Billy James

GM of Marketing at Green Planet Wholesale Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Vancouver Metropolitan Area, CA
Skills

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Susan Hyde

I had the privilege of working with Billy James for a 51-hour film competition in Claremont, NH where he worked as the Art Director Assistant. When you only have 51 hours to complete a film from beginning to end, you have no time to train or explain along the way. Billy quickly became my go-to person when I needed something done quickly and efficiently. He was observant and proactive and went out of his way to get the job done. He is not only a hard-worker, he has a great attitude and character about him. I hope to have the opportunity to work with Billy on many more projects in the future!

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Credentials

  • Writing Well: Writing for the Web and Digital Media
    The University of British Columbia
    Mar, 2022
    - Nov, 2024
  • Email Marketing Certification
    Mailchimp
    Jan, 2022
    - Nov, 2024
  • Writing Well: Grammar
    The University of British Columbia
    Dec, 2021
    - Nov, 2024
  • Indigenous Canada
    University of Alberta
    Nov, 2021
    - Nov, 2024
  • Mailchimp Foundations
    Mailchimp
    Nov, 2021
    - Nov, 2024
  • Inclusive Leadership: Working with Equality and Diversity
    Udemy
    Sep, 2021
    - Nov, 2024
  • Certified Digital Marketing Professional
    Digital Marketing Institute
    Nov, 2020
    - Nov, 2024
  • Diversity, Equity, and Inclusion: A Beginner's Guide
    Udemy: Online Courses
    Jun, 2020
    - Nov, 2024
  • The fundamentals of Digital Marketing
    The Open University
    Apr, 2020
    - Nov, 2024
  • Advanced Google Analytics
    Google Digital Academy (Skillshop)
    Nov, 2021
    - Nov, 2024
  • Google Analytics for Beginners
    Google Digital Academy (Skillshop)
    Oct, 2021
    - Nov, 2024
  • Introduction to Data Studio
    Google Digital Academy (Skillshop)
    Oct, 2021
    - Nov, 2024
  • Email Marketing Certification
    HubSpot
    Jun, 2020
    - Nov, 2024
  • Content Marketing
    HubSpot
    May, 2020
    - Nov, 2024
  • Social Media Strategy
    HubSpot
    May, 2020
    - Nov, 2024

Experience

  • GreenPlanet Wholesale Ltd.
    • Canada
    • Wholesale
    • 1 - 100 Employee
    • GM of Marketing
      • Sep 2018 - Present

      Sector: Business to Business within the Horti-culture industry. Target: North American AudienceWhat: Hydroponic Wholesaler, selling to retail locations, and commercial grow operations.Full Description of my role:I manage a team of designers, marketers, and copywriters to ensure they are completing tasks that align with the companies objectives for the year, and five-year plan.I manage all marketing campaigns and marketing strategies to reach new customers. A few of the main duties of a director of marketing are creating weekly or monthly marketing reports. They also create marketing campaigns and collaborate with other teams to create new products.The day-to-day* Plan and execute a marketing strategy for the organization and for new and existing products or services* Oversee the implementation of the marketing strategy* Develop a brand strategy* Set and administer an annual marketing budget* Create and manage a calendar of events such as webinars, conferences and thought leadership contributions* Guide the day-to-day activities of the marketing team and marketing manager* Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary* Provide tools and materials to enable the sales team to function effectively* Manage and refine the organization’s social media presence* Manage and measure marketing campaign costs* Report on the effectiveness of marketing campaigns using pre-determined KPIs* Utilize data for marketing campaigns, interrogating the organization’s databases and external data* Identify new business opportunities* Conduct market research studies* Negotiate with media agencies and secure agreements on the production of promotional materials* Organizing company conferences, trade shows, and major events.* Overseeing social media marketing strategy and content marketing.* UX/UI design* SEO/SEM* Pay Per Click (PPC)

  • GreenPlanet Nutrients
    • Canada
    • Manufacturing
    • 1 - 100 Employee
    • GM of Marketing
      • Sep 2018 - Present

      Sector: Business to Consumer within the Horti-culture industry.Target: Global AudienceWhat: Plant Nutrient/Fertilizer Manufacturer Full Description of my role:I'm the Marketing Director for this plant nutrient brand. As a global brand, I oversee the marketing incentives within the UK, Europe, Australia, and Asia.As the marketing director, I'm responsible for providing direction, guidance, and leadership to a marketing department. I typically manage the marketing of a business, organization, the plant nutrient products we sell.My Responsibilities:* Overseeing marketing department.* Evaluating and developing our marketing strategy and marketing plan.* Planning, directing, and coordinating marketing efforts.* Communicating the marketing plan.* Researching demand for our products and services.* Competitor research.* Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.* Identifying potential customers.* Developing promotions with advertising managers.* Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections.* Compiling lists describing our offerings.* Developing and managing advertising campaigns.* Building brand awareness and positioning.* Supporting sales and lead generation efforts.* Coordinating marketing projects from start to finish.* Organizing company conferences, trade shows, and major events.* Overseeing social media marketing strategy and content marketing.* UX/UI design* SEO/SEM* Pay Per Click (PPC)

  • Pacific Northwest Garden Supply
    • Canada
    • Retail
    • 1 - 100 Employee
    • Creative Director
      • Sep 2018 - Present

      Sector: Business to Consumer within the Horti-culture industry.Target: Canadian AudienceWhat: Brick & mortar hydroponic retail chain with a strong eCommerce platform.Full Description of my role:I manage a team of designers, marketers, and copywriters to ensure they are completing tasks that align with the companies objectives for the year, and five-year plan. I Lead a team that is composed of graphic designers, artists, or other creative professionals. I am involved in every aspect of a collaboration from the idea phase to the execution. During a project, I supervise and guide copywriters, artists, and designers to create a work, such as a website, an advertisement, or an email campaign. My Responsibilities* Mentor and encourage creative team members to foster a positive work environment* Shoulder the responsibility of the quality and completion of all work projects assigned to members of the creative team* Participate in and provide regular opportunities for professional development and growth to team* Report progress of projects at major stages of their conception, creation, and execution* Ensure designs and content reflect consistently and positively the brand image and company ideals* Work with internal and external strategic partners to create products using the most current industry best practices* Serve as a liaison between the marketing and creative team and between the creative team and individual clients* Anticipate problems that may impede a project from completing on time and implement solutions

  • Grow Your Four
    • Farming
    • Creative Director
      • Oct 2018 - Present

      Sector: Business to Consumer within the Horti-culture industry.Target: Canadian AudienceWhat: Educational, and informative platformLaunched a successful Grow Diary website. On average, the youtube videos racked up 75,000 views.As the creative director, I determined the creative vision of this brand and manifests that vision through digital, print, and video content. The job is to maintain a cohesive look and feel of a project—be it an advertising campaign, video, or magazine advert—by ensuring the visuals, messaging and/or interactive and motion designs are on point. As the creative director, I also established budgets and timelines and managed client relationships.

  • Pyrrha
    • Canada
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Senior Graphic Designer
      • Apr 2018 - Sep 2018

      Sector: Business to Consumer within the Fashion Jewelry industry.Target: Global AudienceWhat: Sustainably handcrafted talismanFull Description of my role:As the senior graphic designer, I was responsible for managing all design projects from concept to delivery. Other responsibilities include creating original artwork and reviewing the drafts of junior graphic designers to ensure quality work. Sector: Business to Consumer within the Fashion Jewelry industry.Target: Global AudienceWhat: Sustainably handcrafted talismanFull Description of my role:As the senior graphic designer, I was responsible for managing all design projects from concept to delivery. Other responsibilities include creating original artwork and reviewing the drafts of junior graphic designers to ensure quality work.

  • York & Chapel
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Graphic Designer
      • Feb 2018 - Apr 2018

      Sector: Business to Business Digital AgencyTarget: Global AudienceWhat: North American Digital Agency Sector: Business to Business Digital AgencyTarget: Global AudienceWhat: North American Digital Agency

  • Herbaland
    • Canada
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing Communications Manager
      • Apr 2017 - Feb 2018

      Sector: Business to Consumer within the Health and Supplement Industry.Target: Global AudienceWhat: The largest North American gummy manufacture for health and supplement gummies.Full Description of my role:I used my design background to rebrand the business, as well as create the tone of voice for the company. By doing so, I have set the standard for years to come and ensured that the Herbaland brand becomes a leader within the health supplement industry. As the manager, I mentored a creative team and promoted creativity and individual progression.Duties required from me:• Creating marketing plans• Organizing trade shows• Customer events• Managing the marketing budget• Developing marketing materials to generate sales leads• Producing press releases• Producing and managing the production of publications including print, fulfillment, and distribution• Managing all Print/POS and Direct Mail campaigns, working in close liaison with the Homes Divisions regarding format, design, production, fulfillment, data, and distribution• Developing an annual marketing plan in conjunction with the regional sales departments, detailing the year’s activity to meet agreed company objectives• Creating and showcasing a monthly progress report• Delivering all marketing activity within the agreed budget• Achieving frequent, timely, and positive media coverage across all available media• Managing the entire product line life cycle from strategic planning to tactical activities• Conducting market research to identify market requirements for current and future products• Creating eye-catching layouts for effective branding• Working independently on a variety of projects simultaneously• Understanding the use of colors, inks, and paper qualities• Maintaining print and vendor relationships and negotiating outside work

  • A1 Comms Ltd
    • United Kingdom
    • Telecommunications
    • 1 - 100 Employee
    • Lead Graphic Designer
      • Aug 2013 - Sep 2016

      Sector: Business to Consumer Target: UK AudienceWhat: Mobile Phone Retail FranchiseFrom my time as the Lead Graphic Designer for A1comms, I was able to learn from industry leaders who gave me the opportunity to be a part of a team that led the Go Mobile franchise to become the second-largest retail business within the UK. My part as the Lead Graphic designer was to create the look and feel of the Go Mobile brand, in-which I then implemented across the board, from stationary to store design/layout. The Go Mobile franchise has over 100 stores across the UK and it was here I learned how to manage multiple projects to ensure the team met tight deadlines while producing industry-leading artwork within this ever-changing business. We had a small effective team who I managed and mentored to ensure productivity, as well as supporting my marketing manager.Other tasks during my time at A1Comms included:- B2B Marketing- Monthly Magazine/Newspaper- Weekly POS Runs- Email Templates- Social Media Networking (SMN)- Seasonal Campaigns- Local and national advertisement- Working with partners such as LG, Microsoft, Samsung, ASDA, Sainsbury etc- Working with Networks like EE, THREE, Vodafone- Liaise with ASDA phone shops- Stationary- Prospectus- Recruitment Packs- Website Design (updates for Go Mobile & Yodekoo)- Developed the Go Mobile Business department- Campaign Generation & Implementation- Logo Designs- Brand Control- Liaising with the Buymobiles.net department and assisting them with their daily activities.

  • Fitness Without Boundaries
    • Senior Graphic Designer
      • Oct 2013 - Aug 2016

      As the senior graphic designer for this charity, I used my knowledge about all aspects of graphic design and assigned roles to team members based on their strengths to harness their skills and increase production speed through division of labour. During my time working here I took responsibility of brand oversight, and brand creative assets. My daily tasks included me to identify and create best designs for projects, and to provide solutions to all creative assets.Duties included:- Create new and original designs from scratch for brands based on client specification, needs and brand image- Supervise projects to ensure that all materials ordered arrive upon agreed time and are in good shape to obtain maximum results- Make sure that job deadlines are met in due time, ensuring that job quality is nothing short of the best- Create and maintain files for all creative assets and resources, such as software, art materials, and special fonts, which are needed for record keeping and referencing- Evaluate and manage production resources to enhance high productivity and allocations- Facilitate product campaigns and marketing via emails and other landing pages to boost client to customer interactions- Liaise with other members of the graphic design team to maximize creativity and excellence in performance and delivery- Supervise and mentor design staff on project execution, and submit performance report on assigned projects to the executives for appraisal.

  • Visual Identity Creative Ltd
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Graphic Designer
      • Jun 2013 - Jun 2013

      I was fortunate enough to show my abilities as a designer at this prestigious design agency based in Milton Keynes, UK.During my short time, I helped on numerous projects as well as coming up with conceptual ideas as well as using my up-to-date knowledge to interpret their clients needs and to design solutions with high visual impact. I worked on a variety of products, including websites, books, magazines, product packaging, websites, exhibitions, corporate identity etc. and I cooperated with designers and sales team.

  • Crimestoppers Trust
    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Graphic Designer
      • Oct 2012 - Mar 2013

      I had a great opportunity to freelance for this great service/charity and helped create and implement the Stick it Stole it campaign, which was successfully launched across universities in the UK.The Stick it Stole it campaign was launched with conjunction of CrimeStoppers UK at The University of Northampton for a short period of time and is being used as an anti theft awareness campaign at this University during Fresher’s week every year.These designs have been implemented in universities all over the UK to educate the students on leaving belongings and valuables out in the open.Duties included- Social Media- Print (Leaflet, banners, ads, posters) - Schedule project implementation and define budget constraints - Work with a wide range of media and use graphic design software- Prepare rough drafts and present ideas - Amend final designs to meet crimestoppers standards- Work as part of a team with copywriters, designers and volunteers.

  • Trilogy Leisure
    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • Swimming Teacher & Lifeguard
      • 2005 - Mar 2013

      Throughout my education I worked as a lifeguard and a swimming teacher.As a lifeguard I supervised the pool to prevent any incidents from happening. I had monthly training to ensure I had the skills to take the necessary precaution’s to overcome any situation that could occur while lifeguarding.I taught swimming within the trilogy facility, where I had to produce lesson plans for each lesson and create a structured class for all type of individuals within each session. Teaching swimming requires a lot of patience, reliability and the desire to educate the future generations of children.These are the fundamental skills which I still use today, as they taught me to think quickly on my feet and to adapt to any scenario.Duties included:- Monthly First Aid and water safety.- On going teaching training- Lesson plans- Assessment reports- Procedures in event of a emergency

  • Egoist Body Studios
    • United Kingdom
    • Health, Wellness & Fitness
    • Graphic Designer
      • Jan 2012 - Sep 2012

      As the graphic designer for Egoist Body, I had to create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, and captivate consumers. I developed the overall layout and production design for advertisements, brochures, magazines, and events.Egoist Body is a female only gym, which offers high-end workouts for the business women within London.I had the great opportunity to use my skills to lead all the designs from conception to creation and production.I worked closely with the marketing team, to create new and exciting ideas to encourage new customers throughout all the media channels.Duties included- Social Media- Print (Leaflet, banners, ads, posters)- Working with a wide range of media and using graphic design software- Thinking creatively and developing new design concepts, graphics and layouts - Cultivate a solid body of work - Take the design “brief” to record requirements and client needs - Schedule project implementation and define budget constraints - Work with a wide range of media and use graphic design software- Think creatively and develop new design concepts, graphics and layouts- Prepare rough drafts and present ideas - Amend final designs to client comments and gain full approval- Work as part of a team

  • Art Galleries Europe
    • United Kingdom
    • Arts & Crafts
    • 1 - 100 Employee
    • Graphic Designer
      • Nov 2011 - Mar 2012

      ArtGalleries Europe is an international Art gallery which exhibit a range of national and international artists and I had the privelage being their graphic designer. Based in London, Mayfair street.I had to create visual concepts using computer software, to communicate ideas that inspire, inform, and captivate consumers. I developed the overall layout and production design for advertisements, brochures, magazines, and events.Duties included- Social Media- Print (Leaflet, banners, ads, posters)- Working with a wide range of media and using graphic design software- Thinking creatively and developing new design concepts, graphics and layouts - Cultivate a solid body of work - Take the design “brief” to record requirements and client needs- Schedule project implementation and define budget constraints- Work with a wide range of media and use graphic design software- Think creatively and develop new design concepts, graphics and layouts- Prepare rough drafts and present ideas- Amend final designs to client comments and gain full approval- Work as part of a team with designers and artists

  • Granite Creek
    • Production Assistant to Art Director
      • Sep 2011 - Sep 2011

      I worked on a short film. It was a comeptition for the Debra Hill society.It was a film in 51 hours were we were given a brief at 5.01pm and from there had to create a 5 min long film.I was the Production Assistant to the art director and my job was to create the scenes needed for the film and to complete any task that was needed by the art director. I worked on a short film. It was a comeptition for the Debra Hill society.It was a film in 51 hours were we were given a brief at 5.01pm and from there had to create a 5 min long film.I was the Production Assistant to the art director and my job was to create the scenes needed for the film and to complete any task that was needed by the art director.

  • Hidden Valley Camp
    • United States
    • Education Management
    • 1 - 100 Employee
    • Art Education In Alive
      • Jun 2011 - Aug 2011

      I was a part of group of counselor's who looked after the special teens program called Alive.The program's day to day activities were maintained and superivesed by the counsellors as it was not part of main camp.My teaching areas were;-Book making: I taught how to hand crafted many types of books such as japanese stab binding to a simple fold book.-Print making: The children learnt how to create lino prints as well as create there own templates for unique outcomex.- All water activities from lifeguarding to Teaching swimming.-Martial Arts: I led a small class on the importance of self defence and I taught Jujitsu.

  • Hidden Valley Camp
    • United States
    • Education Management
    • 1 - 100 Employee
    • Counsellor
      • Jun 2010 - Aug 2010

      My main duties were the role of a counsellor meaning, I had to supervise a cabin which was assigned to me.Within the cabin I had to plan and execute exciting and origional activites for the children to pertacipate with. I had the oldest boys and most of them have done the same activities every year, so I had to create new ways of keeping them entertained. This involved me to think on the spot and to adapt to the situation.My other duties were to teach classes when I wasn't with my cabin.The classes I taught was;Swimmning: I taught numerous small classes on water confidence to refinement of strokes, the classes had to be entertaining and educational.Martial Arts: Taught the importance of self-defence.Kyaking: Took small classes around the lake teaching them the basic's of paddlng.Lifeguarding: This particular job was for me to supervise the campers in the lake and ensure the safety of them all.

Education

  • The University of Northampton
    Bachelor's degree, Graphic Communications
    2012 - 2013
  • De Montfort University
    Diploma of Higher Education, Graphic Design
    2008 - 2010
  • The University of Northampton
    Foundation degree, Foundation Degree in Art & Design
    2007 - 2008

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