Experience

THE LOYAL SUBJECTS

• United States
• Wholesale
• 1 - 100 Employee

• Senior Graphic Designer

  • Jul 2021 - Present

  Expand and grow The Loyal Subjects brand through packaging and design that stays true to our licenses while engaging and resonating with collectors. • Created packaging for 100+ figures across brands such as Teenage Mutant Ninja Turtles, KISS, MARVEL, Avatar: The Last Airbender, WWE, Rainbow Brite, and Strawberry Shortcake • Spearheaded the branding of new TLS products such as For Keeps and Cheebees, including graphics, logos, layouts, and key art • Redesigned the packaging of BST AXN, an action figure brand with placement in 2000+ Walmarts, Target, and Amazon through 3D design and graphic layout • Engaged in creative research for figures and packaging, creating concept decks for both internal and external communication Show less



bpoecell design

• United States
• Graphic Design

• Graphic Designer

  • Jul 2020 - Present

  Saatchi & Saatchi X • Spearheaded the development of key art for Gain Odor Defense in addition to providing sketches and Photoshop comps for Tide and Downy campaigns • Secured a series of displays from Community Coffee on the strength of the initial creative Think 3Fold Consulting • Designed branding and packaging for new collectibles from Just Funky and Lucky Puzzles Saatchi & Saatchi X • Spearheaded the development of key art for Gain Odor Defense in addition to providing sketches and Photoshop comps for Tide and Downy campaigns • Secured a series of displays from Community Coffee on the strength of the initial creative Think 3Fold Consulting • Designed branding and packaging for new collectibles from Just Funky and Lucky Puzzles



Kerplunk Creative, LLC

• United States
• Design Services

• Creative Manager

  • Oct 2017 - Jul 2020

  Created displays, packaging, and retail strategies from the ground up through design, copywriting, and 3D renders. • Created from start to finish a series of 6 unique brand-focused pre-merch Walmart endcap displays for Funko that resulted in a 30% sales increase • Secured retail buys for collectibles such as BST AXN, For Keeps, and MicroArmz through packaging design and creative consultation • Worked with clients to develop impactful presentations for Walmart buyers • Developed branding and retail concepts for 20+ products in categories including entertainment, pets, and home safety Show less



Walmart

• United States
• Retail
• 700 & Above Employee

• Design Manager

  • Feb 2015 - Oct 2017

  Evolved and expressed the Walmart brand through national signing campaigns and in-store initiatives while managing vendor design partners. • Executed new creative direction for Vision Center and Baby departments over a 3 week period in partnership with Saatchi New York • Supervised creative and production on 15+ national signing campaigns such as Thousands More Rollbacks, Back to School/College 2016, and Spring/Easter 2017 • Ensured timelines were met or exceeded by coordinating with project management, print procurement, and other designers Show less



icreatives

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Designer for Walmart Signing Team

  • Aug 2012 - Feb 2015

  Transformed brand guidelines and style guides into print-ready signing for Walmart Seasonal and Home/Outdoor Living departments. • Led creative and print production on the Spring Outdoor Living refresh for 2 years • Coordinated with 5+ national brands such as Calphalon and Guy Fieri on creative and signing strategies for brand launches • Successfully executed 5 in-store seasonal signing campaigns Transformed brand guidelines and style guides into print-ready signing for Walmart Seasonal and Home/Outdoor Living departments. • Led creative and print production on the Spring Outdoor Living refresh for 2 years • Coordinated with 5+ national brands such as Calphalon and Guy Fieri on creative and signing strategies for brand launches • Successfully executed 5 in-store seasonal signing campaigns



Walton Arts Center and Walmart AMP

• United States
• Performing Arts
• 1 - 100 Employee

• Design Coordinator

  • May 2008 - Jul 2012

  Developed all in-house creative for the Walton Arts Center in addition to mentoring interns and managing external traffic from agency partners. • Curated and evolved the Walton Arts Center brand through 120+ publications and mailers • Maintained the Walton Arts Center website and upgraded functionality through implementation of custom HTML and Javascript • Coordinated, designed, and sent 10+ weekly email blasts • Developed creative and coordinated printing of 25+ deliverables for 4 Art of Wine Festivals including tasting guides, menus, table place cards, and navigational signing Show less



University of Arkansas

• United States
• Higher Education
• 700 & Above Employee

• Graphic Designer for University Relations

  • Feb 2007 - Jun 2007

  Worked as a designer for University Productions, specializing in page layout and logo design. Developed new informational pamphlets for various departments on campus, as well as the first in a series of new signage for the student union. Worked as a designer for University Productions, specializing in page layout and logo design. Developed new informational pamphlets for various departments on campus, as well as the first in a series of new signage for the student union.