analyzed daily and weekly sales and provided reports to upper management, including marketing initiatives, inventory and expense management



UAV Entertainment

• Marketing Manager

  • 1998 - 1999