Social Media & Influencer Marketing Manager

• Sep 2022 - Present

✓ Launch and manage influencer campaigns through the Mavrck influencer marketing platform✓ Track KPI's for influencer campaigns and adjust based on performance✓ Develop and implement Youtube strategy that led to 150% channel growth

Social Media Specialist

• Mar 2019 - Sep 2022

SOCIAL MEDIA SPECIALIST✓ Rapidly grow an active, responsive, and engaging social media presence for our company on Instagram, Facebook, Twitter, Reddit, Pinterest, LinkedIn, and Youtube✓ Track our progress through Sprout Social media analysis tools and curtail content to better engage our audience✓ Launch a TikTok account and grow our social presence with a new platform/audience✓ Manage social media influencers and work with them to develop organic content for their channels and ours✓ Work with international partners to develop regional social media accounts for a unified global presence✓ Work with marketing team on key dates for promotional campaigns and determining necessary budgets to promote them✓ Communicate with customer service, sales (international and domestic), marketing, R&D, and management to accurately respond to the wide variety of inquiries we receive through our channels✓ Develop/create content to showcase various aspects of our brand including company culture, behind the scenes, and product development Show less

Founder and Event Organizer

• Jul 2011 - Jul 2023

Social Media Manager, Team Manager

• Sep 2015 - Mar 2019

Founded in 1997 in the basement of the Blackcomb Ski Club cabin by Tom Edstrand and Mike Perreten to provide a better way to get around campus, Landyachtz is a global leader in skateboard design and development. SOCIAL MEDIA MANAGER✓ Maintain and grow social media presence for our company on Facebook, Instagram, Twitter, Reddit, Pinterest, WeChat and PUSH.✓ Track our progress through social media analysis tools and curtail content to better engage our audience✓ Work with the marketing team on launching and overseeing paid promotional campaigns✓ Create fun/interactive campaigns to get the audience involved with our brand✓ Collaborate on media production with filmers and photographers to create content that will speak to our audience✓ Seek out social media influencers who's message aligns with our company and work on creating organic promotion through their channels✓ Utilize a large network of international team riders to help contribute to our social media channels and also to share our original content✓ Work with marketing team on key dates for promotional campaigns and determining necessary budgets to promote them✓ Communicate with customer service, sales (international and domestic), marketing, R&D, and management to accurately respond to the wide variety of inquiries we receive through our channelsTEAM MANAGER✓ Work with each team rider on an individual basis to ensure proper brand representation✓ Plan out media production, promotion and marketing campaigns✓ Active communication with team riders around the world✓ Act as the point-person for the team riders to communicate with R&D, marketing, and managementOrganizing, implement and partake in promotional tours for the company (domestic and international)✓ Scout new talent for the team✓ Assist in booking travels for team riders✓ Curate media production for specific riders Show less

Downhill Skateboarder

• Sep 2010 - Mar 2019

As a professional downhill skateboarder and representative of Landyachtz, I've travelled to 20+ countries, made podium at 17 races, and met thousands of very stoked skateboarders. I’ve appeared in many youtube videos accumulating over 2.5 million views, been featured on the cover of three different longboard publications, and have developed a social media following.

Brand Manager

• Jun 2014 - Feb 2019

My work as a Brand Manager includes: -International Team Management -Product Development -Trip planning -Designing marketing campaigns -Spokesperson for brand -Developing media strategies -Maintain social media platforms My work as a Brand Manager includes: -International Team Management -Product Development -Trip planning -Designing marketing campaigns -Spokesperson for brand -Developing media strategies -Maintain social media platforms

Co-founder, Event Organizer, Advocate

• Jan 2009 - Jul 2015

PDX Downhill was a Portland based non-profit that organized local skateboard events and also advocated for skateboarding as a legitimate form of transportation. My work as an event organizer: -Founded the Cathlamet Downhill Corral. This was a three day skateboard event in the City of Cathlamet, Washington. We worked with the local government to set up a series of sanctioned events throughout Cathalmet that encompassed all types of skateboarding. This event drew an international attendance of skaters and ran for 7 years. -Founded the Mt. Tabor Downhill Challenge. The MTDHC is Portland's first sanctioned downhill skateboard race. This annual event occurred in Mt. Tabor Park in the heart of SE Portland. This event brought out a variety of racers from ages 10-60 and from numerous countries. I organized this event for 5 years before handing it off to a local skateboard company who now runs the event. Tasks involved with event organizing: - Secure permit with city -Gain approval from local governments and neighborhoods -Acquire insurance for event -Work with skate companies to acquire monetary support -Promote event through various media networks -Work with local community to organize volunteers for event -Secure the safety of participants, spectators and looky-loos -Organize the participants and run event My work as an advocate: I was part of a task-force organized by Portland City Council to deal with relations between skateboarders and residents of the Arlington Heights Neighborhood. This task-force included Portland Bureau of Transportation, Portland Parks & Rec., the Portland Police Bureau, Portland Criminal Prevention, Tri-Met, members of Portland City Council and The Arlington Heights Neighborhood Association. After a year of meetings we found middle ground and made adjustments to the language of the City Ordinance (16.70.410) that deals with skateboarding in Portland City Limits. Show less

Design Consultant

• Apr 2013 - Apr 2015

My work with Skate Slate Magazine included: -Logo design -Consultation for magazine layout -Creating content for articles My work with Skate Slate Magazine included: -Logo design -Consultation for magazine layout -Creating content for articles