Billy Shibley
Brand Manager at iam8bit- Claim this Profile
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Topline Score
Bio
Landon Robinson
Billy Shibley is hands-down one of the most knowledgeable and talented people I've ever had the distinct pleasure of working with. Having known Billy for a few years, I've seen his passion grow and his understanding of games sharpen significantly. Most of all, he inspired me to get into the games press. As an Editorial Manager, Billy was focused on his work and never turned a blind eye to the team (or my work), always contributing on the blog and on the network. His game reviews were thought-provoking, almost as much as his day-to-day philosophical discussions about games. His interviews with industry big-shots were anything but flat and always engaging. If you need a team member who's hard-working and knowledgeable about games, then he's a wonderful asset. But, if you need someone who's as involved in the discussion of games as the creators themselves (or as much as one can possibly get), you'd be hard-pressed to find someone as solid a choice as Billy.
Justin Fassino
Billy is extremely passionate and knowledgeable about the gaming industry. His list of contacts and relationships he forged in his 3+ years at Machinima helped the company grow to be a hugely recognizable brand in the gaming space. His management of the editorial content on a day to day basis allowed Inside Gaming to become a huge part of Machinima's success. He would be a valuable member of any team.
Landon Robinson
Billy Shibley is hands-down one of the most knowledgeable and talented people I've ever had the distinct pleasure of working with. Having known Billy for a few years, I've seen his passion grow and his understanding of games sharpen significantly. Most of all, he inspired me to get into the games press. As an Editorial Manager, Billy was focused on his work and never turned a blind eye to the team (or my work), always contributing on the blog and on the network. His game reviews were thought-provoking, almost as much as his day-to-day philosophical discussions about games. His interviews with industry big-shots were anything but flat and always engaging. If you need a team member who's hard-working and knowledgeable about games, then he's a wonderful asset. But, if you need someone who's as involved in the discussion of games as the creators themselves (or as much as one can possibly get), you'd be hard-pressed to find someone as solid a choice as Billy.
Justin Fassino
Billy is extremely passionate and knowledgeable about the gaming industry. His list of contacts and relationships he forged in his 3+ years at Machinima helped the company grow to be a hugely recognizable brand in the gaming space. His management of the editorial content on a day to day basis allowed Inside Gaming to become a huge part of Machinima's success. He would be a valuable member of any team.
Landon Robinson
Billy Shibley is hands-down one of the most knowledgeable and talented people I've ever had the distinct pleasure of working with. Having known Billy for a few years, I've seen his passion grow and his understanding of games sharpen significantly. Most of all, he inspired me to get into the games press. As an Editorial Manager, Billy was focused on his work and never turned a blind eye to the team (or my work), always contributing on the blog and on the network. His game reviews were thought-provoking, almost as much as his day-to-day philosophical discussions about games. His interviews with industry big-shots were anything but flat and always engaging. If you need a team member who's hard-working and knowledgeable about games, then he's a wonderful asset. But, if you need someone who's as involved in the discussion of games as the creators themselves (or as much as one can possibly get), you'd be hard-pressed to find someone as solid a choice as Billy.
Justin Fassino
Billy is extremely passionate and knowledgeable about the gaming industry. His list of contacts and relationships he forged in his 3+ years at Machinima helped the company grow to be a hugely recognizable brand in the gaming space. His management of the editorial content on a day to day basis allowed Inside Gaming to become a huge part of Machinima's success. He would be a valuable member of any team.
Landon Robinson
Billy Shibley is hands-down one of the most knowledgeable and talented people I've ever had the distinct pleasure of working with. Having known Billy for a few years, I've seen his passion grow and his understanding of games sharpen significantly. Most of all, he inspired me to get into the games press. As an Editorial Manager, Billy was focused on his work and never turned a blind eye to the team (or my work), always contributing on the blog and on the network. His game reviews were thought-provoking, almost as much as his day-to-day philosophical discussions about games. His interviews with industry big-shots were anything but flat and always engaging. If you need a team member who's hard-working and knowledgeable about games, then he's a wonderful asset. But, if you need someone who's as involved in the discussion of games as the creators themselves (or as much as one can possibly get), you'd be hard-pressed to find someone as solid a choice as Billy.
Justin Fassino
Billy is extremely passionate and knowledgeable about the gaming industry. His list of contacts and relationships he forged in his 3+ years at Machinima helped the company grow to be a hugely recognizable brand in the gaming space. His management of the editorial content on a day to day basis allowed Inside Gaming to become a huge part of Machinima's success. He would be a valuable member of any team.
Experience
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iam8bit
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United States
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Entertainment
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1 - 100 Employee
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Brand Manager
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Jan 2020 - Present
Leading marketing and social media initiatives for the premium games-focused production house/publisher iam8bit. Provides creative direction for announcements and marketing programs for premium collector's editions, high end vinyl soundtracks, and other game-related products. Leading marketing and social media initiatives for the premium games-focused production house/publisher iam8bit. Provides creative direction for announcements and marketing programs for premium collector's editions, high end vinyl soundtracks, and other game-related products.
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PUBG Corporation
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South Korea
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Computer Games
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500 - 600 Employee
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Global Social Manager, Central Publishing
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Feb 2018 - Sep 2019
Implemented global approach to social as a key member of PUBG Central Publishing team. Led social strategy across main PUBG channels and localized communities through coordination with regional social managers in Seoul, EMEA, LATAM, and more. Developed and reinforced company-wide social guidelines to align regional teams, Esports orgs, and other external partners, ensuring holistic social content. Launched PUBG’s Instagram channel and implemented player-created content strategy that led to channel growth of over 4.5 million followers in 1.5 years, making PUBG one of the largest gaming brands on IG. Planned and executed social plan for PUBG Global Invitational Esports Championship (PGI 2018) in Berlin, Germany. Led promotional digital marketing initiatives around in-game skin giveaway and Twitter live stream product page. Developed social approval process with key partner Tencent to maintain visibility on PUBG Mobile’s social marketing initiatives. Maintained innovative “always on live game” social strategy for dozens of key content updates and patches including three new map launches, new progression and mastery systems, in-game Twitch partner items, weekly in-game events, Season Pass launches, and much more. Tracked and analyzed analytics to gain insight on social trends, player demographics, and effectiveness of current tactics. Managed external agency partners to oversee daily social content campaigns and ensure timely delivery of social, creator and celebrity influencer content, and campaign reports.
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Activision
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United States
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Entertainment Providers
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700 & Above Employee
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Social Media + Digital Marketing Manager
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Nov 2015 - Feb 2018
Main point of contact for all Destiny-related digital marketing initiatives between external development partners (Bungie), first-party platform holders, and external agency partners. Internal thought leader and brand expert within core Destiny group in relation to community, social engagement, and web. Project lead for social media and live stream channel strategy for the Destiny 2 Reveal Event in Los Angeles on May 18, 2017. Resulted in the highest official live stream concurrents and highest social engagement for any previous Destiny marketing beat. Launched daily 1-to-1 response communications program for Destiny social channels by driving key stakeholder alignment with business unit, studios, and senior management, leading to increased engagement and overall positive sentiment on channels. Responsible for the strategy and growth of Destinythegame.com website and its associated properties, drove full site redesign and subsequent updates in anticipation of Destiny 2 launch. Included: streamlined Homepage layout, story and character highlights, optimized Buy Now section, and New Players’ Guide in expanded languages. Developed long-term, robust social and site content plan for Destiny live game MTX launch. Three year plan presented to and approved by Activision Publishing CEO, Activision Blizzard COO and CEO. Member of Activision’s Destiny 2 PC Strike team, provided guidance and strategic thinking for Destiny franchise’s first PC title. Worked directly with partner Blizzard on key marketing initiatives and Battle.net Destiny 2 launch. Titles/DLCs Launched: Destiny: Rise of Iron, Destiny 2, Destiny 2: Curse of Osiris.
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Community Manager (Activision)
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Aug 2014 - Nov 2015
Oversaw day-to-day updates to all Destiny The Game social properties while embedded internally at Activision with the digital marketing and public relations teams. Maintained streamlined approval process with Bungie for all social content in order to establish a voice and tone for Destiny social channels. Monitored community conversations and sentiment to report directly to Bungie and Activision executives. Played key role in Destiny launch (September 2014). Crafted 24 hours of around-the-clock social content on release day. Through major marketing and social campaigns, Destiny became the best-selling new video game franchise in history. Grew and evolved content on Destiny social properties with the creation of custom social content and in-game assets. While overseeing Destiny social, Destiny the Game Facebook page grew by 1.2 million fans and Destiny the Game Twitter page grew by nearly 500,000 followers. Titles/DLC Launched: Destiny, Destiny: The Dark Below, Destiny: House of Wolves, Destiny: The Taken King.
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Geek & Sundry
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United States
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Entertainment
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1 - 100 Employee
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Community Manager
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Apr 2013 - Aug 2013
Worked directly with channel head, Felicia Day, and TableTop executive producer, Wil Wheaton, to develop strategies to promote content and increase audience for the G&S YouTube channel. Oversaw day-to-day community engagement on Geek & Sundry social properties including Facebook, Twitter, and the G&S Forums. Optimized video titles, tags, and descriptions in accordance with YouTube’s best practices. Delivered weekly YouTube and social analytics reports. Provided editorial insight on a number of video game-related shows including “Felicia’s Ark” and “Co-optitude.”
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Machinima
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United States
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Entertainment
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100 - 200 Employee
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Editorial Manager
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Jun 2009 - Dec 2012
Provided day-to-day direction and strategy for Machinima’s video game editorial content. Programmed our editorial event coverage. Attended almost every major industry convention on behalf of Machinima including E3, CES, DICE, GDC, PAX Prime, PAX East, San Diego Comic-Con, QuakeCon, and Tokyo Game Show. Developed and maintained a wealth of connections among public relations professionals at game publishers. Negotiated exclusives on reveals and official content. Gained and utilized a deep knowledge of the YouTube platform to analyze performance of content and audience consumption habits. Enforced and evolved the editorial team’s ethical policies. Conducted on-camera interviews and hosted live streams, breaking news shows, and various one-off videos. Reviewed games for Machinima’s Metacritic-listed blog, InsideGamingDaily.com. Wrote scripts, recorded VO, and captured footage for Machinima’s video reviews. For three years, I was a member of the team responsible for making Machinima’s annual Inside Gaming Awards a reality. This involved input on all aspects of the show including venue and content. Participated in our Game of the Year discussions to determine winners and nominees. Contributed to daily morning news meetings.
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Education
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2006 - 2010
Champlain College
Web Design and Development, Web/Multimedia Management and Webmaster
Community
