Experience

Sorbent Paper Company Pty Ltd

• Australia
• Manufacturing
• 1 - 100 Employee

• Head of Category

  • May 2022 - Present

  • Responsible for overall internal and external strategic directions • Create and execute Category and Channel Strategy plans including brand, pricing design, pack innovations, marketplace and customer initiatives • Internal lead for growth and Price Increase projects• Proficiency in analytics and deriving insights to create value for multiple stakeholders (Sales, Marketing & Finance)• Lead a team of CDMs

• National Business Manager - Woolworths & Metcash

  • Dec 2019 - May 2022

  - Leading a team in driving exception levels of growth by listening and working collaboratively with our customers • Business Manager level responsibilities across Woolworths and Metcash • Direct team management of 3 including NAM, Senior Sales Analyst and ISP • Top-to-top relationship management of key customers and internal stakeholders • Awarded Private Label tender with positive contribution margin. • Unparallel levels of growth in WW since joining the business: 2022 to double in size vs 2019 • Delivered incremental distribution points in every WW category review



Beovista

• Australia
• Oil and Gas
• 1 - 100 Employee

• Senior National Business Manager - Woolworths & ALH Group

  • Oct 2018 - Nov 2019

  • Total management of the largest 2 accounts in the company (Woolworths and ALH Group) representing 90%+ of overall company revenue. • Work closely with customers on strategic and technological projects to deliver incremental revenue with minimal OPEX outlay• New business development outside strategic accounts focusing on large manufacturing sites • Total management of the largest 2 accounts in the company (Woolworths and ALH Group) representing 90%+ of overall company revenue. • Work closely with customers on strategic and technological projects to deliver incremental revenue with minimal OPEX outlay• New business development outside strategic accounts focusing on large manufacturing sites



Sherwin Williams Paints

• Kuwait
• Chemical Manufacturing
• 1 - 100 Employee

• National Business Manager - Total Retail (Masters Home Hardware, IHG & Aldi Supermarkets)

  • Sep 2015 - Oct 2018

  Sherwin Williams is the global #1 leader in coatings / paint.• Lead and inspire a team of key account manager(s) and national field sales team for the Total Woolworths group (Masters Home Hardware and Home Timber & Hardware). • Total management with team servicing the Total Woolworths group portfolio.• Role includes mentoring the team, joint business planning presentation and delivery, trading terms negotiation, forecast and ROI modelling.• Responsible for Total Independent Hardware in Australia • Member of the Senior Leadership T40 committee.



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Senior National Business Manager - Total Retail & Online

  • Apr 2013 - Sep 2015

  • Total National management of all key Novartis Retail & Online businesses • Role includes new financial system implementations, trading terms negotiation, trade spend management, forecast and ROI modelling.• Member of the Animal Health Sales Management committee.Achievements• Successfully delivery of price increase on key brands across the trade. • Facilitation and implementation of multiple Joint Business Planning sessions with our key retailers. • Winner of the inaugural Novartis Innovation and Creativity Award & Quarterly Leadership Award.



George Weston Foods

• Manufacturing
• 700 & Above Employee

• National Account Manager - Woolworths & Countdown NZ

  • Jan 2011 - Mar 2013

  Part of GWF, AB World Foods was a division looking after International Foods division (eg Pataks)• Report to the National Business Manager, responsible for total Woolworths and New Zealand • Create and maintain critical financial modeling to manage budget and forecast with the leadership team and the UK. Achievements• Successful implementation of a price increase in Woolworths effective in Oct 2012.• Ground up implementation and maintenance of JCP • Acceptance of all 10 proposed NPD’s into a highly competitive category.



nudie Foods

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• National Account Manager - Woolworths & Coles

  • Jul 2010 - Dec 2010

  Report to the Sales Director, responsible for total Nudie grocery portfolio. Total National Account ownership (Woolworths, Coles, Metcash) Report to the Sales Director, responsible for total Nudie grocery portfolio. Total National Account ownership (Woolworths, Coles, Metcash)



Goodman Fielder

• Australia
• Food and Beverage Manufacturing
• 700 & Above Employee

• National Account Manager - Coles & Independents

  • Oct 2007 - Jul 2010

  Looking after perishable accounts in Coles then gained exposure in Independents accounts Looking after perishable accounts in Coles then gained exposure in Independents accounts



IRI

• United States
• Market Research
• 700 & Above Employee

• Account Manager

  • Mar 2004 - Sep 2007

  Key point of contact with NAMs and Brand team at Nestle & National Foods Key point of contact with NAMs and Brand team at Nestle & National Foods



AGB Nielsen Media Research

• Data Research Analyst

  • Mar 2003 - Mar 2004

  Data analysis for Free To Air channels customers and recommend suitable advertising slots. Data analysis for Free To Air channels customers and recommend suitable advertising slots.